Cool

Author : Peter N. Stearns
Publisher : NYU Press
ISBN 13 : 9780814779965
Total Pages : 388 pages
Book Rating : 4.64/5 ( download)

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Download or read book American Cool written by Peter N. Stearns and published by NYU Press. This book was released on 1994-04 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cool. The concept has distinctly American qualities and it permeates almost every aspect of contemporary American culture. From Kool cigarettes and the Peanuts cartoon's Joe Cool to West Side Story (Keep cool, boy.) and urban slang (Be cool. Chill out.), the idea of cool, in its many manifestations, has seized a central place in our vocabulary. Where did this preoccupation with cool come from? How was Victorian culture, seemingly so ensconced, replaced with the current emotional status quo? From whence came American Cool? These are the questions Peter Stearns seeks to answer in this timely and engaging volume. American Cool focuses extensively on the transition decades, from the erosion of Victorianism in the 1920s to the solidification of a cool culture in the 1960s. Beyond describing the characteristics of the new directions and how they altered or amended earlier standards, the book seeks to explain why the change occured. It then assesses some of the outcomes and longer-range consequences of this transformation.

Author : Joeri Van Den Bergh
Publisher : Kogan Page Publishers
ISBN 13 : 074946805X
Total Pages : 288 pages
Book Rating : 4.57/5 ( download)

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Download or read book How Cool Brands Stay Hot written by Joeri Van Den Bergh and published by Kogan Page Publishers. This book was released on 2013-03-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.

Author : John E. Newman
Publisher : Amacom
ISBN 13 : 9780814477656
Total Pages : 212 pages
Book Rating : 4.58/5 ( download)

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Download or read book How to Stay Cool, Calm & Collected when the Pressure's on written by John E. Newman and published by Amacom. This book was released on 1992 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a plan for choosing how to destroy stress.

Author : Sean Kenney
Publisher : Macmillan
ISBN 13 : 080509539X
Total Pages : 34 pages
Book Rating : 4.95/5 ( download)

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Download or read book Cool Castles written by Sean Kenney and published by Macmillan. This book was released on 2012-10-30 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides instructions for using bricks from off-the-shelf LEGO products to create medieval scenes.

Author : Nicole M. Love
Publisher : AuthorHouse
ISBN 13 : 1468575414
Total Pages : 27 pages
Book Rating : 4.15/5 ( download)

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Download or read book Cool Cougar! Cool Cougar! Cool Cougar! and the "Puma" Dance written by Nicole M. Love and published by AuthorHouse. This book was released on 2012-04 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cool Cooper Puma is so smooth. Cool Cooper Puma is so smart. Cool Cooper Puma is so strong. Come along and do that "Puma" Dance! Do that "Puma" Dance! Do that "Puma" Dance!

Author : Helmut Lethen
Publisher : Univ of California Press
ISBN 13 : 0520916417
Total Pages : 264 pages
Book Rating : 4.18/5 ( download)

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Download or read book Cool Conduct written by Helmut Lethen and published by Univ of California Press. This book was released on 2002-03-27 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cool Conduct is an elegant interpretation of attitudes and mentalities that informed the Weimar Republic by a scholar well known for his profound knowledge of this period. Helmut Lethen writes of "cool conduct" as a cultivated antidote to the heated atmosphere of post-World War I Germany, as a way of burying shame and animosity that might otherwise make social contact impossible.

Author : Shannon Winnubst
Publisher : Columbia University Press
ISBN 13 : 0231539886
Total Pages : 342 pages
Book Rating : 4.83/5 ( download)

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Download or read book Way Too Cool written by Shannon Winnubst and published by Columbia University Press. This book was released on 2015-09-08 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life, liberty, and the pursuit of cool have informed the American ethos since at least the 1970s. Whether we strive for it in politics or fashion, cool is big business for those who can sell it across a range of markets and media. Yet the concept wasn't always a popular commodity. Cool began as a potent aesthetic of post-World War II black culture, embodying a very specific, highly charged method of resistance to white supremacy and the globalized exploitation of capital. Way Too Cool follows the hollowing-out of "coolness" in modern American culture and its reflection of a larger evasion of race, racism, and ethics now common in neoliberal society. It revisits such watershed events as the 1960s Civil Rights Movement, second-wave feminism, the emergence of identity politics, 1980s multiculturalism, 1990s rhetorics of diversity and colorblindness, 9/11, and Hurricane Katrina, as well as the contemporaneous developments of rising mass incarceration and legalized same-sex marriage. It pairs the perversion of cool with the slow erasure of racial and ethical issues from our social consciousness, which effectively quashes our desire to act ethically and resist abuses of power. The cooler we become, the more indifferent we grow to the question of values, particularly inquiry that spurs protest and conflict. This book sounds an alarm for those who care about preserving our ties to an American tradition of resistance.

Author :
Publisher :
ISBN 13 : 0814420761
Total Pages : 33 pages
Book Rating : 4.68/5 ( download)

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Download or read book Coolfarming Chapter 1: How Do You Turn a Cool Idea into a Trend? written by and published by . This book was released on with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jon M. Fishman
Publisher : Lightning Bolt Books (R) -- Aw
ISBN 13 : 1541519965
Total Pages : 28 pages
Book Rating : 4.61/5 ( download)

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Download or read book Cool Classic Cars written by Jon M. Fishman and published by Lightning Bolt Books (R) -- Aw. This book was released on 2018 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the classic car, an old or antique vehicle that is often collectible.

Author : Echosmith
Publisher : Alfred Music
ISBN 13 : 1470624532
Total Pages : 8 pages
Book Rating : 4.38/5 ( download)

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Download or read book Cool Kids written by Echosmith and published by Alfred Music. This book was released on 2014-09-05 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taken from their debut album, Talking Dreams, "Cool Kids" is Echosmith's catchy yet poignant expression of adolescent alienation. This edition captures the feeling of the recording and features piano accompaniment, lyrics, vocal melody, and guitar chord diagrams.