Conversational Capital

Author : Bertrand Cesvet
Publisher : FT Press
ISBN 13 : 0132703742
Total Pages : 206 pages
Book Rating : 4.41/5 ( download)

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Download or read book Conversational Capital written by Bertrand Cesvet and published by FT Press. This book was released on 2008-08-07 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: “In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future.” Stewart Emery, coauthor of international best-seller Success Built to Last “Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans.” Guy Laliberte, founder, Cirque du Soleil “Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium.” Rupert Duchesne,CEO of Aeroplan “Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas.” Jim Champy, coauthor, Reenginering the Corporation, and author, Outsmart! Embed into Your Products and Experiences the Ingredients that Drive Advocacy: Create products and services that consumers find truly significant Intensify consumption experiences to transform your brands into market leaders Don’t settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull. 1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One DropTM Foundation is to fight poverty around the world by giving everyone access to safe water.

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2806239230
Total Pages : 42 pages
Book Rating : 4.35/5 ( download)

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Download or read book Summary: Conversational Capital written by BusinessNews Publishing, and published by Primento. This book was released on 2013-02-15 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Bertrand Cesvet, Tony Babinski and Eric Alper's book: "Conversational Capital: How to Create Stuff People Love to Talk About". This complete summary of the ideas from Bertrand Cesvet, Tony Babinski and Eric Alper's book "Conversational Capital" shows the importance of injecting intensity into ordinary products and services to turn them into experiences that consumers love and will rave about to others. In their book, the authors explain the benefits of using this method to gain customers in today's modern media market. By reading this summary, you will learn why conversational capital is the most important thing you will ever learn and the endless benefits it will have for your company. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Conversational Capital" and learn the secrets to reaching customers and getting your brand out there.

Author : Bertrand Cesvet
Publisher :
ISBN 13 : 9780136064114
Total Pages : 183 pages
Book Rating : 4.16/5 ( download)

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Download or read book Conversational Capital: How to Create Stuff People Love to Talk About written by Bertrand Cesvet and published by . This book was released on 2008 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Bruce C. Greenwald
Publisher : John Wiley & Sons
ISBN 13 : 9780471463399
Total Pages : 324 pages
Book Rating : 4.96/5 ( download)

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Download or read book Value Investing written by Bruce C. Greenwald and published by John Wiley & Sons. This book was released on 2004-01-26 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the "guru to Wall Street's gurus" comes the fundamental techniques of value investing and their applications Bruce Greenwald is one of the leading authorities on value investing. Some of the savviest people on Wall Street have taken his Columbia Business School executive education course on the subject. Now this dynamic and popular teacher, with some colleagues, reveals the fundamental principles of value investing, the one investment technique that has proven itself consistently over time. After covering general techniques of value investing, the book proceeds to illustrate their applications through profiles of Warren Buffett, Michael Price, Mario Gabellio, and other successful value investors. A number of case studies highlight the techniques in practice. Bruce C. N. Greenwald (New York, NY) is the Robert Heilbrunn Professor of Finance and Asset Management at Columbia University. Judd Kahn, PhD (New York, NY), is a member of Morningside Value Investors. Paul D. Sonkin (New York, NY) is the investment manager of the Hummingbird Value Fund. Michael van Biema (New York, NY) is an Assistant Professor at the Graduate School of Business, Columbia University.

Author : Tami Navarro
Publisher : State University of New York Press
ISBN 13 : 1438486049
Total Pages : 305 pages
Book Rating : 4.48/5 ( download)

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Download or read book Virgin Capital written by Tami Navarro and published by State University of New York Press. This book was released on 2021-11-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virgin Capital examines the cultural impact and historical significance of the Economic Development Commission (EDC) in the United States Virgin Islands. A tax holiday program, the EDC encourages financial services companies to relocate to these American-owned islands in exchange for an exemption from 90% of income taxes, and to stimulate the economy by hiring local workers and donating to local charitable causes. As a result of this program, the largest and poorest of these islands—St. Croix—has played host to primarily US financial firms and their white managers, leading to reinvigorated anxieties around the costs of racial capitalism and a feared return to the racial and gender order that ruled the islands during slavery. Drawing on fieldwork conducted during the boom years leading up to the 2008–2009 financial crisis, Virgin Capital provides ethnographic insight into the continuing relations of coloniality at work in the quintessentially "modern" industry of financial services and neoliberal "development" regimes, with their grounding in hierarchies of race, gender, class, and geopolitical positioning.

Author : Jonathan Haskel
Publisher : Princeton University Press
ISBN 13 : 0691183295
Total Pages : 292 pages
Book Rating : 4.99/5 ( download)

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Download or read book Capitalism without Capital written by Jonathan Haskel and published by Princeton University Press. This book was released on 2018-10-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Early in the twenty-first century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, and software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success. But this is not just a familiar story of the so-called new economy. Capitalism without Capital shows that the growing importance of intangible assets has also played a role in some of the larger economic changes of the past decade, including the growth in economic inequality and the stagnation of productivity. Jonathan Haskel and Stian Westlake explore the unusual economic characteristics of intangible investment and discuss how an economy rich in intangibles is fundamentally different from one based on tangibles. Capitalism without Capital concludes by outlining how managers, investors, and policymakers can exploit the characteristics of an intangible age to grow their businesses, portfolios, and economies.

Author : Thomas Piketty
Publisher : Harvard University Press
ISBN 13 : 0674979850
Total Pages : 817 pages
Book Rating : 4.57/5 ( download)

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Download or read book Capital in the Twenty-First Century written by Thomas Piketty and published by Harvard University Press. This book was released on 2017-08-14 with total page 817 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the grand dynamics that drive the accumulation and distribution of capital? Questions about the long-term evolution of inequality, the concentration of wealth, and the prospects for economic growth lie at the heart of political economy. But satisfactory answers have been hard to find for lack of adequate data and clear guiding theories. In this work the author analyzes a unique collection of data from twenty countries, ranging as far back as the eighteenth century, to uncover key economic and social patterns. His findings transform debate and set the agenda for the next generation of thought about wealth and inequality. He shows that modern economic growth and the diffusion of knowledge have allowed us to avoid inequalities on the apocalyptic scale predicted by Karl Marx. But we have not modified the deep structures of capital and inequality as much as we thought in the optimistic decades following World War II. The main driver of inequality--the tendency of returns on capital to exceed the rate of economic growth--today threatens to generate extreme inequalities that stir discontent and undermine democratic values if political action is not taken. But economic trends are not acts of God. Political action has curbed dangerous inequalities in the past, the author says, and may do so again. This original work reorients our understanding of economic history and confronts us with sobering lessons for today.

Author : Bertrand Cesvet
Publisher : Pearson Education
ISBN 13 : 0132479885
Total Pages : 16 pages
Book Rating : 4.82/5 ( download)

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Download or read book Exclusive Product Offering written by Bertrand Cesvet and published by Pearson Education. This book was released on 2010-08-12 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats. Delivering one-of-a-kind products and one-of-a-kind customer experiences. With more than six billion people around, can anyone be truly unique? The explosive growth of customization in recent years tells us the answer is a loud, resounding “yes.” Consumers demand customization and differentiation. Given the chance to take advantage of these, no two people express themselves in the same way. Our desire to be one-of-a-kind is deeply seated--and it reflects reality....

Author : Hanh thi Nguyen
Publisher : Multilingual Matters
ISBN 13 : 1788922905
Total Pages : 280 pages
Book Rating : 4.06/5 ( download)

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Download or read book Conversation Analytic Perspectives on English Language Learning, Teaching and Testing in Global Contexts written by Hanh thi Nguyen and published by Multilingual Matters. This book was released on 2019-02-26 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume brings together 10 cutting-edge empirical studies on the realities of English language learning, teaching and testing in a wide range of global contexts where English is an additional language. It covers three themes: learners’ development of interactional competence, the organization of teaching and testing practices, and sociocultural and ideological forces that may impact classroom interaction. With a decided focus on English-as-a-Foreign-Language contexts, the studies involve varied learner populations, from children to young adults to adults, in different learning environments around the world. The insights gained will be of interest to EFL professionals, as well as teacher trainers, policymakers and researchers.

Author : Guy Thomas
Publisher : Harriman House Limited
ISBN 13 : 0857191241
Total Pages : 329 pages
Book Rating : 4.43/5 ( download)

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Download or read book Free Capital written by Guy Thomas and published by Harriman House Limited. This book was released on 2013-09-02 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wouldn't life be better if you were free of the daily grind - the conventional job and boss - and instead succeeded or failed purely on the merits of your own investment choices? Free Capital is a window into this world. Based on a series of interviews, it outlines the investing strategies, wisdom and lifestyles of 12 highly successful private investors. Each of them has accumulated £1m or more - in most cases considerably more - mainly from stock market investment. Six are 'ISA millionaires' who have £1m or more in a tax-free ISA, a result which is arithmetically impossible without exceptional investment returns. Some have several academic degrees or strong City backgrounds; others left school with few qualifications and are entirely self-taught as investors. Some invest most of their money in very few shares and hold them for years at a time; others make dozens of trades every day, and hold them for at most a few hours. Some are inveterate networkers, who spend their day talking to managers at companies in which they invest; for others a share is just a symbol on a screen, and a price chart shows most of what they need to know to make their trading decisions. Free capital - money surplus to immediate living expenses - is the raw material with which these investors work. It can also be thought of as their psychological habitat, free from the petty tribulations of office politics. Lastly, free capital describes the footloose nature of their assets, which can be quickly redirected towards any type of investment anywhere in the world, without the constraints which institutional investors often face. Although it presents many advanced insights and valuable investment hints, this is not an overly technical book. It offers practical ideas and inspiration, with revealing detail and minimal jargon, making it an indispensable read for novice and experienced investors alike.