Author : Francesca Sobande
Publisher : SAGE
ISBN 13 : 152979451X
Total Pages : 95 pages
Book Rating : 4.19/5 ( download)
Book Synopsis Consuming Crisis by : Francesca Sobande
Download or read book Consuming Crisis written by Francesca Sobande and published by SAGE. This book was released on 2022-10-26 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to ‘keep calm and consume’. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of fast-fashion adverts, banana bread’s pandemic ‘moment’, university social media strategies, and how digital technology mediates memories and work. Based on the belief that brands cannot be activists, Sobande creatively considers how brands construct care, camaraderie, culture, and so-called ‘normal’ life during times of crisis. Francesca Sobande is a Senior Lecturer in Digital Media Studies at Cardiff University