Consuming Class Buying Identity

Author : Candice Roberts
Publisher : Intellect (UK)
ISBN 13 : 9781783209811
Total Pages : 0 pages
Book Rating : 4.1X/5 ( download)

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Download or read book Consumer Identities written by Candice Roberts and published by Intellect (UK). This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection explores the notion of agency by tracing the role and activities of consumers from the pre-internet age into the possible future. Using an overview of the historical creation of consumer identity, Consumer Identities demonstrates that active consumption is not merely a product of the digital age; it has always been a means by which a person can develop identity. Grounded in the acknowledgment that identity is a constructed and contested space, the authors analyze emerging dynamics in contemporary consumerism, ongoing tensions of structure and agency in consumer identities, and the ways in which identity construction could be influenced in the future. By exploring consumer identity through examples in pop culture, the authors have created a scholarly work that will appeal to industry professionals as well as academics.

Author : Mary Rizzo
Publisher :
ISBN 13 :
Total Pages : 758 pages
Book Rating : 4.0M/5 ( download)

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Download or read book Consuming Class, Buying Identity written by Mary Rizzo and published by . This book was released on 2005 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Patrick Jamieson
Publisher : Oxford University Press
ISBN 13 : 019534295X
Total Pages : 481 pages
Book Rating : 4.56/5 ( download)

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Download or read book The Changing Portrayal of Adolescents in the Media Since 1950 written by Patrick Jamieson and published by Oxford University Press. This book was released on 2008-07-22 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholars analyze the emergence of youth culture in music and powerful trends in gender and ethnic-racial representation, sexuality, substance use, and violence in the media in this text. It shows the evolution of teen portrayal, the potential consequences, and the ways policy-makers and parents can respond.

Author : Marye C. Tharp
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 482 pages
Book Rating : 4.20/5 ( download)

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Download or read book Marketing and Consumer Identity in Multicultural America written by Marye C. Tharp and published by SAGE Publications, Incorporated. This book was released on 2001-02-06 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Massive demographic upheavals are changing the societal identities of American consumers and disrupting the effectiveness of traditional marketing techniques. The so-called mass market is dissolving into smaller groups of consumers who express distinctive ethnic, age-related, or lifestyle values by what they buy and how they buy it. Consumers in different subcultures speak different languages, read different magazines, watch different networks on TV, and buy in different places. The lesson for marketers is clear -- a single marketing campaign may no longer effectively reach a broad spectrum of consumers. Marketers and advertisers hoping to attract large numbers of American consumers must build relationships by mirroring the values and multiple identities of various groups. Marketers need tools to link their efforts to consumers within several subculture communities. Marketing and Consumer Identity in Multicultural America presents strategies and tools for marketers seeking to reach these emerging subcultures. Chapter 1 introduces the phenomenon of multiculturalism in America and its impact on marketing. Chapter 2 introduces the seven key shifts from traditional thinking that marketers must make to thrive in a multicultural world (e.g., from "market segmentation" to "market identification"). Chapters 3 through 7 profile five key subculture groups -- the elderly, Latinos, African Americans, gays and lesbians, and Asian Americans. Chapter 8 profiles several emerging groups, and chapter 9 is a comprehensive summary of marketing attitudes and techniques that are critical to success in this new multicultural environment.

Author : Mark Paterson
Publisher : Taylor & Francis
ISBN 13 : 1000890635
Total Pages : 470 pages
Book Rating : 4.31/5 ( download)

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Download or read book Consumption and Everyday Life written by Mark Paterson and published by Taylor & Francis. This book was released on 2023-06-27 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an emphasis on everyday life, this respected text offers a lively and perceptive account of the key theories and ideas which dominate the field of consumption and consumer culture. This third revised and expanded edition is a major update of the text of the second edition, adding new chapters on youth culture and consumption, retail psychology, gender and consumption, the globalization of food, and digital consumption and platform capitalism. Theoretical perspectives are introduced such as theories of practice, critical theory, semiotics, and psychoanalysis. Examples from film, literature, and television are used to illustrate concepts and trends in consumption, and a wide range of engaging and up-to-date case studies of consumption are employed throughout. Historical context is provided to help the reader understand how we became consumers in the first place. Written by an experienced teacher, the book offers an accessible and thought-provoking introduction to the concept of consumption for students in sociology, cultural studies, human geography, history, anthropology, and social psychology.

Author : Americus Reed II
Publisher : Edward Elgar Publishing
ISBN 13 : 1788117735
Total Pages : 496 pages
Book Rating : 4.39/5 ( download)

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Download or read book Handbook of Research on Identity Theory in Marketing written by Americus Reed II and published by Edward Elgar Publishing. This book was released on 2019-12-27 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.

Author : Kaela Jubas
Publisher : Routledge
ISBN 13 : 1315417472
Total Pages : 484 pages
Book Rating : 4.79/5 ( download)

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Download or read book The Politics of Shopping written by Kaela Jubas and published by Routledge. This book was released on 2016-06-16 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised version of Kaela Jubas’ award winning dissertation focuses on contemporary shopping practices, analyzing the ways concerned shoppers think about globalization, consumption, and their personal effect on the status quo. By using numerous examples from modern advertising, interviews with self-described “radical” shoppers, and selected quotes from scholars and experts, Jubas delves into questions of social justice, environmental awareness, and consumer identity -- all demonstrated by individual choices made at the checkout counter. Employing a variety of qualitative research techniques and complex and counterintiuitive cultural theory, Jubas’s study will interest those in adult education, cultural studies, consumer research, and qualitative inquiry.

Author : Warren Kidd
Publisher : Bloomsbury Publishing
ISBN 13 : 1137272511
Total Pages : 280 pages
Book Rating : 4.15/5 ( download)

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Download or read book Culture and Identity written by Warren Kidd and published by Bloomsbury Publishing. This book was released on 2012-08-29 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: An understanding of culture and identity is essential for new sociologists. This student-focused text explains the themes and theories behind these core ideas. With up-to-date discussion of 'chavs', masculinity and social networking, skills-based activities and practice exam questions, this is invaluable reading for anyone new to this topic.

Author : Marilyn Halter
Publisher : Schocken
ISBN 13 : 0307427706
Total Pages : 258 pages
Book Rating : 4.00/5 ( download)

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Download or read book Shopping for Identity written by Marilyn Halter and published by Schocken. This book was released on 2007-12-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express their (and others') ethnic identities. This is a huge business, whose target groups are the "hyphenated Americans"--in other words, all of us. As immigrant groups gain economic security, they tend to reinforce--not relinquish--their ethnic identification. Marilyn Halter demonstrates that, to a great extent, they do it by shopping. And their purchasing power is enormous. How has the marketplace responded to this hunger? Instantly and wholeheartedly: tweaking old products and inventing new ones; launching new brands in supermarkets, new music groups, vacation itineraries, language courses, toys, greeting cards, et cetera. This nexus of business and ethnicity is already seen as the hottest consumer development of this decade, and Halter is uniquely qualified to describe its origins, the exponential growth of products and advertising, and the phenomenal sales of items from salsa to Chieftains CDs. She addresses her subject with an abundance of anecdotal evidence, telling examples of ethnic marketing, and interviews with entrepreneurs (many of them immigrants) who are vigorously seizing the opportunities offered by the business of ethnicity. Shopping for Identity is provocative, intriguing, and farseeing, illuminating an important aspect of our contemporary way of life while validating the yearning we all feel for connection to our roots.

Author : Helga Dittmar
Publisher : Psychology Press
ISBN 13 : 1135420157
Total Pages : 452 pages
Book Rating : 4.54/5 ( download)

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Download or read book Consumer Culture, Identity and Well-Being written by Helga Dittmar and published by Psychology Press. This book was released on 2007-09-12 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desirable consumer goods, and affluent lifestyles, yet psychology is only just beginning to take account of the profound influence these consumer culture ideals have on individuals’ sense of identity and worth. Consumer Culture, Identity, and Well-Being documents the negative psychological impact consumer culture can have on how individuals view themselves and on their emotional welfare. It looks at the social psychological dimensions of having, buying and wanting material goods, as well as the pursuit of media-hyped appearance ideals. In particular, it focuses on: the purchasing of material goods as a means of expressing and seeking identity, and the negative consequences of this psychological buying motivations in conventional buying environments and on the Internet the unrealistic socio-cultural beauty ideals embodied by idealized models. Throughout, different approaches from social psychology are integrated, such as self-completion, self-discrepancy and value theory, to create a comprehensive theoretical framework for understanding the impact of internalising core consumer culture ideals on how individuals see themselves and the implications this has for their psychological and physical health. This book is of interest to anybody who wants to find out more about the psychological effects of living in modern consumer societies on children, adolescents, and adults. More specifically, it will be of interest to students and researchers in social psychology, sociology, media studies, communication and other social sciences, as well as to psychologists, health workers, and practitioners interested in the topics of identity, consumption pathologies, body image, and body-related behaviours.