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Author : Abigail Kathleen Wheeler
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.52/5 ( download)
Download or read book Consumers and Unbranded Products written by Abigail Kathleen Wheeler and published by . This book was released on 1998 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S R Jaeger
Publisher : Elsevier
ISBN 13 : 1845699971
Total Pages : 704 pages
Book Rating : 4.70/5 ( download)
Download or read book Consumer-Driven Innovation in Food and Personal Care Products written by S R Jaeger and published by Elsevier. This book was released on 2010-08-30 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing. Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging. Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights. Consumer-driven innovation in food and personal care products will broaden readers’ understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities. Provides expert insight into the changes in the global market place and developments in research methodologies underpinning NPD Examines the business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing Chapters review the different viewpoints on consumer research methods and statistics for NPD
Author : Jeffrey A. Dubin
Publisher : Springer Science & Business Media
ISBN 13 : 1461556651
Total Pages : 306 pages
Book Rating : 4.57/5 ( download)
Download or read book Studies in Consumer Demand — Econometric Methods Applied to Market Data written by Jeffrey A. Dubin and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies in Consumer Demand - Econometric Methods Applied to Market Data contains eight previously unpublished studies of consumer demand. Each study stands on its own as a complete econometric analysis of demand for a well-defined consumer product. The econometric methods range from simple regression techniques applied in the first four chapters, to the use of logit and multinomial logit models used in chapters 5 and 6, to the use of nested logit models in chapters 6 and 7, and finally to the discrete/continuous modeling methods used in chapter 8. Emphasis is on applications rather than econometric theory. In each case, enough detail is provided for the reader to understand the purpose of the analysis, the availability and suitability of data, and the econometric approach to measuring demand.
Author : British Retail Consortium
Publisher : The Stationery Office
ISBN 13 : 9780117064539
Total Pages : 112 pages
Book Rating : 4.3X/5 ( download)
Download or read book Global standard for consumer products written by British Retail Consortium and published by The Stationery Office. This book was released on 2010-02-04 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issue 3 of the BRC's "Global standard for consumer products" replaces issues 2 and 2a. There are substantial revisions and updates to the content to take into account the increasingly complex and prescriptive safety requirements in the global consumer products market. The standard covers a wide range of non-food products in the global marketplace, including: formulated products such as shampoos, paints and cosmetics; fabricated items like televisions and toys; electrical goods; furniture and textiles. Content revisions include the re-definition of consumer products into three, more clearly specified Product Groups, depending on the level of potential risk attributable to the product. The Standard also outlines an amended frequency of audits, including an audit visit every year following certification. New content includes the introduction of a grading system, defined by the number and severity of non conformities found. 'Fundamental' clauses have been added for the most important safety issues. Failure to meet a fundamental clause may result in failure to obtain certification or suspension of an existing certificate. The BRC Global Standard for Consumer Products Issue 3 is the first publication to result from the partnership between the BRC and the Retail Industry Leaders Association (RILA) in Washington. RILA promotes consumer choice and economic freedom through public policy and industry operational excellence. Its members include retailers, product manufacturers, and service suppliers - which together provide millions of jobs and operate more than 100,000 stores, manufacturing facilities and distribution centers domestically and abroad.
Author : United States. Executive Office of the President. Office of Consumer Affairs
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.71/5 ( download)
Download or read book Consumer News written by United States. Executive Office of the President. Office of Consumer Affairs and published by . This book was released on 1975 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gaston Ares
Publisher : Woodhead Publishing
ISBN 13 : 0081012586
Total Pages : 582 pages
Book Rating : 4.81/5 ( download)
Download or read book Methods in Consumer Research, Volume 1 written by Gaston Ares and published by Woodhead Publishing. This book was released on 2018-01-02 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research Provides examples of successful application of the methodologies presented Includes focus groups and social media discussions Encompasses consumer segmentation, with a focus on psychographics and genetics
Author : Lynn Frewer
Publisher : Woodhead Publishing
ISBN 13 : 1845692500
Total Pages : 696 pages
Book Rating : 4.06/5 ( download)
Download or read book Understanding Consumers of Food Products written by Lynn Frewer and published by Woodhead Publishing. This book was released on 2006-12-22 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behaviour is the result of various factors, including the motivations of different consumers, the attributes of specific foods, and the environment in which food choices occur. Recognising diversity between individual consumers, different stages of life, and different cultural contexts is increasingly important as markets become increasingly diverse and international. The book begins with a comprehensive introduction and analysis of the key drivers of consumer food choices, such as the environment and sensory product features. Part two examines the role of consumers’ attitudes towards quality and marketing, and their views on food preparation and technology. Part three covers cultural and individual differences in food choice as well as addressing potentially influential factors such as age and gender. Important topics such as public health and methods to change consumers’ preferences for unhealthy foods are discussed in part four. The final section concludes with advice on developing coherent safety policies and the consumers’ responsibility for food production and consumption. Understanding consumers of food products is a standard reference for all those in the food industry concerned with product development and regulation. Develop an understanding of buyer behaviour to assist developing successful products Recognise the diversity between consumers and learn how to cater for their needs Covers cultural and individual differences in food choice
Author : Cathrine V. Jansson-Boyd
Publisher : Taylor & Francis
ISBN 13 : 131753994X
Total Pages : 730 pages
Book Rating : 4.40/5 ( download)
Download or read book Routledge International Handbook of Consumer Psychology written by Cathrine V. Jansson-Boyd and published by Taylor & Francis. This book was released on 2016-11-18 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.
Author : Dr. N. Ratna Kishor
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9383241144
Total Pages : pages
Book Rating : 4.49/5 ( download)
Download or read book Rural Market Potentiality in India towards Consumer Durable Goods written by Dr. N. Ratna Kishor and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Slottje
Publisher : John Wiley & Sons
ISBN 13 : 0470056258
Total Pages : 338 pages
Book Rating : 4.57/5 ( download)
Download or read book Economic Damages in Intellectual Property written by Daniel Slottje and published by John Wiley & Sons. This book was released on 2006-10-25 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insider Information at Your Fingertips Determining the worth of intellectual property (IP) is a complicated task. An IP litigator needs to conclude the monetary damage occurring as a result of harm done to an inventor's or a company's reputation as well as the economic damage caused by compromise of an idea or invention due to its unauthorized usage. Edited by litigation expert Daniel Slottje, Economic Damages in Intellectual Property: A Hands-On Guide to Litigation sheds light on how to quantify damages in IP litigation matters with revealing contributions from IP professionals, attorneys, economics professors, certified public accountants and other damages professionals. This essential resource is thoroughly researched with timely insight on quantification of damages; evaluation of damage claims in trade secrets; patent, copyright, and trademark cases; economic damages; and much more. With IP litigation becoming more and more prevalent today, the demand increases for IP professionals and attorneys to understand how economists, accountants, and financial analysts quantify damages in IP matters. Economic Damages in Intellectual Property: A Hands-On Guide to Litigation demystifies this process and provides you with an "at-your-fingertips" resource brimming with current, relevant information in the field of intellectual property litigation.
