Consumer The Boss Essentials On Consumer Behaviour And Marketing Strategies

Author : Dr A Madeswaran
Publisher : Archers & Elevators Publishing House
ISBN 13 : 8194706572
Total Pages : pages
Book Rating : 4.71/5 ( download)

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Download or read book Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies) written by Dr A Madeswaran and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : J. Paul Peter
Publisher :
ISBN 13 : 9780256134674
Total Pages : 772 pages
Book Rating : 4.77/5 ( download)

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Download or read book Consumer Behavior and Marketing Strategy written by J. Paul Peter and published by . This book was released on 1993 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Vishwajeet Prasad
Publisher : Gyan Publishing House
ISBN 13 : 9788190867573
Total Pages : 332 pages
Book Rating : 4.71/5 ( download)

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Download or read book Consumer Behaviour written by Vishwajeet Prasad and published by Gyan Publishing House. This book was released on 2009 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : J. Paul Peter
Publisher : Irwin Professional Publishing
ISBN 13 : 9780256225297
Total Pages : 526 pages
Book Rating : 4.9X/5 ( download)

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Download or read book Consumer Behaviour and Marketing Strategy written by J. Paul Peter and published by Irwin Professional Publishing. This book was released on 1999 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text combines academic rigour with an application-oriented approach, and draws on the latest consumer research and applies it to the marketing problems of European companies. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receive a balanced treatment. All concepts are viewed from a marketing management perspective. The book also features a glossary, key terms and concepts, and annotated additional reading which covers European and American sources.

Author : Benedict Hunt
Publisher : Willford Press
ISBN 13 : 9781682854587
Total Pages : 213 pages
Book Rating : 4.82/5 ( download)

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Download or read book Consumer Behavior and Marketing Strategy written by Benedict Hunt and published by Willford Press. This book was released on 2018-02-06 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behavior and consumer response to commodities and services that have been made available in the market determine product marketing strategy. Once consumer needs and possible behavior toward a product have been identified it becomes easier to formulate a strategy for marketing. Research and development (R&D) departments gather vital information required for effective marketing of a product or service. Most of the topics introduced in this book cover new techniques and the applications of marketing. The topics covered in this book offer the readers new insights in the field of consumer behavior and marketing strategy.

Author : M. Khan
Publisher : New Age International
ISBN 13 : 8122415318
Total Pages : 11 pages
Book Rating : 4.15/5 ( download)

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Download or read book Consumer Behaviour written by M. Khan and published by New Age International. This book was released on 2007 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book Presents A Comprehensive Coverage Of The Subject With Examples From The Indian Scenario. The Book Stresses On Consumer Decision-Making And Clearly Explains The Five Stages Of Problem Recognition, Information Search, Evaluation Of Alternatives, Purchase And Post-Purchase Behaviour. It Also Explains Outlet Selection And Purchase.The External Environment And Its Influence On Decision-Making Is Highlighted. These Are Demographical, Political, Cultural And Technological Factors. Along With These, The Internal Determinants Of Beliefs, Attitudes, Personality, Memory And Values Have Also Been Discussed In This Book.Contemporary Developments Like E-Consumer Behaviour And Consumer Delight In Place Of Consumer Satisfaction Have Also Been Discussed.Relevant Case Studies And Review Exercises Are Additional Highlights Of This Book. With Its Clear Style And Systematic Approach, This Book Would Be Extremely Useful For Students Of Marketing Management. Management Consultants And Professionals Would Also Find This Book To Be A Valuable Reference Source.In The Second Edition Of The Book Some Useful Information Has Been Added. This Contains A Small Case. Other Examples Of Marketing Strategies And Marketing Implications Have Been Added. One Extra Chapter On Changing Consumer Behaviour Has Been Added. The Book Will Be Found Of Great Help To All Who Are Interested In Getting A Knowledge Of Consumer Behaviour.

Author : C.L. Tyagi
Publisher : Atlantic Publishers & Dist
ISBN 13 : 9788126903306
Total Pages : 216 pages
Book Rating : 4.09/5 ( download)

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Download or read book Consumer Behaviour written by C.L. Tyagi and published by Atlantic Publishers & Dist. This book was released on 2004 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book, Consumer Behaviour, Is Written In Easy Language And Lucid Style. It Examines The Importance Of Understanding Consumer Behaviour And Tools And Techniques Available For Doing So. The Book Highlights Consumers Motivation, Goals, Incentives And Uncertainties. It Studies Differences Between New And Repeat Buyers And Covers Market Segmentation, Evaluation Of Consumer Attitudes And Buyers Behaviour In The Marketplace. All Marketing Students, Executives And Managers Especially Those With Marketing Responsibilities Or Interest Will Find This Book Most Ideal And Useful.The Book Has Been Written As A Textbook Primarily For Students Pursuing B.B.A., M.B.A., D.B.M. And Marketing Courses. Marketing Executives, Managers And General Readers Can Also Appraise Themselves Of The Subject.

Author : J. Paul Peter
Publisher :
ISBN 13 : 9781283389150
Total Pages : 554 pages
Book Rating : 4.50/5 ( download)

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Download or read book Consumer Behavior & Marketing Strategy written by J. Paul Peter and published by . This book was released on 2010 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Carl E. Block
Publisher :
ISBN 13 : 9780030419614
Total Pages : 676 pages
Book Rating : 4.11/5 ( download)

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Download or read book Essentials of Consumer Behavior written by Carl E. Block and published by . This book was released on 1979 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Del I. Hawkins
Publisher : Irwin Professional Publishing
ISBN 13 : 9780072316025
Total Pages : 775 pages
Book Rating : 4.20/5 ( download)

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Download or read book Consumer Behavior written by Del I. Hawkins and published by Irwin Professional Publishing. This book was released on 2001 with total page 775 pages. Available in PDF, EPUB and Kindle. Book excerpt: