Consumer Preferences In A Comparative European Market Research Study

Author : Sarah Kniel
Publisher : GRIN Verlag
ISBN 13 : 3638197387
Total Pages : 151 pages
Book Rating : 4.80/5 ( download)

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Download or read book Consumer preferences in a comparative European market research study written by Sarah Kniel and published by GRIN Verlag. This book was released on 2003-06-07 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2002 in the subject Business economics - Market research, grade: 1,0 (A), University of Kassel, language: English, abstract: Experiencing new and different cultures has been part of my life. The time abroad – more than a third of my life - has led to many interesting personal and professional experiences. This has helped me deal with new and unknown situations and respect tolerance as a most important value. Out of this interest I seek to understand and learn more about different cultures. Eventually, one realises that differences in cultures might exist but are they really as significant as generally assumed? This question is of great importance for modern economy of these days. In view of the modern world as a global market, the question seems to be – can cultural aspects be ignored? To what extent can and do they influence our thoughts and habits? Bolloré’s market study in cooperation with 6 European universities provided an opportunity to analyse to what extent consumer behaviour is dependant on cultural aspects. Our comparison of European consumer preferences might help to give some attempt to whether we can assume that geographical boundaries are the only factors dividing nations within the European Union. My research is guided by the very basic question: ‘Even though European countries are linked geographically and politically, and seem to be moving towards a more and more homogeneous union, to what extent can they be considered as one entity?’

Author : Oliver Florian Friede
Publisher : GRIN Verlag
ISBN 13 : 3638157377
Total Pages : 25 pages
Book Rating : 4.77/5 ( download)

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Download or read book Consumer behaviour and a European perspective written by Oliver Florian Friede and published by GRIN Verlag. This book was released on 2002-12-02 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3 (A), University of Tampere (School of Business Administration), course: Buying Behaviour, language: English, abstract: One "official" definition of consumer behavior is "The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of pro-ducts, services, experiences, or ideas to satisfy needs and the impacts that these pro-cesses have on the consumer and society." Although it is not necessary to memorize this definition, it brings up some useful points: Behavior occurs either for the individual, or in the context of a group (e.g., friends in-fluence what kinds of clothes a person wears) or an organization (people on the job make decisions as to which products the firm should use). Consumer behavior within European Community involves the use and disposal of pro-ducts as well as the study of how they are purchased. Product use is often of great interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased consumption. Since many environmental prob-lems result from product disposal (e.g., motor oil being sent into sewage systems to save the recycling fee, or garbage piling up at landfills) this is also an area of interest. Nowadays, consumer behavior in EU involves services and ideas as well as tangible products. The impact of consumer behavior on society is also of relevance. For example, ag-gressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for the national health and economy. With the unifying of EU the impact is even bigger.

Author : Mary Lambkin
Publisher :
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.65/5 ( download)

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Download or read book European Perspectives on Consumer Behaviour written by Mary Lambkin and published by . This book was released on 1998 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: With titles such as, "The Changing Consumer in the European Union", "How Consumers Trade Off Behavioral Costs and Benefits", and "Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputations as Signals of Product Quality", this book offers a unique collection of forty of the most well-known and influential European consumer behavior papers from the last twenty years. Covers the four key areas of the foundations of consumer behavior, individual processes, social influences, and alternative approaches.

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668462885
Total Pages : 2012 pages
Book Rating : 4.81/5 ( download)

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Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Author : Michael R. Solomon
Publisher : Financial Times/Prentice Hall
ISBN 13 :
Total Pages : 612 pages
Book Rating : 4.02/5 ( download)

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Download or read book Consumer Behaviour written by Michael R. Solomon and published by Financial Times/Prentice Hall. This book was released on 1999 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended for European students, this work presents the issues, illustrative examples, data and research concerning European consumer markets and behaviour, while retaining material from the US and covering the other major global markets. The text utilizes a five-part "wheel" structure, which moves from the micro- to the macro- level. It expands in focus and coverage from individual consumers and their internal dynamics, through group and household consumption decisions, to larger social structures/sub-cultures, and finally mass cultures consumption activities.

Author : Michael R. Solomon
Publisher : Pearson Education
ISBN 13 : 9780273687528
Total Pages : 750 pages
Book Rating : 4.22/5 ( download)

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Download or read book Consumer Behaviour written by Michael R. Solomon and published by Pearson Education. This book was released on 2006 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behaviour Third European Enhanced Media Edition New and exclusive to this Enhanced Media Edition: *Interactive e-study guide full of animated exercises adds colourful depth to each topic great for revision*Quick tests throughout each chapter to enhance and test your knowledge*Find out what kind of consumer you are by taking self-assessment quizzes. Follow these three steps to get the most out of this Enhanced Media Edition: *Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon*Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition*Access valuable learning resources to help you pass your course: - Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses - Enhance your revision with the interactive e-study guide - Use the online Glossary and Flashcards to check and test your understanding of the key terms - And much more!

Author : Erdener Kaynak
Publisher : Greenwood
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.67/5 ( download)

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Download or read book Comparative Marketing Systems written by Erdener Kaynak and published by Greenwood. This book was released on 1984 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jordan J. Louviere
Publisher : Cambridge University Press
ISBN 13 : 1107043158
Total Pages : 363 pages
Book Rating : 4.52/5 ( download)

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Download or read book Best-Worst Scaling written by Jordan J. Louviere and published by Cambridge University Press. This book was released on 2015-09-23 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: First systematic treatment of best-worst scaling, explaining how to implement, analyze, and apply the theory across a range of disciplines.

Author : Michael R. Solomon
Publisher : Pearson/Education
ISBN 13 : 9780273772729
Total Pages : 672 pages
Book Rating : 4.24/5 ( download)

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Download or read book Consumer Behaviour written by Michael R. Solomon and published by Pearson/Education. This book was released on 2013 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.

Author : Jacques Janssen
Publisher : Springer Science & Business Media
ISBN 13 : 9401706638
Total Pages : 428 pages
Book Rating : 4.36/5 ( download)

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Download or read book Advances in Stochastic Modelling and Data Analysis written by Jacques Janssen and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Stochastic Modelling and Data Analysis presents the most recent developments in the field, together with their applications, mainly in the areas of insurance, finance, forecasting and marketing. In addition, the possible interactions between data analysis, artificial intelligence, decision support systems and multicriteria analysis are examined by top researchers. Audience: A wide readership drawn from theoretical and applied mathematicians, such as operations researchers, management scientists, statisticians, computer scientists, bankers, marketing managers, forecasters, and scientific societies such as EURO and TIMS.