Consumer Neuroscience Foundation Validation And Relevance

Author : Thomas Zoëga Ramsoy
Publisher : Frontiers Media SA
ISBN 13 : 2889743799
Total Pages : 294 pages
Book Rating : 4.97/5 ( download)

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Download or read book Consumer Neuroscience - Foundation, Validation, and Relevance written by Thomas Zoëga Ramsoy and published by Frontiers Media SA. This book was released on 2023-08-07 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer neuroscience has become an expanding area of both research and conduct – spanning from academic interests in the brain bases of consumption choices to commercial application of neuroscience tools and metrics. However, many of these advances are still criticized for low applicability, scattered publication records, conceptual vagueness, and a lack of proper scientific and commercial validation. To make matters worse, there is now a host of proposed commercial applications of both the insights from neuroscience and the application of neuroscience and neurophysiology tools to test consumer responses. While many of these approaches may be valid, many other approaches are either not properly validated, or may be flawed, misguided, or even outright lies. As a discipline, there is a need for both the basic and applied research in consumer neuroscience to become aligned. The purpose of this Research Topic is to provide this much-needed platform for such an industrial alignment. In doing so, this Research Topic will provide perspectives on three main areas: 1. distinctions between basic, translational and applied consumer neuroscience research 2. conceptual clarification on key concepts relevant to the science and application of consumer neuroscience 3. validation of consumer neuroscience methods and how they relate to commercially relevant cases. For this Research Topic, we therefore welcome submissions that combine academic and commercial research, all in the vein of making advances in establishing a valid, applicable consumer neuroscience.

Author : Thomas Zoega Ramsoy
Publisher : Neurons Incorporated
ISBN 13 : 9788799760206
Total Pages : 204 pages
Book Rating : 4.07/5 ( download)

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Download or read book Introduction to Neuromarketing & Consumer Neuroscience written by Thomas Zoega Ramsoy and published by Neurons Incorporated. This book was released on 2015-05-13 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we make decisions on what to buy and what to pay for it? Why are we affected by brands and pricing when making our choices or just experiencing something? Traditional approaches to such questions have relied on the behavioural and social sciences. However, today we see a dramatic shift in our understanding of consumption behaviours. Recent advances in modern neuroscience, and how it combines with economics and psychology, have allowed us to study of how different brain functions serve consumer behaviour. A commercial industry is emerging that offers novel ways to assess consumer attention, emotion and memory. This book, written by one of the leading figures in neuromarketing and consumer neuroscience, offers a comprehensive insight into the workings of the brain and its mind, and how this knowledge can inform our understanding of consumption behaviours. The book offers both basic and front-end academic insights, and includes chapters on sensation and perception; attention and consciousness; emotion and feeling; memory and learning; motivation and preference; and decision making. It also offers up to date and comprehensive insight about how the tools of neuroscience can be applied to assess consumer cognition and emotion. This book works as a landmark for this emerging academic and commercial disciplines, and to become a standard book of reference, just as the textbooks by Kotler and Keller have been for advertising and marketing.

Author : Francis Crick
Publisher : Simon and Schuster
ISBN 13 : 0684801582
Total Pages : 340 pages
Book Rating : 4.82/5 ( download)

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Download or read book Astonishing Hypothesis written by Francis Crick and published by Simon and Schuster. This book was released on 1995-07 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers will come to appreciate the strength and dignity of Berneta Ringer, a true Western heroine as Doig celebrates his mother's life after finding a cache of her letters, photographs, and childhood writings. It begins with her first winter living in a tent in Montana's Crazy Mountains to the ravages of the Depression on a ranch on Falkner Creek.

Author : Karyn D. Hall
Publisher : New Harbinger Publications
ISBN 13 : 1608826252
Total Pages : 168 pages
Book Rating : 4.54/5 ( download)

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Download or read book The Power of Validation written by Karyn D. Hall and published by New Harbinger Publications. This book was released on 2011-12-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Validation—recognizing and accepting your child’s thoughts and feelings, regardless of whether or not you feel that your child should be experiencing them—helps children develop a lifelong sense of self-worth. Children who are validated feel reassured that they will be accepted and loved regardless of their feelings, while children who are not validated are more vulnerable to peer pressure, bullying, and emotional and behavioral problems. The Power of Validation is an essential resource for parents seeking practical skills for validating their child’s feelings without condoning tantrums, selfishness, or out-of-control behavior. You’ll practice communicating with your child in ways that instantly impact his or her mood and help your child develop the essential self-validating skills that set the groundwork for confidence and self-esteem in adolescence and beyond. “...There is valuable advice here. This approach takes mindfulness, patience, and a long-term vision, but parents who are able to help their children trust their emotional landscapes will have an easier time of scaffolding to higher reasoning, in addition to more secure relationships with their youngsters. Highly recommended.” —Library Journal, STARRED REVIEW, Rebecca Raszewski, University of Illinois Library, Chicago

Author : Owen D. Jones
Publisher : Aspen Publishing
ISBN 13 : 1543823319
Total Pages : 1004 pages
Book Rating : 4.18/5 ( download)

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Download or read book Law and Neuroscience written by Owen D. Jones and published by Aspen Publishing. This book was released on 2022-10-27 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt: The implications for law of new neuroscientific techniques and findings are now among the hottest topics in legal, academic, and media venues. Law and Neuroscience—a collaboration of professors in law, neuroscience, and biology—is the first and still only coursebook to chart this new territory, providing the world’s most comprehensive collection of neurolaw materials. This text will be of interest to many professors teaching Criminal Law and Torts courses, who would like to incorporate the most current thinking on how biology intersects with the law. New to the Second Edition: Extensively revised chapters, updated with new findings and materials. New chapter on Aging Brains Hundreds of new references and citations to recent developments. Over 600 new references and citations to recent developments, with 260 new readings, including 27 new case selections Highly current material; 45% of cases and publications in the Second Edition were published since the first edition in 2014 Professors and students will benefit from: Technical subjects explained in an accessible manner Extensive glossary of key terms Photos and illustrations enliven the text Professors of any background can teach this course

Author : Dos Santos, Manuel Alonso
Publisher : IGI Global
ISBN 13 : 152251029X
Total Pages : 332 pages
Book Rating : 4.91/5 ( download)

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Download or read book Applying Neuroscience to Business Practice written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2016-10-25 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.

Author : Leon Zurawicki
Publisher : Springer Science & Business Media
ISBN 13 : 3540778292
Total Pages : 291 pages
Book Rating : 4.95/5 ( download)

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Download or read book Neuromarketing written by Leon Zurawicki and published by Springer Science & Business Media. This book was released on 2010-09-02 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.

Author : David A. Waldman
Publisher : Emerald Group Publishing Limited
ISBN 13 : 9781785604317
Total Pages : 0 pages
Book Rating : 4.17/5 ( download)

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Download or read book Organizational Neuroscience written by David A. Waldman and published by Emerald Group Publishing Limited. This book was released on 2015-12-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume aims to introduce organizational researchers and practitioners to the role of neuroscience in building theory, research methodologies and practical applications. The volume introduces the field of organizational neuroscience and explores its influence on topics such as leadership, ethics and moral reasoning.

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.46/5 ( download)

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Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author : Alexander Todorov
Publisher : Oxford University Press
ISBN 13 : 0199724067
Total Pages : 327 pages
Book Rating : 4.62/5 ( download)

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Download or read book Social Neuroscience written by Alexander Todorov and published by Oxford University Press. This book was released on 2011-02-11 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of social cognitive neuroscience has captured the attention of many researchers during the past ten years. Much of the impetus for this new field came from the development of functional neuroimaging methods that made it possible to unobtrusively measure brain activation over time. Using these methods over the last 30 years has allowed psychologists to move from simple validation questions -- would flashing stimuli activate the visual cortex -- to those about the functional specialization of brain regions-- are there regions in the inferior temporal cortex dedicated to face processing-- to questions that, just a decade ago, would have been considered to be intractable at such a level of analysis. These so-called "intractable" questions are the focus of the chapters in this book, which introduces social cognitive neuroscience research addressing questions of fundamental importance to social psychology: How do we understand and represent other people? How do we represent social groups? How do we regulate our emotions and socially undesirable responses? This book also presents innovative combinations of multiple methodologies, including behavioral experiments, computer modeling, functional Magnetic Resonance Imaging (fMRI) experiments, Event-Related Potential (ERP) experiments, and brain lesion studies. It is divided into four sections. The first three sections present the latest research on, respectively, understanding and representing other people, representing social groups, and the interplay of cognition and emotion in social regulation. In the fourth section, contributors step back and consider a range of novel topics that have emerged in the context of social neuroscience research: understanding social exclusion as pain, deconstructing our moral intuitions, understanding cooperative exchanges with other agents, and the effect of aging on brain function and its implications for well-being. Taken together, these chapters provide a rich introduction to an exciting, rapidly developing and expanding field that promises a richer and deeper understanding of the social mind.