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Author : Euromonitor PLC.
Publisher :
ISBN 13 : 9780863387128
Total Pages : 488 pages
Book Rating : 4.28/5 ( download)
Download or read book Consumer Lifestyles in Latin America written by Euromonitor PLC. and published by . This book was released on 1997-04-01 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Musgrove
Publisher : Washington, D.C. : The Brookings Institution
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.27/5 ( download)
Download or read book Consumer Behavior in Latin America written by Philip Musgrove and published by Washington, D.C. : The Brookings Institution. This book was released on 1978 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic research study of consumer behaviour in Latin America - analyses family budget data collected in 10 urban areas and 5 countries (Colombia, Chile, Peru, Venezuela and Ecuador), describes family income distribution, and household characteristics determining consumption patterns and standard of living. References and statistical tables.
Author : J. Sinclair
Publisher : Springer
ISBN 13 : 1137116862
Total Pages : 332 pages
Book Rating : 4.64/5 ( download)
Download or read book Consumer Culture in Latin America written by J. Sinclair and published by Springer. This book was released on 2012-12-05 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we understand consumption in a region known for its cultural richness and vast inequalities? What do Latin Americans consume, and why? Examining topics from tango and samba to sex workers in Costa Rica, from eating tamales to selling ice in the Andes, and from building and moving houses to buying cell phones, this collection brings together original research on some of the many forms of consumption and consumers that contribute to Latin American cultures and histories. Contributors include sociologists, anthropologists, media and cultural studies scholars, geographers and historians, showcasing diverse approaches to understanding Latin American consumption practices and consumer culture.
Author : Louis E. V. Nevaer
Publisher : Routledge
ISBN 13 : 1317454820
Total Pages : 265 pages
Book Rating : 4.23/5 ( download)
Download or read book The Rise of the Hispanic Market in the United States written by Louis E. V. Nevaer and published by Routledge. This book was released on 2015-06-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion by 2010? These questions constitute the single-most important marketing challenge for corporate America in the twenty-first century. This book examines the Hispanic worldview and how it informs people's economic decisions, both in the United States and across North America. It challenges the viewpoint that American culture will soon dominate its NAFTA trading partners, looks carefully at the market for Hispanic goods in the U.S. and the market for our goods throughout the Spanish-speaking world, and shows how marketeers are now reaching the Hispanic community domestically. The information and insights found here are essential for teachers, students, and professionals in the fields of international finance and world trade, as well as almost all areas of business, marketing, and strategic planning.
Author : Leslie L. Marsh
Publisher : Routledge
ISBN 13 : 1317510763
Total Pages : 243 pages
Book Rating : 4.65/5 ( download)
Download or read book The Middle Class in Emerging Societies written by Leslie L. Marsh and published by Routledge. This book was released on 2015-10-23 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While drawing a comparative analysis of what it means to be middle class in these different locations, the essays offer a connective understanding of the middle class phenomenon in emerging market economies and lay the groundwork for future research on emerging, transitional societies. The book addresses three key dimensions: the discursive creation of the middle class, the construction of the cultural identity through consumption practices and lifestyle choices, and the social, political and cultural consequences related to globalization and neoliberalism.
Author : Felipe Korzenny
Publisher : Routledge
ISBN 13 : 1136398643
Total Pages : 411 pages
Book Rating : 4.43/5 ( download)
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2011-07-15 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It’s about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding of the Latino consumer that goes beyond simplistic recipes. This highly revised and expanded edition comes on the heels of new US Census figures: Hispanics now account for 53% of the US population growth since 2000, soaring to over 16% of the total population. Corporations are now realizing that they must incorporate Hispanic cultural values into their products, services, and communications. This edition reflects and responds to the profound changes the Latino market has experienced since the first edition. It considers the way in which changes in cultural identity, immigration, economics, and market synergies need to be addressed in a new relationship with Hispanic consumers. Twenty-five new industry case studies illustrate the chapters. These case studies show how brands from diverse categories have developed a cultural understanding of their Latino target and created campaigns that established strong bonds.
Author : Euromonitor International
Publisher : Euromonitor International
ISBN 13 : 9781842644041
Total Pages : 401 pages
Book Rating : 4.41/5 ( download)
Download or read book Consumer Latin America written by Euromonitor International and published by Euromonitor International. This book was released on 2006-06-30 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides useful information for companies looking to sell products or services in the region. This book contains volume and value statistics for over 330 product sectors (2000-2005) in 6 Latin American countries. This coverage of socio-economic parameters gives you the opportunity to create a detailed picture of this huge market.
Author : Marvin Keene Mayers
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.35/5 ( download)
Download or read book A Look at Latin American Lifestyles written by Marvin Keene Mayers and published by . This book was released on 1976 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Felipe Korzenny
Publisher : Routledge
ISBN 13 : 1317422295
Total Pages : 521 pages
Book Rating : 4.97/5 ( download)
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2017-06-14 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Author : Sharon Ng
Publisher : Oxford University Press
ISBN 13 : 0199388539
Total Pages : 288 pages
Book Rating : 4.30/5 ( download)
Download or read book Handbook of Culture and Consumer Behavior written by Sharon Ng and published by Oxford University Press. This book was released on 2015-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.
