Consumer Culture Branding And Identity In The New Russia

Author : Graham H.J. Roberts
Publisher : Routledge
ISBN 13 : 1317936329
Total Pages : 212 pages
Book Rating : 4.29/5 ( download)

DOWNLOAD NOW!

Download or read book Consumer Culture, Branding and Identity in the New Russia written by Graham H.J. Roberts and published by Routledge. This book was released on 2016-04-14 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today’s emerging markets.

Author : Graham H.J. Roberts
Publisher : Routledge
ISBN 13 : 1317936310
Total Pages : 248 pages
Book Rating : 4.12/5 ( download)

DOWNLOAD NOW!

Download or read book Consumer Culture, Branding and Identity in the New Russia written by Graham H.J. Roberts and published by Routledge. This book was released on 2016-04-14 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today’s emerging markets.

Author : Graham H. Roberts
Publisher : Routledge
ISBN 13 : 1000184927
Total Pages : 280 pages
Book Rating : 4.21/5 ( download)

DOWNLOAD NOW!

Download or read book Material Culture in Russia and the USSR written by Graham H. Roberts and published by Routledge. This book was released on 2020-05-28 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Material Culture in Russia and the USSR comprises some of the most cutting-edge scholarship across anthropology, history and material and cultural studies relating to Russia and the Soviet Union, from Peter the Great to Putin.Material culture in Russia and the USSR holds a particularly important role, as the distinction between private and public spheres has at times developed in radically different ways than in many places in the more commonly studied West. With case studies covering alcohol, fashion, cinema, advertising and photography among other topics, this wide-ranging collection offers an unparalleled survey of material culture in Russia and the USSR and addresses core questions such as: what makes Russian and Soviet material culture distinctive; who produces it; what values it portrays; and how it relates to 'high culture' and consumer culture.

Author : Margit Keller
Publisher : Routledge
ISBN 13 : 1317380894
Total Pages : 1037 pages
Book Rating : 4.94/5 ( download)

DOWNLOAD NOW!

Download or read book Routledge Handbook on Consumption written by Margit Keller and published by Routledge. This book was released on 2017-02-10 with total page 1037 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an intuitive thematic structure and resolutely international outlook, it engages with theory and methodology; markets and businesses; policies, politics and the state; and culture and everyday life. It will be essential reading for students and scholars across the social and economic sciences.

Author : Joachim Otto Habeck
Publisher : Open Book Publishers
ISBN 13 : 178374720X
Total Pages : 287 pages
Book Rating : 4.07/5 ( download)

DOWNLOAD NOW!

Download or read book Lifestyle in Siberia and the Russian North written by Joachim Otto Habeck and published by Open Book Publishers. This book was released on 2019-11-25 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lifestyle in Siberia and the Russian North breaks new ground by exploring the concept of lifestyle from a distinctly anthropological perspective. Showcasing the collective work of ten experienced scholars in the field, the book goes beyond concepts of tradition that have often been the focus of previous research, to explain how political, economic and technological changes in Russia have created a wide range of new possibilities and constraints in the pursuit of different ways of life. Each contribution is drawn from meticulous first-hand field research, and the authors engage with theoretical questions such as whether and how the concept of lifestyle can be extended beyond its conventionally urban, Euro-American context and employed in a markedly different setting. Lifestyle in Siberia and the Russian North builds on the contributors’ clear commitment to diversifying the field and providing a novel and intimate insight into this vast and dynamic region. This book provides inspiring reading for students and teachers of Anthropology, Sociology and Cultural Studies and for anyone interested in Russia and its regions. By providing ethnographic case studies, it is also a useful basis for teaching anthropological methods and concepts, both at graduate and undergraduate level. Rigorous and innovative, it marks an important contribution to the study of Siberia and the Russian North.

Author : Graham H. Roberts
Publisher : Routledge
ISBN 13 : 100018174X
Total Pages : 240 pages
Book Rating : 4.46/5 ( download)

DOWNLOAD NOW!

Download or read book Material Culture in Russia and the USSR written by Graham H. Roberts and published by Routledge. This book was released on 2020-05-28 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Material Culture in Russia and the USSR comprises some of the most cutting-edge scholarship across anthropology, history and material and cultural studies relating to Russia and the Soviet Union, from Peter the Great to Putin.Material culture in Russia and the USSR holds a particularly important role, as the distinction between private and public spheres has at times developed in radically different ways than in many places in the more commonly studied West. With case studies covering alcohol, fashion, cinema, advertising and photography among other topics, this wide-ranging collection offers an unparalleled survey of material culture in Russia and the USSR and addresses core questions such as: what makes Russian and Soviet material culture distinctive; who produces it; what values it portrays; and how it relates to 'high culture' and consumer culture.

Author : Olga Gurova
Publisher : Routledge
ISBN 13 : 1135020302
Total Pages : 200 pages
Book Rating : 4.09/5 ( download)

DOWNLOAD NOW!

Download or read book Fashion and the Consumer Revolution in Contemporary Russia written by Olga Gurova and published by Routledge. This book was released on 2014-10-24 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how clothing consumption has changed in Russia in the past 20 years as capitalism has grown in a postsocialist state, bringing with it a "consumer revolution." It shows how there has been and continues to be a massive change in the fashion retail market and how ideal lifestyles portrayed in glossy magazines and other media have contributed to the consumer revolution, as have shifts in the social structure and everyday life. Overall, the book, which includes the findings of extensive original research, including in-depth interviews with consumers, relates changes in fashion and retail to changing outlooks, identities, and ideologies in Russia more generally. The mentioned changes are also linked to the theoretical concept of fashion formed in postsocialist society.

Author : David D. Laitin
Publisher : Cornell University Press
ISBN 13 : 9780801484957
Total Pages : 436 pages
Book Rating : 4.52/5 ( download)

DOWNLOAD NOW!

Download or read book Identity in Formation written by David D. Laitin and published by Cornell University Press. This book was released on 1998 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Laitin portrays these Russian-speakers as a "beached diaspora" since the populations did not cross international borders; the borders themselves receded. He asks what will become of these populations. Will they learn the languages of the republics in which they live and prepare their children for assimilation? Will they return to a homeland many have never seen? Or will they become loyal citizens of the new republics while maintaining a Russian identity?

Author : Simon Franklin
Publisher : Cambridge University Press
ISBN 13 : 0521839262
Total Pages : 257 pages
Book Rating : 4.66/5 ( download)

DOWNLOAD NOW!

Download or read book National Identity in Russian Culture written by Simon Franklin and published by Cambridge University Press. This book was released on 2004-06-24 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description

Author : Olga Kravets
Publisher : SAGE
ISBN 13 : 1473998778
Total Pages : 766 pages
Book Rating : 4.73/5 ( download)

DOWNLOAD NOW!

Download or read book The SAGE Handbook of Consumer Culture written by Olga Kravets and published by SAGE. This book was released on 2017-06-24 with total page 766 pages. Available in PDF, EPUB and Kindle. Book excerpt: The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: Part 1: Sociology of Consumption Part 2: Geographies of Consumer Culture Part 3: Consumer Culture Studies in Marketing Part 4: Consumer Culture in Media and Cultural Studies Part 5: Material Cultures of Consumption Part 6: The Politics of Consumer Culture