Consumer Cosmopolitanism In The Age Of Globalization

Author : Melvin Prince
Publisher : Business Expert Press
ISBN 13 : 1606493655
Total Pages : 294 pages
Book Rating : 4.56/5 ( download)

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Download or read book Consumer Cosmopolitanism in the Age of Globalization written by Melvin Prince and published by Business Expert Press. This book was released on 2012-10-04 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. But what do we know about them as consumers—their origins, values, media usage, and buyer behavior? This unique book details much about this group, and fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until this book, in fact, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. This book also includes original essays by an all-star cast of contributors, giving you an introduction to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization.

Author : Lee Trepanier
Publisher : University Press of Kentucky
ISBN 13 : 0813140226
Total Pages : 376 pages
Book Rating : 4.23/5 ( download)

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Download or read book Cosmopolitanism in the Age of Globalization written by Lee Trepanier and published by University Press of Kentucky. This book was released on 2011-09-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thanks to advances in international communication and travel, it has never been easier to connect with the rest of the world. As philosophers debate the consequences of globalization, cosmopolitanism promises to create a stronger global community. Cosmopolitanism in the Age of Globalization examines this philosophy from numerous perspectives to offer a comprehensive evaluation of its theory and practice. Bringing together the works of political scientists, philosophers, historians, and economists, the work applies an interdisciplinary approach to the study of cosmopolitanism that illuminates its long and varied history. This diverse framework provides a thoughtful analysis of the claims of cosmopolitanism and introduces many overlooked theorists and ideas. This volume is a timely addition to sociopolitical theory, exploring the philosophical consequences of cosmopolitanism in today's global interactions.

Author : Julie Emontspool
Publisher : Springer
ISBN 13 : 3319641794
Total Pages : 295 pages
Book Rating : 4.99/5 ( download)

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Download or read book Cosmopolitanism, Markets, and Consumption written by Julie Emontspool and published by Springer. This book was released on 2017-12-13 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the complicated question of how markets and consumption create the possibilities for cross-cultural exchanges and the multicultural pleasures of omnivorous consumption, whilst at the same time building new boundaries and distinctions, paving the way for new exploitative relationships, and initiating novel modes of status and capital accumulation. The contributors identify that the divide between the economic and ethical dimensions of globalisation has never seemed in sharper relief. With the workings of global markets at odds with fostering cosmopolitan social change, this collection addresses the question of whether we should assume that market logics and consumptive practices conflict with cosmopolitan agendas. It also explores whether the imperatives of economic globalisation and individual consumption practices are opposed to cosmopolitan prospects for global solidarities. Cosmopolitanism, Markets and Consumption will be of interest to students and scholars across a range of disciplines including in the social sciences, businesses and marketing studies.

Author : Lee Trepanier
Publisher : University Press of Kentucky
ISBN 13 : 0813134188
Total Pages : 378 pages
Book Rating : 4.85/5 ( download)

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Download or read book Cosmopolitanism in the Age of Globalization written by Lee Trepanier and published by University Press of Kentucky. This book was released on 2011-08-30 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thanks to advances in international communication and travel, it has never been easier to connect with the rest of the world. As philosophers debate the consequences of globalization, cosmopolitanism promises to create a stronger global community. Cosmopolitanism in the Age of Globalization examines this philosophy from numerous perspectives to offer a comprehensive evaluation of its theory and practice. Bringing together the works of political scientists, philosophers, historians, and economists, the work applies an interdisciplinary approach to the study of cosmopolitanism that illuminates its long and varied history. This diverse framework provides a thoughtful analysis of the claims of cosmopolitanism and introduces many overlooked theorists and ideas. This volume is a timely addition to sociopolitical theory, exploring the philosophical consequences of cosmopolitanism in today's global interactions.

Author : Pieter de Wilde
Publisher : Cambridge University Press
ISBN 13 : 110865911X
Total Pages : 289 pages
Book Rating : 4.16/5 ( download)

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Download or read book The Struggle Over Borders written by Pieter de Wilde and published by Cambridge University Press. This book was released on 2019-07-04 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Citizens, parties, and movements are increasingly contesting issues connected to globalization, such as whether to welcome immigrants, promote free trade, and support international integration. The resulting political fault line, precipitated by a deepening rift between elites and mass publics, has created space for the rise of populism. Responding to these issues and debates, this book presents a comprehensive and up-to-date analysis of how economic, cultural and political globalization have transformed democratic politics. This study offers a fresh perspective on the rise of populism based on analyses of public and elite opinion and party politics, as well as mass media debates on climate change, human rights, migration, regional integration, and trade in the USA, Germany, Poland, Turkey, and Mexico. Furthermore, it considers similar conflicts taking place within the European Union and the United Nations. Appealing to political scientists, sociologists and international relations scholars, this book is also an accessible introduction to these debates for undergraduate and masters students.

Author : G. Kendall
Publisher : Springer
ISBN 13 : 0230234658
Total Pages : 177 pages
Book Rating : 4.59/5 ( download)

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Download or read book The Sociology of Cosmopolitanism written by G. Kendall and published by Springer. This book was released on 2009-04-28 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dream of a cosmopolitical utopia has been around for thousands of years. Yet the promise of being locally situated while globally connected and mobile has never seemed more possible than today. Through a classical sociological approach, this book analyses the political, technological and cultural systems underlying cosmopolitanism.

Author : Iva Katzarska-Miller
Publisher : Springer Nature
ISBN 13 : 3031046447
Total Pages : 347 pages
Book Rating : 4.45/5 ( download)

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Download or read book Globalized Identities written by Iva Katzarska-Miller and published by Springer Nature. This book was released on 2022-07-20 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the impact of globalization on self and identity from multidisciplinary perspectives. Chapters cover a variety of topics including the impact of cultural inertia on intergroup relations, global consumer identity, radicalization, evolving national identities, young people’s negotiations of different cultural identities, the emergence of all inclusive global identities, and the impact of global citizenship education on global identity. This collection will be of value to scholars and students from across the social sciences.

Author : Papadopoulos, Nicolas
Publisher : Edward Elgar Publishing
ISBN 13 : 1839107375
Total Pages : 392 pages
Book Rating : 4.75/5 ( download)

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Download or read book Marketing Countries, Places, and Place-associated Brands written by Papadopoulos, Nicolas and published by Edward Elgar Publishing. This book was released on 2021-09-14 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.

Author : Ahmad Jamal
Publisher : Routledge
ISBN 13 : 1136164219
Total Pages : 539 pages
Book Rating : 4.17/5 ( download)

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Download or read book The Routledge Companion to Ethnic Marketing written by Ahmad Jamal and published by Routledge. This book was released on 2015-06-19 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.

Author :
Publisher : BRILL
ISBN 13 : 9004438025
Total Pages : 432 pages
Book Rating : 4.26/5 ( download)

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Download or read book Cosmopolitanism in Hard Times written by and published by BRILL. This book was released on 2020-12-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: While each chapter seizes the dialectic of enlightenment and counter-enlightenment at work in the global world, the volume insists on the moral, intellectual, structural, and historical resources that still make cosmopolitanism a real possibility even in these hard times.