Author : Hari Dwi Utami
Publisher : Universitas Brawijaya Press
ISBN 13 : 6024320035
Total Pages : 174 pages
Book Rating : 4.34/5 ( download)
Book Synopsis Consumer Behaviour toward Malang Meatballs and Kediri Tofu by : Hari Dwi Utami
Download or read book Consumer Behaviour toward Malang Meatballs and Kediri Tofu written by Hari Dwi Utami and published by Universitas Brawijaya Press. This book was released on 2016-09-01 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book has offered the consumer behaviour theory with implementation on two local foods of Malang meatballs and Kediri Tofu. It has a good attempt in implementing the theory of consumer behaviour and clarifying the conceptual to be of wider concern to the reader. The book offer the insight consumers perspective approaches to understand what’s their behaviour performed towards local foods among the competitive food industries. This book presented a comprehensive explanation about consumer’s acceptance towards Malang meatballs and Kediri tofu among the huge presence of branded fast foods.