Consumer Behaviour and the Arts

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Author :
Publisher : Routledge
ISBN 13 : 0429553706
Total Pages : 159 pages
Book Rating : 4.07/5 ( download)

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Book Synopsis Consumer Behaviour and the Arts by : François Colbert

Download or read book Consumer Behaviour and the Arts written by François Colbert and published by Routledge. This book was released on 2021-09-30 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector

Contemporary Issues in Marketing and Consumer Behaviour

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Author :
Publisher : Routledge
ISBN 13 : 1136441557
Total Pages : 232 pages
Book Rating : 4.54/5 ( download)

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Book Synopsis Contemporary Issues in Marketing and Consumer Behaviour by : Elizabeth Parsons

Download or read book Contemporary Issues in Marketing and Consumer Behaviour written by Elizabeth Parsons and published by Routledge. This book was released on 2009-06-04 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.

The Semiotics of Consumption

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Author :
Publisher : Walter de Gruyter
ISBN 13 : 3110854732
Total Pages : 381 pages
Book Rating : 4.32/5 ( download)

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Book Synopsis The Semiotics of Consumption by : Morris B. Holbrook

Download or read book The Semiotics of Consumption written by Morris B. Holbrook and published by Walter de Gruyter. This book was released on 2012-01-02 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art (Approaches to Semiotics).

Marketing Culture and the Arts

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Author :
Publisher : Chair in Arts Management
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.01/5 ( download)

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Book Synopsis Marketing Culture and the Arts by : François Colbert

Download or read book Marketing Culture and the Arts written by François Colbert and published by Chair in Arts Management. This book was released on 1994 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Contemporary Marketing and Consumer Behavior

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Author :
Publisher : SAGE
ISBN 13 : 080395753X
Total Pages : 501 pages
Book Rating : 4.34/5 ( download)

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Book Synopsis Contemporary Marketing and Consumer Behavior by : John F. Sherry

Download or read book Contemporary Marketing and Consumer Behavior written by John F. Sherry and published by SAGE. This book was released on 1995-05-02 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.

From Art to Marketing

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Publisher : Springer Nature
ISBN 13 : 303017008X
Total Pages : 155 pages
Book Rating : 4.80/5 ( download)

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Book Synopsis From Art to Marketing by : Marta Massi

Download or read book From Art to Marketing written by Marta Massi and published by Springer Nature. This book was released on 2023-03-09 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.

People and Products

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Author :
Publisher : Routledge
ISBN 13 : 1317607503
Total Pages : 321 pages
Book Rating : 4.02/5 ( download)

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Book Synopsis People and Products by : Allan J. Kimmel

Download or read book People and Products written by Allan J. Kimmel and published by Routledge. This book was released on 2015-03-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as: the attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of; design and form and how they facilitate product usage; technological developments and the ways they have changed how consumers interact with products; product disposal and sustainability; emerging and future trends in consumer behavior and product development and design. This exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design, and brand management.

Visual Consumption

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Author :
Publisher : Routledge
ISBN 13 : 113454247X
Total Pages : 204 pages
Book Rating : 4.75/5 ( download)

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Book Synopsis Visual Consumption by : Jonathan Schroeder

Download or read book Visual Consumption written by Jonathan Schroeder and published by Routledge. This book was released on 2002-09-26 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour.

Art and Business

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Author :
Publisher : Springer Nature
ISBN 13 : 3030517691
Total Pages : 146 pages
Book Rating : 4.94/5 ( download)

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Book Synopsis Art and Business by : Stefania Masè

Download or read book Art and Business written by Stefania Masè and published by Springer Nature. This book was released on 2020-08-29 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.

Arts Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1136428259
Total Pages : 234 pages
Book Rating : 4.58/5 ( download)

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Book Synopsis Arts Marketing by : Finola Kerrigan

Download or read book Arts Marketing written by Finola Kerrigan and published by Routledge. This book was released on 2007-03-30 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.