Construction Of The New Consumer

Author : Gabrielle Esperdy
Publisher : University of Chicago Press
ISBN 13 : 0226218023
Total Pages : 318 pages
Book Rating : 4.21/5 ( download)

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Download or read book Modernizing Main Street written by Gabrielle Esperdy and published by University of Chicago Press. This book was released on 2010-07-15 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: An important part of the New Deal, the Modernization Credit Plan helped transform urban business districts and small-town commercial strips across 1930s America, but it has since been almost completely forgotten. In Modernizing Main Street, Gabrielle Esperdy uncovers the cultural history of the hundreds of thousands of modernized storefronts that resulted from the little-known federal provision that made billions of dollars available to shop owners who wanted to update their facades. Esperdy argues that these updated storefronts served a range of complex purposes, such as stimulating public consumption, extending the New Deal’s influence, reviving a stagnant construction industry, and introducing European modernist design to the everyday landscape. She goes on to show that these diverse roles are inseparable, woven together not only by the crisis of the Depression, but also by the pressures of bourgeoning consumerism. As the decade’s two major cultural forces, Esperdy concludes, consumerism and the Depression transformed the storefront from a seemingly insignificant element of the built environment into a potent site for the physical and rhetorical staging of recovery and progress.

Author : Miglena Sternadori
Publisher : John Wiley & Sons
ISBN 13 : 1119151562
Total Pages : 604 pages
Book Rating : 4.62/5 ( download)

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Download or read book The Handbook of Magazine Studies written by Miglena Sternadori and published by John Wiley & Sons. This book was released on 2020-02-28 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: A scholarly work examining the continuing evolution of the magazine—part of the popular Handbooks in Media and Communication series The Handbook of Magazine Studies is a wide-ranging study of the ways in which the political economy of magazines has dramatically shifted in recent years—and continues to do so at a rapid pace. Essays from emerging and established scholars explore the cultural function of magazine media in light of significant changes in content delivery, format, and audience. This volume integrates academic examination with pragmatic discussion to explore contemporary organizational practices, content, and cultural impact. Offering original research and fresh insights, thirty-six chapters provide a truly global perspective on the conceptual and historical foundations of magazines, their organizational cultures and narrative strategies, and their influences on society, identities, and lifestyle. The text addresses topics such as the role of advocacy in shaping and changing magazine identities, magazines and advertising in the digital age, gender and sexuality in magazines, and global magazine markets. Useful to scholars and educators alike, this book: Discusses media theory, academic research, and real-world organizational dynamics Presents essays from both emerging and established scholars in disciplines such as art, geography, and women’s studies Features in-depth case studies of magazines in international, national, and regional contexts Explores issues surrounding race, ethnicity, activism, and resistance Whether used as a reference, a supplementary text, or as a catalyst to spark new research, The Handbook of Magazine Studies is a valuable resource for students, educators, and scholars in fields of mass media, communication, and journalism.

Author : Elisabeth Croll
Publisher : Routledge
ISBN 13 : 1134220537
Total Pages : 746 pages
Book Rating : 4.33/5 ( download)

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Download or read book China's New Consumers written by Elisabeth Croll and published by Routledge. This book was released on 2006-09-26 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring China's consumer revolution over the past three decades, this book shows a continuing cycle leading to excess supply and disappointing demand, at the centre of which lies exaggerated expectations of China's new consumers. Combining economic trends with the author’s anthropological background, China’s New Consumers details the livelihoods and lifestyles of China's new and evolving social categories who, divided by wealth, location and generation, have both benefited from and been disadvantaged by the past two decades of reform and rapid economic growth. Given that consumption is about so much more than shopping and spending, this book focuses on the perceptions, priorities and concerns of China's new consumers which are an essential part of any contemporary narrative about China's domestic market. Documenting the social consequences of several decades of rapid economic growth and the new interest in 'all-round' social development, China's New Consumers will be of value to students, entrepreneurs and a wide variety of readers who are interested in social trends and concerns in China today.

Author : Christopher Preece
Publisher : Routledge
ISBN 13 : 1136414940
Total Pages : 210 pages
Book Rating : 4.47/5 ( download)

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Download or read book Construction Business Development written by Christopher Preece and published by Routledge. This book was released on 2007-03-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Construction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combines academic research with the broad industrial experience of construction business development professionals and marketing consultants. It uses illustrations and case studies in addressing current and future challenges and opportunities in a highly competitive business environment. This practical book will help construction managers learn how to turn clients into loyal customers.

Author : David Lewis
Publisher : Hachette UK
ISBN 13 : 1857884981
Total Pages : 263 pages
Book Rating : 4.82/5 ( download)

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Download or read book The Soul of the New Consumer written by David Lewis and published by Hachette UK. This book was released on 2011-09-09 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unearths the essence of new consumer behavior, explores the drive for authenticity over commodity and looks at why this is

Author : Francis D. K. Ching
Publisher : John Wiley & Sons
ISBN 13 : 1118044908
Total Pages : 815 pages
Book Rating : 4.02/5 ( download)

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Download or read book Building Construction Illustrated written by Francis D. K. Ching and published by John Wiley & Sons. This book was released on 2011-03-10 with total page 815 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic visual guide to the basics of building construction, now with the most current information For nearly three decades, Building Construction Illustrated has offered an outstanding introduction to the principles of building construction. This new edition of the revered classic remains as relevant as ever-providing the latest information in Francis D.K. Ching's signature style. Its rich and comprehensive approach clearly presents all of the basic concepts underlying building construction and equips readers with useful guidelines for approaching virtually any new materials or techniques they may encounter. Laying out the material and structural choices available, it provides a full under-standing of how these choices affect a building's form and dimensions. Complete with more than 1,000 illustrations, the book moves through each of the key stages of the design process, from site selection to building components, mechanical systems, and finishes. Illustrated throughout with clear and accurate drawings that present the state of the art in construction processes and materials Updated and revised to include the latest knowledge on sustainability, incorporation of building systems, and use of new materials Archetypal drawings offer clear inspiration for designers and drafters Reflects the most current building codes and CSI Master Format numbering scheme With its comprehensive and lucid presentation of everything from foundations and floor systems to finish work, Building Construction Illustrated, Fourth Edition equips students and professionals in all areas of architecture and construction with useful guidelines for approaching virtually any new materials or techniques they may encounter in building planning, design, and construction.

Author : Harry Barnes Gear
Publisher :
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.79/5 ( download)

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Download or read book Electric Central Station Distribution Systems, Their Design and Construction written by Harry Barnes Gear and published by . This book was released on 1911 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 576 pages
Book Rating : 4.84/5 ( download)

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Download or read book Pacific Service Magazine written by and published by . This book was released on 1917 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 1422 pages
Book Rating : 4.87/5 ( download)

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Download or read book New York Review of the Telegraph and Telephone and Electrical Journal written by and published by . This book was released on 1910 with total page 1422 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Barry B. LePatner
Publisher : University of Chicago Press
ISBN 13 : 0226472701
Total Pages : 240 pages
Book Rating : 4.06/5 ( download)

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Download or read book Broken Buildings, Busted Budgets written by Barry B. LePatner and published by University of Chicago Press. This book was released on 2008-09-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across the nation, construction projects large and small—from hospitals to schools to simple home improvements—are spiraling out of control. Delays and cost overruns have come to seem “normal,” even as they drain our wallets and send our blood pressure skyrocketing. In Broken Buildings, Busted Budgets, prominent construction attorney Barry B. LePatner builds a powerful case for change in America’s sole remaining “mom and pop” industry—an industry that consumes $1.23 trillion and wastes at least $120 billion each year. With three decades of experience representing clients that include eminent architects and engineers, as well as corporations, institutions, and developers, LePatner has firsthand knowledge of the bad management, ineffective supervision, and insufficient investment in technology that plagues the risk-averse construction industry. In an engaging and direct style, he here pinpoints the issues that underlie the industry’s woes while providing practical tips for anyone in the business of building, including advice on the precise language owners should use during contract negotiations. Armed with Broken Buildings, Busted Budgets, everyone involved in the purchase or renovation of a building or any structure—from homeowners seeking to remodel to civic developers embarking on large-scale projects—has the information they need to change this antiquated industry, one project at a time. “LePatner describes what is wrong with the current system and suggests ways that architects can help—by retaking their rightful place as master builders.”—Fred A. Bernstein, Architect Magazine “Every now and then, a major construction project is completed on time and on budget. Everyone is amazed. . . . Barry LePatner thinks this exception should become the rule. . . . A swift kick to the construction industry.”—James R. Hagerty, Wall Street Journal