Connect Surfing New Wave Marketing

Author : Hermawan Kartajaya
Publisher : Gramedia Pustaka Utama
ISBN 13 : 6020349411
Total Pages : 320 pages
Book Rating : 4.11/5 ( download)

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Download or read book CONNECT - Surfing New Wave Marketing written by Hermawan Kartajaya and published by Gramedia Pustaka Utama. This book was released on 2013-05-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sebagai sekuel dari buku New Wave Marketing, di dalam buku Connect! ini kami menjabarkan secara komprehensif mengenai "why", "what", dan "how" untuk menjalankan pemasaran New Wave. Dalam buku ini, kami tidak hanya berbicara tentang Connect! secara online, tapi juga offline. Karena penting untuk diklarifikasi bahwa New Wave Marketing, sebuah orde baru di dunia marketing, bukan Internet Marketing, Digital Marketing atau Online Marketing, meskipun Internet yang makin perkasa ini memaksa sebuah Company untuk terus Connect! Online memang bisa menimbulkan excitement dan engagement, tapi offline bisa lebih jauh ke intimacy dan enthusiasm! Dan, kalau keduanya digabung akan menjadi suatu Connection yang bersifat Physical, Intellectual, Emotional, dan Spiritual! Untuk sukses dalam melakukan Connection secara holistik seperti ini, pemasar perlu sadar akan tiga angkatan Connect! Yang pertama adalah mobile connect. Pertanyaan testingnya adalah ""Are you well-connected?"" baik online maupun offline. Tingkat dua adalah Experiential Connect. Pertanyaan yang relevan adalah ""How deep is your Connection?"" Bukan cuma hanya ""Are you well-Connected!" Dan, tingkat paling tinggi dalam Connect adalah Social Connect! Pertanyaan yang tepat sekarang adalah "How strong is the Connectivity?" Well-Connected is the Mobile Connect! Deep-Connection is the Experiential Connect! Strong-Connectivity is the Social Connect! Pemasar yang menunggangi ketiga hal tersebut untuk praktik 12Cs layak disebut sebagai The Connect-Ready New Wave Marketer! Pemasar yang siap menjalankan 12Cs dari New Wave Marketing! Karena itu, judul buku sekuel ini adalah Connect!: Surfing New Wave Marketing. Untuk melakukan surfing di laut pun Anda mesti siap dengan segala macam perlengkapan. Maka dari itu, siapkan diri. Connect! untuk mengurangi New Wave Marketing."

Author :
Publisher : PT Gramedia Pustaka Utama
ISBN 13 : 9789792252613
Total Pages : 324 pages
Book Rating : 4.14/5 ( download)

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Download or read book Connect written by and published by PT Gramedia Pustaka Utama. This book was released on with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Hermawan Kartajaya
Publisher : Gramedia Pustaka Utama
ISBN 13 : 9792242392
Total Pages : 320 pages
Book Rating : 4.93/5 ( download)

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Download or read book NEW WAVE MARKETING written by Hermawan Kartajaya and published by Gramedia Pustaka Utama. This book was released on 2013-01-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook,Blog, Web 2.0, Wikipedia, Social Networking, Mobile Marketing, Experiential Marketing, Offline dan Online Community. Many-to-Many Marketing.Itulah istilah-istilah yang belakangan marak dalam bisnis ataupun marketing khususnya. Lanskap bisnis memang sudah dan sedang berubah dengan cepatnya sehingga memerlukan berbagai pendekatan baru untuk menyikapinya.Konsep-konsep marketing yang ada dalam buku-buku teks saat ini menjadi kurang relevan lagi di tengah gelombang perubahan yang utamanya dipicu oleh perkembangan teknologi internet dengan Web 2.0-nya serta perkembangan mobile technology.Pendekatan marketing yang bersifat vertikal, top-down, dan one-to-many akan digantikan oleh pendekatan yang bersifat horisontal, bottom-up, dan peer-to-peer serta many-to-many. Legacy Marketing akan digantikan oleh New Wave Marketing. Dengan pendekatan ini, pemasar bisa melakukan aktivitas low-budget high-impact marketing.The New Wave Marketing berintikan 12 Cs:1. Communitization2. Confirming3. Clarifying4. Coding5. Co-Creation6. Currency7. Communal Activation8. Conversation9. Commercialization10. Character11. Caring12. Collaboration

Author : Philip Kotler
Publisher : World Scientific
ISBN 13 : 9811221731
Total Pages : 288 pages
Book Rating : 4.36/5 ( download)

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Download or read book Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony written by Philip Kotler and published by World Scientific. This book was released on 2021-02-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.

Author : Leo Suryadinata
Publisher : Institute of Southeast Asian Studies
ISBN 13 : 9814345210
Total Pages : 1611 pages
Book Rating : 4.17/5 ( download)

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Download or read book Southeast Asian Personalities of Chinese Descent written by Leo Suryadinata and published by Institute of Southeast Asian Studies. This book was released on 2012 with total page 1611 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a bold project recording the lives of a particular group of Southeast Asians. Most of the people whose biographies are included here have settled down in the ten countries that constitute the region. Each of them has either self-identified as Chinese or is comfortable to be known as someone of Chinese ancestry. There are also those who were born in China or elsewhere who came here to work and do business, including seeking help from others who have ethnic Chinese connections. With the political and economic conditions of the region in a great state of flux for the past two centuries, it is impossible to find consistency in the naming process. Confucius had stressed that correct names make for the best relationships. In this case, Professor Leo Suryadinata has been pursuing for decades the elusive goal of finding the right name to give to the large numbers of people who have, in one way or another, made their homes in, or made some difference to, Southeast Asia. I believe that, when he and his colleagues selected the biographies to be included here, they have taken a big step towards the rectification of identities for many leading personalities. In so doing, he has done us all a great service." - Professor Wang Gungwu, National University of Singapore

Author : Philip Kotler
Publisher : World Scientific
ISBN 13 : 9813201983
Total Pages : 303 pages
Book Rating : 4.89/5 ( download)

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Download or read book Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers written by Philip Kotler and published by World Scientific. This book was released on 2016-11-24 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital.

Author : Hayden Cox
Publisher : Simon and Schuster
ISBN 13 : 1925310612
Total Pages : 344 pages
Book Rating : 4.10/5 ( download)

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Download or read book New Wave Vision written by Hayden Cox and published by Simon and Schuster. This book was released on 2016-10-01 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'At only 33, Hayden Cox is one of the surf industry's most successful and innovative businessmen. He revolutionised design by creating the Hypto Krypto, an initially weird-looking surfboard that has become the biggest selling model in world surfing history' -- The Australian 'Hayden is like a hip quantum physicist. He buzzes with numbers, degrees, fibre weaves and parabolas' -- Surfing Magazine 'A young Australian inventor who has reshaped surfboard technology for the better' -- GQ Magazine This book is about creating something -- no matter your passion, age or industry. Behind every innovative product there is a creator, a vision and a story. New Wave Vision centres around Hayden Cox's story -- a young person in business who started his brand Haydenshapes at age 15, challenged an industry and, through passion, grit and enterprise, created a global bestselling surfboard brand known for innovative design and collaborations with the world's best. This book is experience driven and shares the realities, the lessons, the highs and the lows. It is not an overnight success story nor is it a how-to. It's a candid first-hand take on nearly two decades of building from ground up, innovation, surviving through challenges and backing yourself -- with insights and real experiences shared by some of the most influential names in the business world, from the co-founder of Google Maps to skater Tony Hawk, the founder Oakley, Aesop, and others.

Author : Yvon Chouinard
Publisher : Penguin
ISBN 13 : 1101201223
Total Pages : 284 pages
Book Rating : 4.20/5 ( download)

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Download or read book Let My People Go Surfing written by Yvon Chouinard and published by Penguin. This book was released on 2006-09-05 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. A newly revised edition of Let My People Go Surfing is available now. From the Trade Paperback edition.

Author : Michael Lovas
Publisher : Lexington House
ISBN 13 : 9780910882507
Total Pages : 40 pages
Book Rating : 4.09/5 ( download)

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Download or read book Wave Marketing written by Michael Lovas and published by Lexington House. This book was released on 2000-11-01 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Lauren L. Hill
Publisher : Die Gestalten Verlag-DGV
ISBN 13 : 9783899559989
Total Pages : 0 pages
Book Rating : 4.83/5 ( download)

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Download or read book She Surf written by Lauren L. Hill and published by Die Gestalten Verlag-DGV. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Join the celebration of the diverse, vibrant, and engaged community of women riding and making waves around the globe. While surfing is usually seen as a male domain, women have long been nurturing their own water stories and claiming their rightful place in the world of this sport. She Surf hails the females, past and present, who are engaged in expanding the art of surfing. Through exclusive interviews and evocative imagery, the book travels from the iconic waves of Hawaii to remote locations in Morocco. Learn about the forgotten stories of Polynesian surfing princesses, pioneering wave riders from the 1960s, and the contemporary movers and shakers shaping the scene. This book is an exciting reflection on what it means to be a female surfer and what it means to be moved to action by the beauty of the sea.