Author : T. B. Cornwell
Publisher : Edward Elgar Publishing
ISBN 13 : 1802208410
Total Pages : 207 pages
Book Rating : 4.12/5 ( download)
Book Synopsis Concise Introduction to Sport Marketing by : T. B. Cornwell
Download or read book Concise Introduction to Sport Marketing written by T. B. Cornwell and published by Edward Elgar Publishing. This book was released on 2023-07-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.