Concept Generation For Design Creativity

Author : Toshiharu Taura
Publisher : Springer Science & Business Media
ISBN 13 : 1447140818
Total Pages : 175 pages
Book Rating : 4.18/5 ( download)

DOWNLOAD NOW!

Download or read book Concept Generation for Design Creativity written by Toshiharu Taura and published by Springer Science & Business Media. This book was released on 2012-07-26 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept generation process seems like an intuitional thought: difficult to capture and perform, although everyone is capable of it. It is not an analytical process but a synthetic process which has yet to be clarified. Furthermore, new research methods for investigating the concept generation process—a very difficult task since the concept generation process is driven by inner feelings deeply etched in the mind—are necessary to establish its theory and methodology. Concept Generation for Design Creativity – A Systematized Theory and Methodology presents the concept generation process both theoretically and methodologically. Theoretically, the concept generation process is discussed by comparing metaphor, abduction, and General Design Theory from the notions of similarities and dissimilarities. Analogy, blending, and integration by thematic relation have been explained methodologically. So far, these theories and methods have been discussed independently, and the relations among them have not been clarified. Two newly developed research methods to investigate the concept generation process are clearly explained: the explanation-based protocol analysis and constructive simulation. By reading Concept Generation for Design Creativity – A Systematized Theory and Methodology, students, researchers and lecturers in design disciplines (including engineering design, industrial design, software design, CHI, design education, and cognitive science ) can obtain a clear picture of the advanced research findings and the outline of the theories and methods for concept generation. Furthermore, readers are expected to achieve the competence to generate new concepts.

Author : Robin Landa
Publisher : John Wiley & Sons
ISBN 13 : 111897106X
Total Pages : 745 pages
Book Rating : 4.62/5 ( download)

DOWNLOAD NOW!

Download or read book Advertising by Design written by Robin Landa and published by John Wiley & Sons. This book was released on 2016-11-08 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands. "With its colorful, current examples, insightful interviews and relevant and thorough content, this book is the winning text for me." (Journal of Advertising Education, Sage Journals - Spring 2017)

Author : Neil Leonard
Publisher : Bloomsbury Publishing
ISBN 13 : 1350034088
Total Pages : 200 pages
Book Rating : 4.82/5 ( download)

DOWNLOAD NOW!

Download or read book Basics Graphic Design 03: Idea Generation written by Neil Leonard and published by Bloomsbury Publishing. This book was released on 2017-07-13 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.

Author : Toshiharu Taura
Publisher : Academic Press
ISBN 13 : 0128042672
Total Pages : 194 pages
Book Rating : 4.70/5 ( download)

DOWNLOAD NOW!

Download or read book Creative Design Engineering written by Toshiharu Taura and published by Academic Press. This book was released on 2016-03-30 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Design Engineering: Introduction to an Interdisciplinary Approach presents the latest information on a field that has traditionally been primarily concerned with how to make things. However, as technology has advanced, and we have no shortage of things, a new challenge for today’s engineers is what to make. In tackling this, our approaches to engineering design have come under the spotlight. This book presents solutions to this topic in different sections that highlight the basic concerns associated with innovation. First, design is considered a kind of universal human act. Second, it is an interdisciplinary approach that brings together perspectives from fields such as cognitive science and science of knowledge is adopted. Third, the scope of the discussion also includes the process of creating an initial idea for a new product (called the pre-design phase), as well as the use of the product in society (the post-design phase). Design engineers and researchers in engineering design will find this a user-friendly route to understanding the importance of creativity to engineering and how to implement new techniques to improve design outcomes. The book has been translated from the original Japanese book titled Sozo Dezain Kogaku [Creative Design Engineering] (published by the University of Tokyo Press 2014). Draws on research in industrial design, art, and cognitive science to present a concept of creativity which breaks free of traditional engineering thinking Deconstructs design as a human activity to increase our understanding, helping us create outstanding engineering projects and systems Includes discussion points to help the reader not only explore the concepts in the book, but also apply them to their own design contexts

Author : Eswaran Subrahmanian
Publisher : Springer
ISBN 13 : 3319911341
Total Pages : 200 pages
Book Rating : 4.42/5 ( download)

DOWNLOAD NOW!

Download or read book Engineering a Better Future written by Eswaran Subrahmanian and published by Springer. This book was released on 2018-11-12 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book examines how the social sciences can be integrated into the praxis of engineering and science, presenting unique perspectives on the interplay between engineering and social science. Motivated by the report by the Commission on Humanities and Social Sciences of the American Association of Arts and Sciences, which emphasizes the importance of social sciences and Humanities in technical fields, the essays and papers collected in this book were presented at the NSF-funded workshop ‘Engineering a Better Future: Interplay between Engineering, Social Sciences and Innovation’, which brought together a singular collection of people, topics and disciplines. The book is split into three parts: A. Meeting at the Middle: Challenges to educating at the boundaries covers experiments in combining engineering education and the social sciences; B. Engineers Shaping Human Affairs: Investigating the interaction between social sciences and engineering, including the cult of innovation, politics of engineering, engineering design and future of societies; and C. Engineering the Engineers: Investigates thinking about design with papers on the art and science of science and engineering practice.

Author : Frédéric Darbellay
Publisher : Springer
ISBN 13 : 9811075247
Total Pages : 201 pages
Book Rating : 4.47/5 ( download)

DOWNLOAD NOW!

Download or read book Creativity, Design Thinking and Interdisciplinarity written by Frédéric Darbellay and published by Springer. This book was released on 2017-12-18 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, at the crossroads of creativity, design and interdisciplinary studies, offers an overview of these major trends in scientific research, society, culture and economics. It brings together different approaches and communities around a common reflection on interdisciplinary creative design thinking. This collective effort provides a unique dialogical and convergent space that deals with the challenges and opportunities met by researchers and practitioners working on design thinking, creativity and inter- and transdisciplinarity, or at the interface between these areas.

Author : John S. Gero
Publisher : Psychology Press
ISBN 13 : 1134771339
Total Pages : 366 pages
Book Rating : 4.32/5 ( download)

DOWNLOAD NOW!

Download or read book Modeling Creativity and Knowledge-Based Creative Design written by John S. Gero and published by Psychology Press. This book was released on 2013-05-13 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last decade research into design processes utilizing ideas and models drawn from artificial intelligence has resulted in a better understanding of design -- particularly routine design -- as a process. Indeed, most of the current research activity directly or indirectly deals only with routine design. Not surprisingly, many practicing designers state that the level of understanding represented by these models is only of mild interest because they fail to embody any ideas about creativity. This volume provides a set of chapters in the areas of modeling creativity and knowledge-based creative design that examines the potential role and form of computer-aided design which supports creativity. It aims to define the state-of-the-art of computational creativity in design as well as to identify research directions. Published at a time when the field of computational creativity in design is still immature, it should influence the directions of growth and assist the field in reaching maturity.

Author : Terry Stone
Publisher : Rockport Publishers
ISBN 13 : 1610580664
Total Pages : 209 pages
Book Rating : 4.63/5 ( download)

DOWNLOAD NOW!

Download or read book Managing the Design Process-Concept Development written by Terry Stone and published by Rockport Publishers. This book was released on 2010-07-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates the point where theory meets practice in the design studio environment. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this book is visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school—it’s learned on the job, making this an invaluable reference for designers.

Author : Robin Landa
Publisher : John Wiley & Sons
ISBN 13 : 0470913002
Total Pages : 81 pages
Book Rating : 4.00/5 ( download)

DOWNLOAD NOW!

Download or read book Advertising by Design written by Robin Landa and published by John Wiley & Sons. This book was released on 2010-12-20 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment. Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising. "While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans." -- Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston "This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising." -- Alan Rado, IADT/Harrington College of Design "The most enlightening textbook on advertising I've ever seen. A must-read for any student of the ad biz." -- Drew Neisser, CEO, Renegade "So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it's still all about doing beautiful work." -- Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon

Author : Isabell Osann
Publisher : John Wiley & Sons
ISBN 13 : 1119679893
Total Pages : 144 pages
Book Rating : 4.99/5 ( download)

DOWNLOAD NOW!

Download or read book The Design Thinking Quick Start Guide written by Isabell Osann and published by John Wiley & Sons. This book was released on 2020-02-11 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brief, beautiful introduction to Design Thinking that inspires business creativity and innovative solutions The Design Thinking Quick Start Guide: A 6-Step Process for Generating and Implementing Creative Solutionsshows you how you and your team can become more creative. This book presents methods you can use to innovate playfully and enjoyably. The Design Thinking Quick Start Guide is full of practical tools and activities, like the 6-3-5 method of brainstorming, to help you and your team get creative. For each of the six steps in the design thinking process, the authors offer two warm-ups that get teams ready to contribute and arrive at innovative solutions. Spur innovation with checklists for brainstorming and implementation Learn how to generate new ideas Lead your team in a proven process for doing creative work Whether you’re new to design thinking or experienced, the clearly outlined steps in this guide will inspire you to create and implement great ideas.