Competitor Targeting

Author : Ian Gordon
Publisher : Etobicoke, Ont. : John Wiley & Sons
ISBN 13 :
Total Pages : 418 pages
Book Rating : 4.91/5 ( download)

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Download or read book Competitor Targeting written by Ian Gordon and published by Etobicoke, Ont. : John Wiley & Sons. This book was released on 2002 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerful weapons for waging and winning the business war Most books on competitive intelligence are full of vague theoretical constructs regarding information gathering and storage. This book, on the other hand, gets right down to the nitty-gritty, with proven techniques for identifying and laying waste to a company's most serious competitors. Readers learn why going on the offensive rather than just gathering information on competitors helps increase market share and shareholder value. And they get loads of practical advice and guidance on identifying the most serious competitors, flushing out competitors' secrets, using technology to advance a competitive initiative, creating strong allies, "harvesting" competitors' employees, staging a successful counter offensive when you've been targeted, and much more. Ian Gordon (Toronto, Canada) is President of Convergence Management Consultants, a leading strategic marketing consulting firm. He is a founding member of the Society of Competitive Intelligence Professionals, President of the Association for the Advancement of Relationship Marketing, and the former head of Ernst & Young's (Toronto) strategic marketing consulting practice.

Author : Forte Consultancy Group
Publisher : Forte Consultancy
ISBN 13 :
Total Pages : 4 pages
Book Rating : 4./5 ( download)

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Download or read book Leveraging Internal Data to Target Competitor Customers written by Forte Consultancy Group and published by Forte Consultancy. This book was released on with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies already own the right data for targeted acquisition from their competitors, yet most aren’t aware of it. Is your company one of them? What you think you don’t know but actually likely do regarding your competitors’ customers represents a huge untapped potential that could create substantial impact to your company’s bottom-line.

Author : Javier O. Delgado
Publisher : Lulu.com
ISBN 13 : 0359663389
Total Pages : 182 pages
Book Rating : 4.85/5 ( download)

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Download or read book Insider Secrets From The World's Most Successful Marketing Experts written by Javier O. Delgado and published by Lulu.com. This book was released on 2019-05-15 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to organize your small to medium business from A to Z. This book takes the reader to a journey of conception to selling your product or service for your business.

Author : Alexander Chernev
Publisher : Cerebellum Press
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4./5 ( download)

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Download or read book Identifying Target Customers written by Alexander Chernev and published by Cerebellum Press. This book was released on with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cornerstone of developing a viable marketing strategy is deciding which customers to target and how to reach these customers in an effective and cost-efficient manner. Failure to identify the right target customers is one of the most common and at the same time most dangerous marketing mistakes. Indeed, it is virtually impossible to develop a meaningful value proposition without clearly identifying customers whose needs the company aims to fulfill with its offering. The concept of targeting and the process of identifying the right target customers are the focus of this note. The discussion of the key targeting concepts is complemented by an in-depth overview of three targeting concepts: occasion-based versus user-based targeting, data-driven targeting, and the long tail phenomenon. This note is an excerpt (Chapter 6) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).

Author : John Holder
Publisher : Lulu.com
ISBN 13 : 1365070743
Total Pages : 142 pages
Book Rating : 4.47/5 ( download)

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Download or read book Stop Wasting Money on Ineffectual Marketing written by John Holder and published by Lulu.com. This book was released on 2016-07-11 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of marketing is to make selling superfluous. That sums up my philosophy, which I promote as Strategic Marketing. And this book will start you on your journey to that goal. Even though I truly believe we are all one or two great marketing ideas away from more sales opportunities than we can fully imagine, I believe the first two chapters are as important as the following eight. The strategies in this book - when strategically implemented with care - are guaranteed to make you more money with less effort. These are strategies that have helped businesses just like yours make hundreds of thousands in additional profits - including your competitors.

Author : Dawn Iacobucci
Publisher : John Wiley & Sons
ISBN 13 : 0471054046
Total Pages : 448 pages
Book Rating : 4.47/5 ( download)

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Download or read book Kellogg on Marketing written by Dawn Iacobucci and published by John Wiley & Sons. This book was released on 2001-06-18 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." —Betsy D. Holden, President and CEO, Kraft Foods "Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." —Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company "The Who's Who write on the what's what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy." —Robert A. Eckert, Chairman and CEO, Mattel, Inc. "This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg-one of the thought leaders in the discipline of marketing." —Mel Bergstein, Chairman and CEO, Diamond Technology Partners "New economy cases make this text appeal to old economy strategists. We shouldn't be suprised with the quality of this work, given its origin in the Kellogg School." —Ronald W. Dollens, President, Guidant Corporation

Author : Aric Rindfleisch
Publisher : Emerald Group Publishing
ISBN 13 : 1787563391
Total Pages : 248 pages
Book Rating : 4.91/5 ( download)

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Download or read book Marketing in a Digital World written by Aric Rindfleisch and published by Emerald Group Publishing. This book was released on 2019-09-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.

Author : United States. Patent and Trademark Office
Publisher :
ISBN 13 :
Total Pages : 2070 pages
Book Rating : 4.80/5 ( download)

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Download or read book Official Gazette of the United States Patent and Trademark Office written by United States. Patent and Trademark Office and published by . This book was released on 1998 with total page 2070 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jeanette M. van Emon
Publisher : CRC Press
ISBN 13 : 1420020692
Total Pages : 536 pages
Book Rating : 4.94/5 ( download)

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Download or read book Immunoassay and Other Bioanalytical Techniques written by Jeanette M. van Emon and published by CRC Press. This book was released on 2016-04-19 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking an interdisciplinary approach that emphasizes the adaptability of immunochemical and related bioanalytical methods to a variety of matrices, Immunoassay and Other Bioanalytical Techniques describes the strength and the versatility of these methods in a wide range of environmental and biological measurement applications. With contribut

Author :
Publisher :
ISBN 13 :
Total Pages : 756 pages
Book Rating : 4.68/5 ( download)

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Download or read book The Code of Federal Regulations of the United States of America written by and published by . This book was released on 1994 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Code of Federal Regulations is the codification of the general and permanent rules published in the Federal Register by the executive departments and agencies of the Federal Government.