Author : Erdener Kaynak
Publisher : Praeger Publishers
ISBN 13 : 9780275912024
Total Pages : 309 pages
Book Rating : 4.27/5 ( download)
Book Synopsis Comparative Marketing Systems by : Erdener Kaynak
Download or read book Comparative Marketing Systems written by Erdener Kaynak and published by Praeger Publishers. This book was released on 1984-03-01 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes and contrasts different marketing systems from an international perspective. Noted experts in the areas of marketing and international business examine, in depth, such topics as consumer behavior, distribution systems, marketing strategies, publilc policy, and special markets.