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Author : Jean J. Boddewyn
Publisher :
ISBN 13 :
Total Pages : 326 pages
Book Rating : 4.48/5 ( download)
Download or read book Comparative Management and Marketing: Text and Readings written by Jean J. Boddewyn and published by . This book was released on 1969 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arndt Sorge
Publisher : Routledge
ISBN 13 : 1317756258
Total Pages : 704 pages
Book Rating : 4.55/5 ( download)
Download or read book Comparative International Management written by Arndt Sorge and published by Routledge. This book was released on 2015-05-08 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of comparisons to explain, analyze and understand social and economic phenomena is recognized as a valuable social science tool. This textbook deals with the differences in management and organization between nations and their effects on multinational enterprises. In comparing management practice across the world, the authors cover themes such as national cultures, diversity and globalization. Students are guided through the key business disciplines, providing a broad introduction to the field and including truly global coverage. With student and instructor friendly resources such as chapter summaries, mini-case scenarios, larger case studies and power-point slides, this book is core reading for students of international business and international management.
Author : Moshe Banai
Publisher : Taylor & Francis
ISBN 13 : 100384619X
Total Pages : 149 pages
Book Rating : 4.92/5 ( download)
Download or read book International Business Research written by Moshe Banai and published by Taylor & Francis. This book was released on 2024-02-01 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on contributions from nine prominent scholars, the book reflects on global aspects of research in work, employment, leadership, management, and business. It follows current trends in global business research and recommends directions for closing the gaps between theory and practice for the benefit of executives in multinational corporations, academics, and international transients. Work and employment remain important and a core part of life, giving not only a sense of purpose, routine and meaning, but also independence and the ability to connect and contribute to the lives of others and society. Leadership styles and management behaviors in earlier multi-country studies did not demonstrate significant associative patterns regarding interpersonal leadership in different countries, and the use of mainstream single-country leadership meta-categories was invalidated. Thus, future studies of leadership should focus on investigating interpersonal leadership across national borders in combination with contemporary trends such as distance leadership, global virtual teams, and intersectionality. As more and more people seek employment across borders, various types of sojourners, specifically millions of low status international workers, with some few exceptions, have largely been ignored by scholars who study international mobility. This failure adds to the research - practice gap between scholars who investigate, and the practitioners who manage, sojourners of all status levels. This book will appeal to scholars in leadership, management, international business, cultural studies and to practicing managers. The chapters in this book were originally published in International Studies of Management & Organization.
Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1136777636
Total Pages : 416 pages
Book Rating : 4.39/5 ( download)
Download or read book International Marketing written by Erdener Kaynak and published by Routledge. This book was released on 2013-02-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.
Author : Erdener Kaynak
Publisher : Psychology Press
ISBN 13 : 0866569510
Total Pages : 410 pages
Book Rating : 4.14/5 ( download)
Download or read book Sociopolitical Aspects of International Marketing written by Erdener Kaynak and published by Psychology Press. This book was released on 1991 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.
Author : Thomas V. Bonoma
Publisher : Simon and Schuster
ISBN 13 : 0029037204
Total Pages : 552 pages
Book Rating : 4.01/5 ( download)
Download or read book Managing Marketing written by Thomas V. Bonoma and published by Simon and Schuster. This book was released on 1984 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Beam
Publisher : Routledge
ISBN 13 : 1351476254
Total Pages : 243 pages
Book Rating : 4.56/5 ( download)
Download or read book The Problem with Survey Research written by George Beam and published by Routledge. This book was released on 2017-09-08 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Problem with Survey Research makes a case against survey research as a primary source of reliable information. George Beam argues that all survey research instruments, all types of asking-including polls, face-to-face interviews, and focus groups-produce unreliable and potentially inaccurate results. Because those who rely on survey research only see answers to questions, it is impossible for them, or anyone else, to evaluate the results. They cannot know if the answers correspond to respondents' actual behaviors (objective phenomena) or to their true beliefs and opinions (subjective phenomena). Reliable information can only be acquired by observation, experimentation, multiple sources of data, formal model building and testing, document analysis, and comparison. In fifteen chapters divided into six parts-Ubiquity of Survey Research, The Problem, Asking Instruments, Asking Settings, Askers, and Proper Methods and Research Designs-The Problem with Survey Research demonstrates how asking instruments, settings in which asking and answering take place, and survey researchers themselves skew results and thereby make answers unreliable. The last two chapters and appendices examine observation, other methods of data collection and research designs that may produce accurate or correct information, and shows how reliance on survey research can be overcome, and must be.
Author : Vern Terpstra
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.54/5 ( download)
Download or read book International Business Course Descriptions written by Vern Terpstra and published by . This book was released on 1970 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vern Terpstra
Publisher :
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4.13/5 ( download)
Download or read book University Education for International Business written by Vern Terpstra and published by . This book was released on 1969 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Report on a survey of management development training programmes and curriculums on multinational enterprise management offered by universitys in the USA - includes the text of the questionnaire used.
Author :
Publisher :
ISBN 13 :
Total Pages : 606 pages
Book Rating : 4.86/5 ( download)
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 1971 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt:
