Communication Consultants In Political Campaigns

Author : Robert V. Friedenberg
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313018766
Total Pages : 238 pages
Book Rating : 4.63/5 ( download)

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Download or read book Communication Consultants in Political Campaigns written by Robert V. Friedenberg and published by Bloomsbury Publishing USA. This book was released on 1997-10-28 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George Washington in 1758, purchased refreshments for potential voters. These traditional approaches to winning votes have in recent years been amplified by consultants who have shown how cable networks, videocassettes, modems, faxes, focus groups, and other means of communication can be put to partisan use. In this book, Robert V. Friedenberg examines all of the communication techniques used in contemporary political campaigning. After providing a history of political consulting, Friedenberg examines the principal communication specialities used in contemporary campaigns. Throughout, political consultants discuss their approaches and evaluate the benefits and shortcomings of these methods. An invaluable text for what is arguably the most rapidly changing field of applied communication, this work is must reading for students and researchers of American politics, applied communication, and contemporary political theory.

Author : Larry Powell
Publisher : Routledge
ISBN 13 : 1351965867
Total Pages : 481 pages
Book Rating : 4.66/5 ( download)

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Download or read book Political Campaign Communication written by Larry Powell and published by Routledge. This book was released on 2017-12-06 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social media in political campaigning, political money, and ethics. Advanced undergraduate and graduate students of political communication can make use of updated chapter-by-chapter discussion questions and online practice quizzes.

Author : Judith S. Trent
Publisher : Rowman & Littlefield
ISBN 13 : 9780742553033
Total Pages : 452 pages
Book Rating : 4.35/5 ( download)

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Download or read book Political Campaign Communication written by Judith S. Trent and published by Rowman & Littlefield. This book was released on 2008 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.

Author : Gary A. Copeland
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313370079
Total Pages : 294 pages
Book Rating : 4.76/5 ( download)

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Download or read book Inside Political Campaigns written by Gary A. Copeland and published by Bloomsbury Publishing USA. This book was released on 1997-04-22 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences. The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.

Author : Joseph S. Tuman
Publisher : SAGE
ISBN 13 : 1412909457
Total Pages : 305 pages
Book Rating : 4.57/5 ( download)

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Download or read book Political Communication in American Campaigns written by Joseph S. Tuman and published by SAGE. This book was released on 2008 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""What makes this book unique is the basic structure: Descriptive or historical chapters, followed by discussions of strategies and tactics of political communication in numerous contexts.""

Author : Adam D. Sheingate
Publisher : Oxford University Press
ISBN 13 : 0190217197
Total Pages : 297 pages
Book Rating : 4.98/5 ( download)

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Download or read book Building a Business of Politics written by Adam D. Sheingate and published by Oxford University Press. This book was released on 2016 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, politics is big business. Most of the 6 billion spent during the 2012 campaign went to highly paid political consultants. In Building a Business of Politics, a lively history of political consulting, Adam Sheingate examines the origins of the industry and its consequences for American democracy.

Author : Dennis W. Johnson
Publisher : Psychology Press
ISBN 13 : 9780415928366
Total Pages : 340 pages
Book Rating : 4.62/5 ( download)

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Download or read book No Place for Amateurs written by Dennis W. Johnson and published by Psychology Press. This book was released on 2001 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an insider's tour through the fast-paced, often sordid world of the professional political campaign.

Author : David D. Perlmutter
Publisher : LSU Press
ISBN 13 : 9780807124819
Total Pages : 366 pages
Book Rating : 4.18/5 ( download)

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Download or read book The Manship School Guide to Political Communication written by David D. Perlmutter and published by LSU Press. This book was released on 1999 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the role and process of media consulting for political campaigns. The pieces included in this guide range from types of political media to targets of political messages. Several authors examine the folk-ways of the profession of political consulting itself.

Author : William L. Benoit
Publisher : Peter Lang
ISBN 13 : 9780820486048
Total Pages : 308 pages
Book Rating : 4.43/5 ( download)

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Download or read book Communication in Political Campaigns written by William L. Benoit and published by Peter Lang. This book was released on 2007 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns.

Author : Gerald Sussman
Publisher : Rowman & Littlefield
ISBN 13 : 9780742526921
Total Pages : 282 pages
Book Rating : 4.25/5 ( download)

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Download or read book Global Electioneering written by Gerald Sussman and published by Rowman & Littlefield. This book was released on 2005 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Electioneering explores American-style political consulting and its spread to countries throughout the world, emphasizing the roles of communication and technology. Gerald Sussman challenges the common belief that American influence abroad is due strictly to the professionalization of politics and asserts that it is instead affected by economics, industry, and the organizational power of new communication technology.