Communication And The Mass Media

Author : Peyton Paxson
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501329960
Total Pages : 336 pages
Book Rating : 4.68/5 ( download)

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Download or read book Mass Communications and Media Studies written by Peyton Paxson and published by Bloomsbury Publishing USA. This book was released on 2018-05-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.

Author :
Publisher :
ISBN 13 :
Total Pages : 33 pages
Book Rating : 4.02/5 ( download)

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Download or read book Mass Media in Society written by and published by . This book was released on 1970 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Richard Campbell
Publisher : Bedford Books
ISBN 13 : 9780312390709
Total Pages : 613 pages
Book Rating : 4.0X/5 ( download)

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Download or read book Media & Culture written by Richard Campbell and published by Bedford Books. This book was released on 2002 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.

Author : Ralph E. Hanson
Publisher : SAGE Publications
ISBN 13 : 150635856X
Total Pages : 1221 pages
Book Rating : 4.67/5 ( download)

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Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2016-10-20 with total page 1221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

Author : John Vivian
Publisher : Pearson Educacion
ISBN 13 : 9780205876457
Total Pages : 504 pages
Book Rating : 4.55/5 ( download)

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Download or read book Media of Mass Communication written by John Vivian and published by Pearson Educacion. This book was released on 2012-02-03 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

Author : Mark Allen Peterson
Publisher : Berghahn Books
ISBN 13 : 9781571812780
Total Pages : 340 pages
Book Rating : 4.84/5 ( download)

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Download or read book Anthropology & Mass Communication written by Mark Allen Peterson and published by Berghahn Books. This book was released on 2005 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, offers models for the ethnographic study of media productio and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, this book examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the re-emerging interest in media by anthropologists. A former Washington D.C. journalist, Mark Allan Peterson is currently Assistant Professor of Anthropology at Miami University, Oxford, Ohio. He has published numerous articles on American, South Asian and Middle Eastern media, and has taught courses on anthropological approaches to media t at he American University in Cairo, the University of Hamburg, and Georgetown University.

Author : Robert S. Fortner
Publisher : John Wiley & Sons
ISBN 13 : 1118770005
Total Pages : 1002 pages
Book Rating : 4.09/5 ( download)

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Download or read book The Handbook of Media and Mass Communication Theory written by Robert S. Fortner and published by John Wiley & Sons. This book was released on 2014-03-10 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes

Author : Dr Benjamin R Bates
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1472401646
Total Pages : 466 pages
Book Rating : 4.49/5 ( download)

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Download or read book Health Communication and Mass Media written by Dr Benjamin R Bates and published by Gower Publishing, Ltd.. This book was released on 2013-07-28 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields.

Author : Wilson P. Dizard
Publisher : Addison Wesley Longman
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.73/5 ( download)

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Download or read book Old Media/new Media written by Wilson P. Dizard and published by Addison Wesley Longman. This book was released on 1997 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the heart of this book is an explication conveyed in overt and subtle tones of media convergence-that condition signifying a united state of media wherein all media forms and instruments come together by virtue of computers and digitization. This second edition is designed to fit the changes into a coherent pattern, detailing the transformation taking place in the media as they adjust to new information-age realities.

Author : Richard R. Cole
Publisher : Rowman & Littlefield
ISBN 13 : 9780842025591
Total Pages : 294 pages
Book Rating : 4.96/5 ( download)

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Download or read book Communication in Latin America written by Richard R. Cole and published by Rowman & Littlefield. This book was released on 1996 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twelve essayswritten exclusively for this publication - examine either an aspect of the mass media in the region or the media in a particular country during a number of stages of its political development.