Communicating Sustainability For The Green Economy

Author : Lynn R Kahle
Publisher : Routledge
ISBN 13 : 1317474015
Total Pages : 488 pages
Book Rating : 4.12/5 ( download)

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Download or read book Communicating Sustainability for the Green Economy written by Lynn R Kahle and published by Routledge. This book was released on 2015-01-28 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.

Author : Lynn R Kahle
Publisher : Routledge
ISBN 13 : 1317474023
Total Pages : 313 pages
Book Rating : 4.29/5 ( download)

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Download or read book Communicating Sustainability for the Green Economy written by Lynn R Kahle and published by Routledge. This book was released on 2015-01-28 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.

Author : Nhamo, Godwell
Publisher : Africa Institute of South Africa
ISBN 13 : 0798305010
Total Pages : 288 pages
Book Rating : 4.13/5 ( download)

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Download or read book Sustainability, Climate Change and the Green Economy written by Nhamo, Godwell and published by Africa Institute of South Africa. This book was released on 2017-02-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by 18 authors, this book on Sustainability, Climate Change and the Green Economy brings together insights at the nexus of the four key concepts embedded in its title. The book is unpacked in six parts. Part 1 is a single chapter that covers the context of the topic. Part 2 looks at the green economy and green jobs, and addresses the challenges of government coordination and socio-economic development, with emphasis on skills and immigration regimes. Part 3 reflects on sustainable development, with a focus on relearning our wants and needs, and provides critical reflection on engineering for sustainable development. Management of natural resources and wetlands makes up Part 4, which teases out issues on timber harvesting, as well as challenges and opportunities in addressing environment-economic development and growth conflicts. A critique of climate change coverage in news media, mainstreaming climate change into wildlife policies, and tourism, are matters covered in Part 5. The last part (Part 6) is another single chapter, which articulates emerging issues from the whole book and presents some policy and take-home messages. Given the growing literature in the field of sustainability, climate change and the green economy, this piece will prove a must-read for policy makers, academics, industry and civil society.

Author : United Nations Environment Programme
Publisher : UNEP/Earthprint
ISBN 13 : 9280725807
Total Pages : 68 pages
Book Rating : 4.03/5 ( download)

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Download or read book Communicating Sustainability written by United Nations Environment Programme and published by UNEP/Earthprint. This book was released on 2005 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This guide shows how the power of communication can be harnessed for achieving the goal of promoting more sustainable lifestyles. It is designed to be read by local and national government authorities, and everyone else who wants to develop and implement public awareness campaigns on these issues."--Publisher website.

Author : Margaret Robertson
Publisher : Routledge
ISBN 13 : 1317332776
Total Pages : 214 pages
Book Rating : 4.70/5 ( download)

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Download or read book Communicating Sustainability written by Margaret Robertson and published by Routledge. This book was released on 2018-07-27 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicating Sustainability is a book of evidence-based strategies for making sustainability vivid, accessible, and comprehensible. To do this, it brings together research from a range of specialties including cognitive psychology, visual perception, communication studies, environmental design, interpretive exhibit design, interpretive signage, wayfinding, storytelling, courtroom litigation, information graphics, and graphic design to illustrate not only what approaches are effective but why they work as they do. The topic of sustainability is vast and complex. It interconnects multiple dimensions of human culture and the biosphere and involves a myriad of systems and processes, many of which are too large, too small, too fast, or too slow to see. Many people find verbal explanations about all of this too abstract or too complicated to understand, and for most people the concepts of sustainability are regarded as quirky, peripheral, and not essential to everyday life. Yet the challenges of sustainability concern the very survival of most species of life on Earth, including the human species. In order for life as we know it to survive and thrive into the future, sustainability must become broadly understood—by everyone, not just activists or specialists. This book offers tools to help make complex systems and nuanced, abstract ideas concrete and comprehensible to the broadest range of people. The goal of communication, and of this book, is to build understanding.

Author : Maurizio Abbati
Publisher : Springer
ISBN 13 : 3319760173
Total Pages : 440 pages
Book Rating : 4.79/5 ( download)

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Download or read book Communicating the Environment to Save the Planet written by Maurizio Abbati and published by Springer. This book was released on 2019-01-30 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, based on authoritative sources and reports, links environmental communication to different fields of competence: environment, sustainability, journalism, mass media, architecture, design, art, green and circular economy, public administration, big event management and legal language. The manual offers a new, scientifically based perspective, and adopts a theoretical-practical approach, providing readers with qualified best practices, case studies and 22 exclusive interviews with professionals. A fluent style of writing leads the readers through specific details, enriching their knowledge without being boring. As such it is an excellent preparatory and interdisciplinary academic tool intended for university students, scholars, professionals, and anyone who would like to know more on the matter.

Author : Jasmin Godemann
Publisher : Springer Science & Business Media
ISBN 13 : 9400716974
Total Pages : 208 pages
Book Rating : 4.71/5 ( download)

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Download or read book Sustainability Communication written by Jasmin Godemann and published by Springer Science & Business Media. This book was released on 2011-06-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern and professional communication is required to realise the goal of sustainability in society. This book develops a theoretical and empirical framework, integrating interdisciplinary perspectives from communications theory, psychology, sociology, educational sciences, systems theory and constructivism. Its aim is to inform the establishment of sustainability communication. Complementing this theoretical framework, the book provides methods and concepts in a range of fields such as corporate practice, education and media. The book addresses the scientific community and students as well as communicators in all categories of sustainability communication.

Author : Franziska Hillmer
Publisher : diplom.de
ISBN 13 : 3954899981
Total Pages : 142 pages
Book Rating : 4.82/5 ( download)

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Download or read book Effective Sustainability Communication for Music Festivals and other Mega-Events written by Franziska Hillmer and published by diplom.de. This book was released on 2016-03-23 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Festivals are an important part of the music event industry, especially for young adults. But compared to the beginnings, their meanings have changed: Attendees want to celebrate without any compromises. However, today mankind is confronted with the greatest sustainability challenges, which are not satisfactorily tackled. Still, with a rising awareness of these issues, companies’ interest in including sustainability issues in their communications strategy has increased. This study attempts to explore how a Sustainability Communication (SC) concept needs to be designed to reach fans of music festivals and influence them towards a more sustainable behaviour. For that purpose, it deals with sustainability management, background information about SC and the attendees’ needs. Moreover, it shows rays of hope for this issue in the festival landscape. Afterwards the results of a survey conducted among festival fans (more than 750 participants), examining their attitude regarding sustainability issues, were assessed. This study aims to equip the reader with a thorough knowledge of the potential of Sustainability Communication within and through festivals, as well as give an insight into how a SC strategy must consider the needs of fans to realize a more sustainable event.

Author : Emmanuel Mogaji
Publisher : Springer Nature
ISBN 13 : 3030825728
Total Pages : 279 pages
Book Rating : 4.20/5 ( download)

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Download or read book Green Marketing in Emerging Economies written by Emmanuel Mogaji and published by Springer Nature. This book was released on 2022-01-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers’ green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation’s green offerings while positioning the organisation as a green brand to influence consumers’ green purchasing behaviours.

Author : Franzisca Weder
Publisher : Springer Nature
ISBN 13 : 365831883X
Total Pages : 592 pages
Book Rating : 4.33/5 ( download)

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Download or read book The Sustainability Communication Reader written by Franzisca Weder and published by Springer Nature. This book was released on 2021-03-12 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Textbook seeks for an innovative approach to Sustainability Communication as transdisciplinary area of research. Following the United Nations Sustainable Development Goals, which are intended to transform the world as it is known, we seek for a multidisciplinary discussion of the role communication plays in realizing these goals. With complementing theoretical approaches and concepts, the book offers various perspectives on communication practices and strategies on an individual, organizational, institutional, as well as public level that contribute, enable (or hinder) sustainable development. Presented case studies show methodological as well as issue specific challenges in sustainability communication. Therefore, the book introduces and promotes innovative methods for this specific area of research.