Commodity Marketing From A Producers Perspective

Author : Donald G. Chafin
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.69/5 ( download)

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Download or read book Commodity Marketing from a Producer's Perspective written by Donald G. Chafin and published by Prentice Hall. This book was released on 2002 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fluctuating commodity prices provide an opportunity to teach marketing principles from an applied perspective. That perspective is the thrust of this book. Though much of the material centers around the commodity futures market, various marketing tools are defined and described, with an explanation given for applying each tool to decision making in the marketplace. Used as a manual, Commodity Marketing can transform producers from sellers to merchandisers. The more commodity producers learn about how markets function, the better will be their marketing decision.

Author : Margit Enke
Publisher : Springer Nature
ISBN 13 : 3030906574
Total Pages : 421 pages
Book Rating : 4.73/5 ( download)

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Download or read book Commodity Marketing written by Margit Enke and published by Springer Nature. This book was released on 2022-04-22 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.

Author : Olan D. Forker
Publisher : Lexington Books
ISBN 13 : 9780029104057
Total Pages : 322 pages
Book Rating : 4.5X/5 ( download)

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Download or read book Commodity Advertising written by Olan D. Forker and published by Lexington Books. This book was released on 1993 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

Author : Wayne D. Purcell
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.65/5 ( download)

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Download or read book Agricultural Marketing written by Wayne D. Purcell and published by . This book was released on 1979 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in perspective; The market system and the operating environment; Prices and price analysis; Commodity futures and hedging; Decision models, techniques, market strategies; Current issues and a look ahead.

Author : Robert E. Branson
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 550 pages
Book Rating : 4.49/5 ( download)

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Download or read book Introduction to Agricultural Marketing written by Robert E. Branson and published by McGraw-Hill Companies. This book was released on 1983 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to agricultural and agribusiness marketing-and its goals; What is marketing?; Identifying marketing objectives; Agricultural marketing; Agricultural market structure; The cost and efficiency of marketing: a public concern; Price discovery in agricultural markets; Price risk and uncertainty; Government marketing services; Direct participation by government in marketing; Producer's marketing alternatives and strategies; Agribusiness marketing; Agricultural marketing and the agribusiness firm; The marketing environment and the agribusiness firm; Developing a marketing strategy; Agribusiness products; Packaging and branding; Managerial pricing of agribusiness products: tools of analysis; Managerial pricing tactics in agribusiness market situations; Promotion of agribusiness products; Agribusiness managers and channels of distribution; Evaluating the agribusiness marketing program; Dynamics of marketin systems; Dynamics and innovations in agricultural marketing systems; International agribusiness marketing; Marketing of agribusiness inputs; Glossary; Index.

Author : James G. Beierlein
Publisher :
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.27/5 ( download)

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Download or read book Agribusiness Marketing written by James G. Beierlein and published by . This book was released on 1991 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: A functional systems approach to agribusiness marketing, which stresses the co-ordination of nine interrelated marketing functions to maximize profits. The book provides a broad overview of marketing knowledge and skills, emphasizing a microeconomic perspective. It examines the impact of technology-induced changes on production practices and provides extensive coverage of food/fibre system operation, marketing performance and marketing management in an agribusiness firm.

Author : Edward Usset
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.77/5 ( download)

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Download or read book Grain Marketing Is Simple (it's Just Not Easy) written by Edward Usset and published by . This book was released on 2023-09-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grain marketing remains a serious topic, but this third edition tackles the issues with even more relevant information and fun, including strategies, tactics and pricing tools. This book was written for grain producers and ag professionals with a serious interest in grain markets and marketing strategies.

Author :
Publisher : CIAT
ISBN 13 :
Total Pages : 117 pages
Book Rating : 4./5 ( download)

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Download or read book Increasing the competitiveness of market chains for smallholder producers : Module 3: Territorial approach to rural-agroenterprise development written by and published by CIAT. This book was released on with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Steven C. Blank
Publisher : M.E. Sharpe
ISBN 13 : 0765631822
Total Pages : pages
Book Rating : 4.24/5 ( download)

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Download or read book The Economics of American Agriculture written by Steven C. Blank and published by M.E. Sharpe. This book was released on 2008-04-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book answers the questions: what is happening to American agriculture, and why? Steven C. Blank uses portfolio theory to analyze both macro- and microeconomic data that paints a clear picture of the trends in agriculture, and explains why these trends are consistent with market evolution and global economic development. He clarifies agriculture's specific role in economic development with a focus on the current and future globalizing commodity markets. The book features empirical research that demonstrates the link between farm-level investment decisions and regional and national economic trends. It shows how the dynamic environment of industrialization and globalization of agriculture is part of a continuing development that is driven by technological innovation. This all points to a future with a very different agricultural production sector and some extremely important policy choices that will face the entire country.

Author : Ojetunji Aboyade
Publisher : Intl Food Policy Res Inst
ISBN 13 : 9780896293045
Total Pages : 68 pages
Book Rating : 4.41/5 ( download)

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Download or read book Administering Food Producer Prices in Africa written by Ojetunji Aboyade and published by Intl Food Policy Res Inst. This book was released on 1985 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction; The incentives system; Some african cases; Toward policy restructuring.