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Author : Henry W. Kinnucan
Publisher : Wiley-Blackwell
ISBN 13 :
Total Pages : 416 pages
Book Rating : 4.11/5 ( download)
Download or read book Commodity Advertising and Promotion written by Henry W. Kinnucan and published by Wiley-Blackwell. This book was released on 1992 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Olan D. Forker
Publisher : Lexington Books
ISBN 13 : 9780029104057
Total Pages : 322 pages
Book Rating : 4.5X/5 ( download)
Download or read book Commodity Advertising written by Olan D. Forker and published by Lexington Books. This book was released on 1993 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author : Robert Edward Frye
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.95/5 ( download)
Download or read book Advertising Procedures and Practices of Agricultural Commodity Promotion Groups written by Robert Edward Frye and published by . This book was released on 1962 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Department of Agriculture
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.44/5 ( download)
Download or read book Marketing Research Report written by United States. Department of Agriculture and published by . This book was released on 1952 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harry Mason Kaiser
Publisher : Peter Lang
ISBN 13 : 9780820472713
Total Pages : 448 pages
Book Rating : 4.19/5 ( download)
Download or read book The Economics of Commodity Promotion Programs written by Harry Mason Kaiser and published by Peter Lang. This book was released on 2005 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mandated agricultural commodity promotion programs - such as «Got Milk» - are highly visible, economically important, and controversial. In recent years, these programs have spent more than $1 billion on generic commodity promotion. They are authorized by producer referenda and funded using mandatory commodity taxes on producers and/or handlers. These programs have been the subject of much dispute and litigation, especially in California, which is home to a large number of them. This book takes a comprehensive look at the economic consequences and the resulting legal implications of commodity promotion programs in California, and distills the key consequences for similar programs on a national scale.
Author : Matthew P. McAllister
Publisher : Routledge
ISBN 13 : 0415888018
Total Pages : 470 pages
Book Rating : 4.11/5 ( download)
Download or read book The Routledge Companion to Advertising and Promotional Culture written by Matthew P. McAllister and published by Routledge. This book was released on 2013 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical perspectives considers the historical roots and their relationship to recent changes in contemporary advertising and promotional practice. Political economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as labor, consumers, interpreters, fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups - such as gender, race, and the child - through industry labor practices, marketing, as well as through representation in advertising texts. Social institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self-image, values, and relationships. The Environment interrogates advertising's relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption's relationship to material waste. -- from back cover.
Author :
Publisher :
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4.03/5 ( download)
Download or read book Proceedings of Workshop-seminar on Market Development and Promotion for Agricultural Products written by and published by . This book was released on 1966 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Aeron Davis
Publisher : Polity
ISBN 13 : 0745639836
Total Pages : 262 pages
Book Rating : 4.33/5 ( download)
Download or read book Promotional Cultures written by Aeron Davis and published by Polity. This book was released on 2013-07-10 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rise and Spread of Advertising, Public Relations, Marketing and Branding.
Author :
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.58/5 ( download)
Download or read book Issues for the 1990's written by and published by . This book was released on 1994 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard B. How
Publisher : Springer Science & Business Media
ISBN 13 : 1461520312
Total Pages : 365 pages
Book Rating : 4.13/5 ( download)
Download or read book Marketing Fresh Fruits and Vegetables written by Richard B. How and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has evolved out of experience gained during 15 years of teaching a course on fruit and vegetable marketing to Cornell University undergrad uates. Initially it was difficult to assemble written material that would intro duce the students to the industry and provide examples to illustrate market ing principles. Apart from a few major studies like the U. S. Department of Agriculture's survey of wholesale markets that came out in 1964 or the re port of the National Commission on Food Marketing published in 1966 there was little research to turn to in the early 1970s. Trade association meetings, trade papers, and personal contacts with members of the industry were the major sources of information. It became necessary to collect infor mation from many different sources to fill the need for a descriptive base. Now there are many good research reports and articles being published on various phases of the industry. There still remains a pressing need, however, to consolidate and interpret this information so that it provides an under standing of the total system and its various parts. Fresh fruit and vegetable marketing is different in many respects from the marketing of other agricultural and nonagricultural products. Hundreds of individual commodities comprise the total group. Each product has its own special requirements for growing and handling, with its own quality attributes, merchandising methods, and standards of consumer acceptance.
