Download Commodity Advertising full books in PDF, epub, and Kindle. Read online Commodity Advertising ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Olan D. Forker
Publisher : Lexington Books
ISBN 13 : 9780029104057
Total Pages : 322 pages
Book Rating : 4.5X/5 ( download)
Download or read book Commodity Advertising written by Olan D. Forker and published by Lexington Books. This book was released on 1993 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author : Wulf D. Hund
Publisher : LIT Verlag Münster
ISBN 13 : 3643904169
Total Pages : 218 pages
Book Rating : 4.64/5 ( download)
Download or read book Colonial Advertising & Commodity Racism written by Wulf D. Hund and published by LIT Verlag Münster. This book was released on 2013 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colonial Advertising & Commodity Racism is the latest volume in LIT Verlag's series Racism Analysis - Series B: Yearbooks. This series explores racial discrimination in all its varying historical, ideological, and cultural patterns. It examines the invention of race and the dimensions of modern racism, and it inquires into racism avant la lettre. Racism Analysis brings together scholars from various disciplines and schools of thought, with the key aim of contributing to the conceptualization of racism and to identify the practices of dehumanization that are intrinsic to it. The contents of Colonial Advertising & Commodity Racism include: Advertising White Supremacy: Capitalism, Colonialism, and Commodity Racism * Come and Join the Freedom-Lovers: Race, Appropriation, and Resistance in Advertising * Buffalo Bill's Wild West: The Racialization of the Cosmopolitan Imagination * Fun Without Vulgarity? Commodity Racism and the Promotion of Blackface Fantasies * From Oecumene to Trademark: The Symbolism of the Moor in the Occident * Bittersweet Temptations: Race and the Advertising of Cocoa * The German Alternative: Nationalism and Racism in Afri-Cola. (Series: Racism Analysis - Series B: Yearbooks - Vol. 4)
Author : Margit Enke
Publisher : Springer Nature
ISBN 13 : 3030906574
Total Pages : 421 pages
Book Rating : 4.73/5 ( download)
Download or read book Commodity Marketing written by Margit Enke and published by Springer Nature. This book was released on 2022-04-22 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Author : Harry Mason Kaiser
Publisher : Peter Lang
ISBN 13 : 9780820472713
Total Pages : 448 pages
Book Rating : 4.19/5 ( download)
Download or read book The Economics of Commodity Promotion Programs written by Harry Mason Kaiser and published by Peter Lang. This book was released on 2005 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mandated agricultural commodity promotion programs - such as «Got Milk» - are highly visible, economically important, and controversial. In recent years, these programs have spent more than $1 billion on generic commodity promotion. They are authorized by producer referenda and funded using mandatory commodity taxes on producers and/or handlers. These programs have been the subject of much dispute and litigation, especially in California, which is home to a large number of them. This book takes a comprehensive look at the economic consequences and the resulting legal implications of commodity promotion programs in California, and distills the key consequences for similar programs on a national scale.
Author : Henry W. Kinnucan
Publisher : Wiley-Blackwell
ISBN 13 :
Total Pages : 416 pages
Book Rating : 4.11/5 ( download)
Download or read book Commodity Advertising and Promotion written by Henry W. Kinnucan and published by Wiley-Blackwell. This book was released on 1992 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas Richards
Publisher : Stanford University Press
ISBN 13 : 9780804719018
Total Pages : 338 pages
Book Rating : 4.12/5 ( download)
Download or read book The Commodity Culture of Victorian England written by Thomas Richards and published by Stanford University Press. This book was released on 1990 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This provocative and theoretically sophisticated book reveals how capitalism produced and sustained a culture of its own in the nineteenth and early twentieth centuries. "Richards provides a valuable account of the interaction between cultural and business development in Victorian England by focusing on the evolution of advertising. Through an examination of five case studies, ranging from how advertisers employed images of the Crystal Palace Exhibition of 1851 to their use of images of women just before WWI, he argues that the British developed a new type of culture in the mid and late-19th century--a new way of thinking and living increasingly based upon the possession of material goods, commodities. Revising the findings of some earlier scholars, Richards shows that 'cultural forms of consumerism . . . came into being well before the consumer economy did.' The 50 well-reproduced advertising images greatly enhance the value of this study." --M. Blackford, "Choice"
Author : Lynn J. Frewer
Publisher : Springer Science & Business Media
ISBN 13 : 3662046016
Total Pages : 467 pages
Book Rating : 4.12/5 ( download)
Download or read book Food, People and Society written by Lynn J. Frewer and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.
Author :
Publisher :
ISBN 13 :
Total Pages : 1000 pages
Book Rating : 4.11/5 ( download)
Download or read book Advertising & Selling written by and published by . This book was released on 1911 with total page 1000 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Zoe Sherman
Publisher : Routledge
ISBN 13 : 131551155X
Total Pages : 265 pages
Book Rating : 4.59/5 ( download)
Download or read book Modern Advertising and the Market for Audience Attention written by Zoe Sherman and published by Routledge. This book was released on 2019-12-05 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences. This highly original and accessible book re-centers the story of the invention of modern advertising on the question of how access to audiences was streamlined and standardized. Drawing from late-nineteenth and early-twentieth-century materials, especially from the advertising industry’s professional journals and the business press, chapters on the development of print media, billboard, and direct mail advertising illustrate the struggles amongst advertisers, intermediaries, audience-sellers, and often-resistant audiences themselves. Over time, the maturing advertising industry transformed the haphazard business of getting advertisements before the eyes of the public into a market in which audience attention could be traded as a commodity. This book applies economic theory with historical narrative to explain market participants’ ongoing quests to expand the reach of the market and to increase the efficiency of attention harvesting operations. It will be of interest to scholars of contemporary American advertising, the history of advertising more generally, and also of economic history and theory.
Author : Catherine Waters
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 9780754655787
Total Pages : 200 pages
Book Rating : 4.84/5 ( download)
Download or read book Commodity Culture in Dickens's Household Words written by Catherine Waters and published by Ashgate Publishing, Ltd.. This book was released on 2008 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 1850 to 1859, Charles Dickens 'conducted' Household Words, a weekly miscellany intended to instruct and entertain predominantly middle-class readers. He filled the journal with articles about various commodities, many of which raise questions about how far society should go in permitting people to buy and sell goods and services.Although studies of Victorian commodity culture have tended to focus on the novel, scholarly interest in Victorian periodicals and material culture has been prompted by recognition of the major role the press played in disseminating knowledge and information about the proliferating world of goods. At the same time, periodicals like Household Words were themselves commodities that relied on their marketability for survival. This book provides a cultural study of the journal's representation of commodities that records the changing relationship between people and things exposed in the contributors' attempts to come to terms with the development of urban commodity culture at mid-century.
