Commercial Communication In The Digital Age

Author : Gabriele Siegert
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110416832
Total Pages : 278 pages
Book Rating : 4.31/5 ( download)

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Download or read book Commercial Communication in the Digital Age written by Gabriele Siegert and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-04-10 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Author : Jennifer H. Waldeck
Publisher : Cengage Learning
ISBN 13 : 9780495807988
Total Pages : 400 pages
Book Rating : 4.82/5 ( download)

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Download or read book Business and Professional Communication in a Digital Age written by Jennifer H. Waldeck and published by Cengage Learning. This book was released on 2012-01-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: BUSINESS AND PROFESSIONAL COMMUNICATION IN A DIGITAL AGE, First Edition, is a comprehensive instructional package designed to build students' business and professional communication competence. The interactive, multimedia nature of this text emphasizes traditional and contemporary topics germane to business and professional contexts. The engaging online modules that accompany this text create an interactive, media-enhanced experience in the classroom, allowing students to develop an in-depth understanding of business and professional communication in the 21st century. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
ISBN 13 : 1800712669
Total Pages : 206 pages
Book Rating : 4.69/5 ( download)

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Download or read book Strategic Corporate Communication in the Digital Age written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2021-02-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.

Author : Roger Desmond
Publisher :
ISBN 13 : 9781524930950
Total Pages : pages
Book Rating : 4.54/5 ( download)

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Download or read book Communication in the Digital Age written by Roger Desmond and published by . This book was released on 2021-07-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jennifer H. Waldeck
Publisher :
ISBN 13 : 9780840030474
Total Pages : 377 pages
Book Rating : 4.79/5 ( download)

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Download or read book Business and Professional Communication in a Digital Age written by Jennifer H. Waldeck and published by . This book was released on 2013 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Terri R. Kurtzberg
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 299 pages
Book Rating : 4.61/5 ( download)

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Download or read book Virtual Teams written by Terri R. Kurtzberg and published by Bloomsbury Publishing USA. This book was released on 2014-03-28 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: To advance in today's workplace requires virtual team skills. Most individuals assume their face-to-face skills will translate, but competency with virtual communication and teamwork requires an entirely new set of skills. This book guides readers down the path to success. Electronic communication is now embedded in our daily experience, as is work involving off-site collaborators. Virtual communication has become an essential job skill that is critical to individual and group success, yet most people just muddle through it without giving it any thought. Drawing on decades of scientific research in the fields of psychology, organizational behavior, and sociology, this book explains how to master the art and science of communicating virtually. The author first analyzes the subtle but significant changes that result when conversations are moved online, providing examples and tips to avoid common pitfalls, then discusses how team behavior and decision making can best be guided in this realm. Readers will fully understand what makes teams "click"—what inspires trust, how to get a team "off on the right foot," and what steps to take in order to make good collaborative decisions—as well as other key topics for virtual teamwork, such as best practices for working in the cross-cultural environment. The book serves as an ideal guide for anyone who participates in or manages a virtual team but is also suitable as a supplemental textbook in a business school course on organizational behavior or business communication.

Author : Natalie Canavor
Publisher : SAGE
ISBN 13 : 1412992508
Total Pages : 321 pages
Book Rating : 4.03/5 ( download)

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Download or read book Business Writing in the Digital Age written by Natalie Canavor and published by SAGE. This book was released on 2012 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Writing in the Digital Age fills an urgent need to equip business and MBA students to write more effectively in a style that works for today′s business world. Using a readable, highly accessible approach and numerous concrete examples, this book frames writing as a strategic tool to accomplish goals. Readers learn a step-by-step system that tells them what to say, and how to say it in every circumstance. At the same time they learn how to improve their technical skills by applying practical techniques rather than grammatical rules. In today′s business world, success depends on writing. Those who write well are better able to win opportunities, establish their reputation, persuade others to their viewpoint and build relationships. They collaborate, manage and lead more effectively. Writing well also equips businesspeople to function in a global marketplace and reach increasingly diverse audiences. This book builds readers′ confidence and capabilities. No matter what their starting point, they absorb a solid foundation that applies to all writing. They also learn the specifics of crafting messages and documents that range from the traditional, like letters and proposals, to media such as email, blogs, web sites, PowerPoint and social networking. This broad coverage makes the material relevant and compelling. Students also develop tools to keep improving on their own, and to handle new communication channels as they emerge. Business Writing in the Digital Age helps teachers stay current with a changing media landscape. They can use it as a complete guide to writing development, drawing on the practice opportunities and group projects supplied, or assign students to work with some--or all the material--on their own.

Author : Peter Hartley
Publisher : Routledge
ISBN 13 : 1136181601
Total Pages : 326 pages
Book Rating : 4.03/5 ( download)

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Download or read book Business Communication written by Peter Hartley and published by Routledge. This book was released on 2015-02-11 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to sustain commercial success. This thoroughly revamped new edition distils the principles of effective communication and applies them to organizations operating in the digital world. Techniques and processes detailed in the book include planning and preparing written communication, effective structures in documents, diverse writing styles, managing face-to-face interactions, using visual aids, delivering presentations, and organising effective meetings. In every case the authors consider the potential of new technology to improve and support communication. With helpful pedagogical features designed to aid international students, this new edition of a popular text will continue to aid business and management students for years to come. Additional content can now be found on the author's website - www.rethinkbuscomm.net

Author : Mary Ellen Guffey
Publisher : Scarborough, Ont. : Nelson Thomson Learning
ISBN 13 : 9780176169299
Total Pages : 567 pages
Book Rating : 4.96/5 ( download)

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Download or read book Business Communication written by Mary Ellen Guffey and published by Scarborough, Ont. : Nelson Thomson Learning. This book was released on 2001 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Erica Dhawan
Publisher : St. Martin's Press
ISBN 13 : 1250246539
Total Pages : 180 pages
Book Rating : 4.30/5 ( download)

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Download or read book Digital Body Language written by Erica Dhawan and published by St. Martin's Press. This book was released on 2021-05-11 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant Wall Street Journal Bestseller The definitive guide to communicating and connecting in a hybrid world. Email replies that show up a week later. Video chats full of “oops sorry no you go” and “can you hear me?!” Ambiguous text-messages. Weird punctuation you can’t make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other? Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible -- or are they? In Digital Body Language, Erica Dhawan, a go-to thought leader on collaboration and a passionate communication junkie, combines cutting edge research with engaging storytelling to decode the new signals and cues that have replaced traditional body language across genders, generations, and culture. In real life, we lean in, uncross our arms, smile, nod and make eye contact to show we listen and care. Online, reading carefully is the new listening. Writing clearly is the new empathy. And a phone or video call is worth a thousand emails. Digital Body Language will turn your daily misunderstandings into a set of collectively understood laws that foster connection, no matter the distance. Dhawan investigates a wide array of exchanges—from large conferences and video meetings to daily emails, texts, IMs, and conference calls—and offers insights and solutions to build trust and clarity to anyone in our ever changing world.