Collaborative Ethnography In Business Environments

Author : Maryann McCabe
Publisher : Taylor & Francis
ISBN 13 : 1315534568
Total Pages : 138 pages
Book Rating : 4.65/5 ( download)

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Download or read book Collaborative Ethnography in Business Environments written by Maryann McCabe and published by Taylor & Francis. This book was released on 2016-11-25 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture; addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders; reveals the essentially dynamic process of collaborative ethnography; shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.

Author : Maryann McCabe
Publisher : Lexington Books
ISBN 13 : 1498544525
Total Pages : 319 pages
Book Rating : 4.28/5 ( download)

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Download or read book Cultural Change from a Business Anthropology Perspective written by Maryann McCabe and published by Lexington Books. This book was released on 2017-11-09 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers keen insight and useful lessons underscoring the value of practice to theory. Conceived by two anthropologists who lead consulting practices, McCabe and Briody selected contributors to explore how cultural change happens in a variety of consumer and organizational contexts. The 12 case studies illustrate the explanatory potential and the problem-solving strengths of assemblage theory, and the role of human agency in provoking cultural change. The case studies are compelling due to connections between the case narratives and graphics, and researcher engagement in the pragmatics of implementation—both of which shape and encourage learning. This volume will be markedly useful to practitioners engaged in research and implementation. It will also appeal to students and faculty in a variety of fields including anthropology, business management, marketing, sociology, cultural studies, and industrial design.

Author : Brigitte Jordan
Publisher : Routledge
ISBN 13 : 1315435438
Total Pages : 288 pages
Book Rating : 4.35/5 ( download)

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Download or read book Advancing Ethnography in Corporate Environments written by Brigitte Jordan and published by Routledge. This book was released on 2016-06-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.

Author : Gary P. Ferraro
Publisher : Taylor & Francis
ISBN 13 : 1000849147
Total Pages : 433 pages
Book Rating : 4.41/5 ( download)

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Download or read book The Cultural Dimension of Global Business written by Gary P. Ferraro and published by Taylor & Francis. This book was released on 2023-07-17 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its ninth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals, teams, and organizations face as they work globally and across cultures. The cross-cultural scenarios presented at the end of each chapter allow students of business, management, and anthropology alike to explore cultural differences while gaining valuable practice in thinking through a variety of complex and thorny cultural issues. The fully updated ninth edition offers: • An expanded focus on international perspectives, and greater insight into China and its emergence as a global economic power • Consideration of team interactions in complex global environments, including virtually, while recognizing that individuals have critical influence on business processes and outcomes • New methodological tools with reflections and exercises to inspire readers to begin thinking and acting globally, offering guidance on identifying salient features of an international business or partnership, adjusting to novel or unexpected circumstances, and capturing the perceptions and behaviors of global businesspeople • New chapters on understanding one’s own organizational culture as a precursor to conducting business globally, additional material to enhance business partnership interactions, and strategies for integrating the global into local operations • Discussion of the wide-ranging disruptions facing people and business around the world and the ways in which the global pandemic affected business processes and practices • Further resources via the Instructor & Student Resource, www.routledge.com/cw/ferraro2, including links, blogs, and videos, an instructor’s resource manual, and a section on relevant cultural sources.

Author : Timothy de Waal Malefyt
Publisher : Routledge
ISBN 13 : 1000052990
Total Pages : 271 pages
Book Rating : 4.92/5 ( download)

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Download or read book Women, Consumption and Paradox written by Timothy de Waal Malefyt and published by Routledge. This book was released on 2020-04-23 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women are the world’s most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women’s lives, bodies, and work. This book examines the contradictions and mismatches between women’s everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting messages. The volume emphasizes paradox as a form of agency and negotiation through which women develop dialogical meanings. The contributions highlight the ways in which women transform inconsistencies and contradictions in advertising and marketing, global consumption practices, and material consumption into positive practices for living. The rich range of ethnographic accounts, drawn from countries including the United States, Brazil, Mexico, Denmark, Japan, and China, provide readers with a valuable perspective on consumer behaviour.

Author : Cieslik, Mark
Publisher : Policy Press
ISBN 13 : 1529206138
Total Pages : 258 pages
Book Rating : 4.35/5 ( download)

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Download or read book Researching Happiness written by Cieslik, Mark and published by Policy Press. This book was released on 2021-05-25 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This original collection draws on the latest empirical research to explore the practical challenges facing happiness researchers today. By uniquely combining the critical approach of sociology with techniques from other disciplines, the contributors illuminate new qualitative and biographical approaches of the study of happiness and well-being.

Author : Teena Clerke
Publisher : Springer Science & Business Media
ISBN 13 : 3319056182
Total Pages : 96 pages
Book Rating : 4.80/5 ( download)

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Download or read book Doing Ethnography in Teams written by Teena Clerke and published by Springer Science & Business Media. This book was released on 2014-04-15 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: This uniquely in-depth book offers a blow-by-blow account of the sometimes problematic dynamics of conducting collaborative fieldwork in ethnography. Tracing the interplay between co-researchers at various points of contact in both professional and personal relations, the analysis draws out the asymmetries which can develop among team members nominally working towards the same ends. It details the often complex dialogues that evolve in an attempt to navigate conflicting interests, such as team members’ resistances to particular methodological ‘recipes’ or research protocols. The authors show that such debates can create an open forum to negotiate new practices. A key element of this publication is that it goes beyond an analysis of more traditional power relations in research teams comprising members at different academic pay grades. As well as drawing attention to gender-related dynamics in research collaborations, the authors use themselves as an exemplar to demonstrate how differences in age, experience, knowledge, professional skills and background can be exploited to generate positive outcomes constituting much more than the apparent sum of their parts. In doing so, the authors reveal the delightful, surprising and yet challenging aspects of research collaboration that are often absent from the qualitative literature.

Author : Luke Eric Lassiter
Publisher : University of Chicago Press
ISBN 13 : 0226467015
Total Pages : 217 pages
Book Rating : 4.16/5 ( download)

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Download or read book The Chicago Guide to Collaborative Ethnography written by Luke Eric Lassiter and published by University of Chicago Press. This book was released on 2008-08-25 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collaboration between ethnographers and subjects has long been a product of the close, intimate relationships that define ethnographic research. But increasingly, collaboration is no longer viewed as merely a consequence of fieldwork; instead collaboration now preconditions and shapes research design as well as its dissemination. As a result, ethnographic subjects are shifting from being informants to being consultants. The emergence of collaborative ethnography highlights this relationship between consultant and ethnographer, moving it to center stage as a calculated part not only of fieldwork but also of the writing process itself. The Chicago Guide to Collaborative Ethnography presents a historical, theoretical, and practice-oriented road map for this shift from incidental collaboration to a more conscious and explicit collaborative strategy. Luke Eric Lassiter charts the history of collaborative ethnography from its earliest implementation to its contemporary emergence in fields such as feminism, humanistic anthropology, and critical ethnography. On this historical and theoretical base, Lassiter outlines concrete steps for achieving a more deliberate and overt collaborative practice throughout the processes of fieldwork and writing. As a participatory action situated in the ethical commitments between ethnographers and consultants and focused on the co-construction of texts, collaborative ethnography, argues Lassiter, is among the most powerful ways to press ethnographic fieldwork and writing into the service of an applied and public scholarship. A comprehensive and highly accessible handbook for ethnographers of all stripes, The Chicago Guide to Collaborative Ethnography will become a fixture in the development of a critical practice of anthropology, invaluable to both undergraduates, graduate students, and faculty alike.

Author : Rita M Denny
Publisher : Routledge
ISBN 13 : 1315427834
Total Pages : 837 pages
Book Rating : 4.36/5 ( download)

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Download or read book Handbook of Anthropology in Business written by Rita M Denny and published by Routledge. This book was released on 2016-06-16 with total page 837 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the authors reveal an evolving mosaic of engagement and innovation, offering a paradigm for understanding anthropology in business for years to come.

Author : Brigitte Jordan
Publisher : Routledge
ISBN 13 : 1315435446
Total Pages : 229 pages
Book Rating : 4.42/5 ( download)

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Download or read book Advancing Ethnography in Corporate Environments written by Brigitte Jordan and published by Routledge. This book was released on 2016-06-16 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.