Coca Colonization And The Cold War

Author : Reinhold Wagnleitner
Publisher : Univ of North Carolina Press
ISBN 13 : 080786613X
Total Pages : 388 pages
Book Rating : 4.39/5 ( download)

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Download or read book Coca-Colonization and the Cold War written by Reinhold Wagnleitner and published by Univ of North Carolina Press. This book was released on 2000-11-09 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War. In Coca-Colonization and the Cold War, he shows that 'Americanization' was the result not only of market forces and consumerism but also of systematic planning on the part of the United States. Wagnleitner traces the intimate relationship between the political and economic reconstruction of a democratic Austria and the parallel process of cultural assimilation. Initially, U.S. cultural programs had been developed to impress Europeans with the achievements of American high culture. However, popular culture was more readily accepted, at least among the young, who were the primary target group of the propaganda campaign. The prevalence of Coca-Cola and rock 'n' roll are just two examples addressed by Wagnleitner. Soon, the cultural hegemony of the United States became visible in nearly all quarters of Austrian life: the press, advertising, comics, literature, education, radio, music, theater, and fashion. Hollywood proved particularly effective in spreading American cultural ideals. For Europeans, says Wagnleitner, the result was a second discovery of America. This book is a translation of the Austrian edition, published in 1991, which won the Ludwig Jedlicka Memorial Prize.

Author : David F. Crew
Publisher : Bloomsbury Publishing PLC
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.80/5 ( download)

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Download or read book Consuming Germany in the Cold War written by David F. Crew and published by Bloomsbury Publishing PLC. This book was released on 2003-09 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: After World War Two most Germans wanted to know which of the two German states would erase the material traces of their wartime suffering most quickly. This work focuses on the two competing consumer societies that developed and the legacy each left.

Author : Daniel Thomas Cook
Publisher : John Wiley & Sons
ISBN 13 : 0470672846
Total Pages : 630 pages
Book Rating : 4.46/5 ( download)

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Download or read book The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies written by Daniel Thomas Cook and published by John Wiley & Sons. This book was released on 2015-03-02 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, and a timeline Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior Available online with interactive cross-referencing links and powerful searching capabilities within the work and across Wiley’s comprehensive online reference collection or as a single volume in print www.consumptionandconsumerstudies.com

Author : Sheila Whiteley
Publisher : Edinburgh University Press
ISBN 13 : 0748631879
Total Pages : 232 pages
Book Rating : 4.72/5 ( download)

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Download or read book Christmas, Ideology and Popular Culture written by Sheila Whiteley and published by Edinburgh University Press. This book was released on 2008-04-26 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we understand Christmas? What does it mean? This book is a lively introduction to the study of popular culture through one central case study. It explores the cultural, social and historical contexts of Christmas in the UK, USA and Australia, covering such topics as fiction, film, television, art, newspapers and magazines, war, popular music and carols. Chapters explore the ways in which the production of meaning is mediated by the social and cultural activities surrounding Christmas (watching Christmas films, television, listening or engaging with popular music and carols), its relationship to a set of basic values (the idealised construct of the family), social relationships (community), and the ways in which ideological discourses are used and mobilised, not least in times of conflict, terrorism and war.

Author : Paul Gootenberg
Publisher : Routledge
ISBN 13 : 0429951736
Total Pages : 231 pages
Book Rating : 4.32/5 ( download)

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Download or read book The Origins of Cocaine written by Paul Gootenberg and published by Routledge. This book was released on 2018-06-18 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1960s, the governments of Colombia, Peru, and Bolivia launched agricultural settlement programs in each country’s vast Amazonian frontier lowlands. Two decades later, these exact same zones had transformed into the centers of the illicit cocaine boom of the Americas. Drawing on concepts from both history and anthropology, The Origins of Cocaine explores how three countries with divergent different mid-century political trajectories ended up with parallel outcomes in illicit frontier economies and cocalero cultures. Bringing together transnational, national, and local analyses, the volume provides an in-depth examination of the deep origins of drug economics in the Americas. As the first substantial study on the shift from agrarian colonization to narcotization, The Origins of Cocaine will appeal to scholars and postgraduate students of Latin American history, anthropology, globalization, development and environmental studies.

Author : Laura A. Belmonte
Publisher : University of Pennsylvania Press
ISBN 13 : 081220123X
Total Pages : 271 pages
Book Rating : 4.39/5 ( download)

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Download or read book Selling the American Way written by Laura A. Belmonte and published by University of Pennsylvania Press. This book was released on 2013-03-01 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1955, the United States Information Agency published a lavishly illustrated booklet called My America. Assembled ostensibly to document "the basic elements of a free dynamic society," the booklet emphasized cultural diversity, political freedom, and social mobility and made no mention of McCarthyism or the Cold War. Though hyperbolic, My America was, as Laura A. Belmonte shows, merely one of hundreds of pamphlets from this era written and distributed in an organized attempt to forge a collective defense of the "American way of life." Selling the American Way examines the context, content, and reception of U.S. propaganda during the early Cold War. Determined to protect democratic capitalism and undercut communism, U.S. information experts defined the national interest not only in geopolitical, economic, and military terms. Through radio shows, films, and publications, they also propagated a carefully constructed cultural narrative of freedom, progress, and abundance as a means of protecting national security. Not simply a one-way look at propaganda as it is produced, the book is a subtle investigation of how U.S. propaganda was received abroad and at home and how criticism of it by Congress and successive presidential administrations contributed to its modification.

Author : Tom Standage
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0802718590
Total Pages : 322 pages
Book Rating : 4.94/5 ( download)

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Download or read book A History of the World in 6 Glasses written by Tom Standage and published by Bloomsbury Publishing USA. This book was released on 2009-05-26 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller * Soon to be a TV series starring Dan Aykroyd “There aren't many books this entertaining that also provide a cogent crash course in ancient, classical and modern history.” -Los Angeles Times Beer, wine, spirits, coffee, tea, and Coca-Cola: In Tom Standage's deft, innovative account of world history, these six beverages turn out to be much more than just ways to quench thirst. They also represent six eras that span the course of civilization-from the adoption of agriculture, to the birth of cities, to the advent of globalization. A History of the World in 6 Glasses tells the story of humanity from the Stone Age to the twenty-first century through each epoch's signature refreshment. As Standage persuasively argues, each drink is in fact a kind of technology, advancing culture and catalyzing the intricate interplay of different societies. After reading this enlightening book, you may never look at your favorite drink in quite the same way again.

Author : Mire Koikari
Publisher : Cambridge University Press
ISBN 13 : 1107079500
Total Pages : 249 pages
Book Rating : 4.02/5 ( download)

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Download or read book Cold War Encounters in US-Occupied Okinawa written by Mire Koikari and published by Cambridge University Press. This book was released on 2015-07-15 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines roles of gender, race and nation in the geopolitics of Cold War East Asia on the Island of Okinawa.

Author : Penny VON ESCHEN
Publisher : Harvard University Press
ISBN 13 : 0674044711
Total Pages : 342 pages
Book Rating : 4.15/5 ( download)

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Download or read book Satchmo Blows Up the World written by Penny VON ESCHEN and published by Harvard University Press. This book was released on 2009-06-30 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the height of the ideological antagonism of the Cold War, the U.S. State Department unleashed an unexpected tool in its battle against Communism: jazz. From 1956 through the late 1970s, America dispatched its finest jazz musicians to the far corners of the earth, from Iraq to India, from the Congo to the Soviet Union, in order to win the hearts and minds of the Third World and to counter perceptions of American racism. Penny Von Eschen escorts us across the globe, backstage and onstage, as Dizzy Gillespie, Louis Armstrong, Duke Ellington, and other jazz luminaries spread their music and their ideas further than the State Department anticipated. Both in concert and after hours, through political statements and romantic liaisons, these musicians broke through the government's official narrative and gave their audiences an unprecedented vision of the black American experience. In the process, new collaborations developed between Americans and the formerly colonized peoples of Africa, Asia, and the Middle East--collaborations that fostered greater racial pride and solidarity. Though intended as a color-blind promotion of democracy, this unique Cold War strategy unintentionally demonstrated the essential role of African Americans in U.S. national culture. Through the tales of these tours, Von Eschen captures the fascinating interplay between the efforts of the State Department and the progressive agendas of the artists themselves, as all struggled to redefine a more inclusive and integrated American nation on the world stage.

Author : Melvyn P. Leffler
Publisher : Cambridge University Press
ISBN 13 : 0521837197
Total Pages : 663 pages
Book Rating : 4.94/5 ( download)

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Download or read book The Cambridge History of the Cold War written by Melvyn P. Leffler and published by Cambridge University Press. This book was released on 2010-03-25 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the origins and early years of the Cold War in the first comprehensive historical reexamination of the period. A team of leading scholars shows how the conflict evolved from the geopolitical, ideological, economic and sociopolitical environments of the two world wars and interwar period.