Co Creation Of High Tech Products In The B2b Domain

Author : Leontin Karl Grafmüller
Publisher : Springer Nature
ISBN 13 : 3658284129
Total Pages : 196 pages
Book Rating : 4.21/5 ( download)

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Download or read book Co-Creation of High-Tech Products in the B2B Domain written by Leontin Karl Grafmüller and published by Springer Nature. This book was released on 2019-11-05 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in innovation processes of a firm to jointly develop new products. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications. The author investigates this topic from different angles and showcases how the challenges involved are faced to enhance both the efficiency and efficacy of the co-creation of high-tech products in the B2B domain.

Author : Leontin Karl Grafmüller
Publisher : Springer Gabler
ISBN 13 : 9783658284114
Total Pages : 196 pages
Book Rating : 4.10/5 ( download)

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Download or read book Co-Creation of High-Tech Products in the B2B Domain written by Leontin Karl Grafmüller and published by Springer Gabler. This book was released on 2019-11-13 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in innovation processes of a firm to jointly develop new products. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications. The author investigates this topic from different angles and showcases how the challenges involved are faced to enhance both the efficiency and efficacy of the co-creation of high-tech products in the B2B domain.

Author : Yoshiki Shimomura
Publisher : Springer Science & Business Media
ISBN 13 : 3642328474
Total Pages : 539 pages
Book Rating : 4.73/5 ( download)

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Download or read book The Philosopher's Stone for Sustainability written by Yoshiki Shimomura and published by Springer Science & Business Media. This book was released on 2012-09-26 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial Product-Service Systems (IPS2), which is defined as “an integrated industrial product and service offering that delivers value in use,” has expanded rapidly over the last decade. IPS2 has allowed us to achieve both high added value and high productivity and has enriched our QOL by improving the performance of products and services. We are now struggling with many awkward issues related to sustainability, but IPS2 is expected to be the “philosopher’s stone” for solving these issues. Following the pattern of conferences held in Cranfield in 2009, Linköping in 2010, and Braunschweig in 2011, the fourth International CIRP Conference on Industrial Product-Service Systems, held on November 8-9, 2012, in Tokyo, will cover various aspects of IPS2. Topics planned for this year’s conference reflect the latest IPS2 information in both the natural sciences and humanities and include case studies from various industries. IPS2 is still a relatively new field, so it is important to keep track of the entire context in order to promote more cross-sectional cooperation between multimodal fields and disciplines. The fourth International CIRP Conference on Industrial Product-Service Systems will serve as a vital platform for such collaborations and the discussion of new scientific ideas.

Author : Christoph W. Künne
Publisher : Springer
ISBN 13 : 3319511246
Total Pages : 224 pages
Book Rating : 4.45/5 ( download)

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Download or read book Online Intermediaries for Co-Creation written by Christoph W. Künne and published by Springer. This book was released on 2017-05-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies. In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions. As such, the work appeals for both its academic scope and practical reach.

Author : Monika Maria Möhring
Publisher : Springer Science & Business
ISBN 13 : 3658057211
Total Pages : 306 pages
Book Rating : 4.13/5 ( download)

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Download or read book Innovation in a High Technology B2B Context written by Monika Maria Möhring and published by Springer Science & Business. This book was released on 2014-04-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.46/5 ( download)

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Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author : Jocelyn Bellemare
Publisher : Springer
ISBN 13 : 3319290584
Total Pages : 469 pages
Book Rating : 4.84/5 ( download)

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Download or read book Managing Complexity written by Jocelyn Bellemare and published by Springer. This book was released on 2016-08-10 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume presents the latest research from the worldwide mass customization, personalization and co-creation (MCPC) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from The MCPC 2015 Conference where the emphasis was placed on “managing complexity.” MCPC is now beginning to emerge in many industries as a profitable business model. But customization and personalization go far beyond the sheer individualization of products and become an extension of current business models and production styles. This book covers topics such as complexity management of knowledge-based systems in manufacturing design and production, sustainable mass customization, choice navigation, and product modeling. The chapters are contributed by a wide range of specialists, offering cutting-edge research, as well as insightful advances in industrial practice in key areas. The MCPC 2015 Conference had a strong focus on real life MCPC applications, and this proceedings volume reflects this. MCPC strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into profit opportunities, hence addressing the current trend of long tail business models. Mass customization means to provide goods and services that best serve individual customers’ personal needs with near mass production efficiency. This book brings together the latest from MCPC thought leaders, entrepreneurs, technology developers, and researchers that use these strategies in practice.

Author : Jocelyn Bellemare
Publisher : Springer
ISBN 13 : 9783319804835
Total Pages : 0 pages
Book Rating : 4.39/5 ( download)

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Download or read book Managing Complexity written by Jocelyn Bellemare and published by Springer. This book was released on 2018-06-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume presents the latest research from the worldwide mass customization, personalization and co-creation (MCPC) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from The MCPC 2015 Conference where the emphasis was placed on “managing complexity.” MCPC is now beginning to emerge in many industries as a profitable business model. But customization and personalization go far beyond the sheer individualization of products and become an extension of current business models and production styles. This book covers topics such as complexity management of knowledge-based systems in manufacturing design and production, sustainable mass customization, choice navigation, and product modeling. The chapters are contributed by a wide range of specialists, offering cutting-edge research, as well as insightful advances in industrial practice in key areas. The MCPC 2015 Conference had a strong focus on real life MCPC applications, and this proceedings volume reflects this. MCPC strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into profit opportunities, hence addressing the current trend of long tail business models. Mass customization means to provide goods and services that best serve individual customers’ personal needs with near mass production efficiency. This book brings together the latest from MCPC thought leaders, entrepreneurs, technology developers, and researchers that use these strategies in practice.

Author : Étienne Garbugli
Publisher : Étienne Garbugli
ISBN 13 : 1778074006
Total Pages : 225 pages
Book Rating : 4.04/5 ( download)

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Download or read book Lean B2B written by Étienne Garbugli and published by Étienne Garbugli. This book was released on 2022-03-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.

Author : Venkat Ramaswamy
Publisher : Stanford University Press
ISBN 13 : 0804790752
Total Pages : 356 pages
Book Rating : 4.58/5 ( download)

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Download or read book The Co-Creation Paradigm written by Venkat Ramaswamy and published by Stanford University Press. This book was released on 2014-04-09 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."