Cim Coursebook 03 04 Strategic Marketing Management

Author : Helen Meek
Publisher : Routledge
ISBN 13 : 1136009930
Total Pages : 303 pages
Book Rating : 4.38/5 ( download)

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Download or read book CIM Coursebook 03/04 Strategic Marketing Management written by Helen Meek and published by Routledge. This book was released on 2012-10-02 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

Author : Helen Meek
Publisher : Routledge
ISBN 13 : 0750659653
Total Pages : 303 pages
Book Rating : 4.59/5 ( download)

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Download or read book Strategic Marketing Management written by Helen Meek and published by Routledge. This book was released on 2003 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Co-written by the CIM Examiner for the Strategic Marketing Management module to guide you through the 2003-2004 syllabus. * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.

Author : Tony Curtis
Publisher : Routledge
ISBN 13 : 1136005536
Total Pages : 286 pages
Book Rating : 4.34/5 ( download)

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Download or read book CIM Coursebook 03/04 Marketing Management in Practice written by Tony Curtis and published by Routledge. This book was released on 2012-09-11 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

Author : Frank Withey
Publisher : Routledge
ISBN 13 : 1136005943
Total Pages : 377 pages
Book Rating : 4.47/5 ( download)

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Download or read book CIM Coursebook 03/04 Marketing Fundamentals written by Frank Withey and published by Routledge. This book was released on 2013-05-13 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

Author : Helen Meek
Publisher : Routledge
ISBN 13 : 1136009949
Total Pages : 302 pages
Book Rating : 4.45/5 ( download)

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Download or read book CIM Coursebook 03/04 Strategic Marketing Management written by Helen Meek and published by Routledge. This book was released on 2012-10-02 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

Author : Ashok Ranchhod
Publisher : Routledge
ISBN 13 : 113642167X
Total Pages : 261 pages
Book Rating : 4.79/5 ( download)

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Download or read book CIM Coursebook 04/05 Strategic Marketing in Practice written by Ashok Ranchhod and published by Routledge. This book was released on 2007-07-11 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the Coursebook * Receive regular tutorials on key topics from Marketing Knowledge * Search the Coursebook online for easy access to definitions and key concepts * Access the glossary for a comprehensive list of marketing terms and their meanings

Author : Chartered Institute of Marketing
Publisher : Twayne Publishers
ISBN 13 : 9780902130883
Total Pages : 334 pages
Book Rating : 4.89/5 ( download)

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Download or read book CIM Companion written by Chartered Institute of Marketing and published by Twayne Publishers. This book was released on 2002-01-01 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Isobel Doole
Publisher : Routledge
ISBN 13 : 113642055X
Total Pages : 319 pages
Book Rating : 4.59/5 ( download)

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Download or read book CIM Coursebook 06/07 Strategic Marketing Decisions written by Isobel Doole and published by Routledge. This book was released on 2007-07-11 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

Author : Ashok Ranchhod
Publisher : Routledge
ISBN 13 : 1136019375
Total Pages : 257 pages
Book Rating : 4.71/5 ( download)

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Download or read book CIM Coursebook 05/06 Strategic Marketing in Practice written by Ashok Ranchhod and published by Routledge. This book was released on 2012-09-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings

Author : Isobel Doole
Publisher : Routledge
ISBN 13 : 1136018417
Total Pages : 254 pages
Book Rating : 4.11/5 ( download)

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Download or read book The Official CIM Coursebook: Strategic Marketing Decisions 2008-2009 written by Isobel Doole and published by Routledge. This book was released on 2012-09-10 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk