Church Advertising Public Relations And Marketing In Twentieth Century America

Author : John C. Hardin
Publisher : Palgrave Macmillan
ISBN 13 : 9783031130434
Total Pages : 0 pages
Book Rating : 4.3X/5 ( download)

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Download or read book Church Advertising, Public Relations and Marketing in Twentieth-Century America written by John C. Hardin and published by Palgrave Macmillan. This book was released on 2023-01-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.

Author : John C. Hardin
Publisher : Springer Nature
ISBN 13 : 3031130448
Total Pages : 395 pages
Book Rating : 4.41/5 ( download)

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Download or read book Church Advertising, Public Relations and Marketing in Twentieth-Century America written by John C. Hardin and published by Springer Nature. This book was released on 2022-12-14 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.

Author : Margot Opdycke Lamme
Publisher : Routledge
ISBN 13 : 1135022607
Total Pages : 213 pages
Book Rating : 4.00/5 ( download)

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Download or read book Public Relations and Religion in American History written by Margot Opdycke Lamme and published by Routledge. This book was released on 2014-02-18 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of The American Journalism Historians Association Book of the Year Award, 2015 This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at Oberlin College, where Finney spent the second half of his life; leaders of the Woman’s Christian Temperance Union and the Anti-Saloon League of America; and twentieth-century public relations pioneer Ivy Ledbetter Lee, whose work reflecting religious and business evangelism has not yet been examined. Observations about American public relations history icon P. T. Barnum, whose life and work touched on many of the themes presented here, also are included as thematic bookends. As such, this study cuts a narrow channel through a wide swath of literature and a broad sweep of historical time, from the mid-eighteenth century to the first decades of the twentieth century, to examine the deeper and deliberate strategies for effecting change, for persuading a community of adherents or opponents, or even a single soul to embrace that which an advocate intentionally presented in a particular way for a specific outcome—prescriptions, as it turned out, not only for religious conversion but also for public relations initiatives.

Author : Stanley Irving Stuber
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.18/5 ( download)

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Download or read book Public Relations Manual for Churches written by Stanley Irving Stuber and published by . This book was released on 1951 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Herbert Heebner Smith
Publisher :
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.YQ/5 ( download)

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Download or read book Publicity and Progress written by Herbert Heebner Smith and published by . This book was released on 1915 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Francis H. Case
Publisher : Palala Press
ISBN 13 : 9781378945124
Total Pages : 196 pages
Book Rating : 4.23/5 ( download)

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Download or read book Handbook of Church Advertising written by Francis H. Case and published by Palala Press. This book was released on 2018-03-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Author :
Publisher :
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.55/5 ( download)

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Download or read book Church Advertising written by and published by . This book was released on 1917 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Christian Fichthorne Reisner
Publisher : Palala Press
ISBN 13 : 9781378877517
Total Pages : 434 pages
Book Rating : 4.19/5 ( download)

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Download or read book Church Publicity; The Modern Way to Compel Them to Come in written by Christian Fichthorne Reisner and published by Palala Press. This book was released on 2018-03 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Author : Bunnie Jackson-Ransom
Publisher : Xulon Press
ISBN 13 : 9781498403344
Total Pages : 220 pages
Book Rating : 4.44/5 ( download)

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Download or read book Getting the Word Out: How to Market Your Ministry written by Bunnie Jackson-Ransom and published by Xulon Press. This book was released on 2014-06-30 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing people to Christ is the underlying purpose of this book. This is why we constantly search for techniques and ideas to win souls for the Lord. Let us look to the Bible; Romans 10:14 gives the following guidance. How, then, can they call on the one they have not believed in? And how can they believe in the one of whom they have not heard? And how can they hear without someone preaching to them? (NIV) This book was written for the primary purpose of assisting those small-to-moderate size churches "get the word out" telling the story about the good works they are doing within their congregations and their communities to bring people closer to God. I choose the tools of marketing and public relations - my chosen profession - and applied the principles of evangelism. I believe this to be my personal ministry. If your church budget will not accommodate a staff member dedicated to the tasks of marketing and public relations, this book will show the Public Relations Committee Chairperson how to handle just about every marketing task needed. If your church has assigned the task of marketing and/or public relations to an associate minister who has no hands-on experience in this field, this book is the answer. If you are a seasoned public relations or media specialist working within your church, this book will provide you with a strategy for directing your skills to work with a church and its ministries. Of course, it does not hurt the pastor to learn more about how marketing and public relations tools and tactics can assist in the growth of the church and simultaneously help people to create a relationship with God. Ambassador Michael Battle, U. S. Representative to the African Union, Addis Ababa, Ethiopia; former President of The Interdenominational Theological Center (Atlanta, GA) Ms. Jackson-Ransom is to be commended for developing this exceptional public relations and marketing resource for the Church. Her years of success, representing clients and managing the reputations and activities of individuals and organizations in the public and private sector, have produced a savvy handbook that appropriates that same professional media and marketing know-how to pastors and lay leaders. Clear and concise, the instruction should empower readers to better understand the requisite approach, timing and professional response that today's competitiveness requires to effectively represent ministry through media. It is truly "First Class!" Reverend Dr. William A. Flippin, Senior Pastor, Greater Piney Grove Baptist Church (DeKalb Co, GA) - This book is a must read for every pastor and church leader. The whole idea of "marketing our church and ministry" is relatively new in our culture. Bunnie Jackson-Ransom has this matter of fact style when she speaks and writes. Her advice and experience are sound. The world is changing at a rapid pace. Yet, the church continues to lag behind with outdated methods that will not reach future generations. Her passion is evident when she spoke to our church staff and leaders. Her work and guidance with our public relations team, church trustees, and ministry staff has already yielded positive results. Not only read this book, but allow Bunnie to speak personally and coach your team on these principles. We are proud she came our way.

Author : Christian Fichthorne 1872-1940 Reisner
Publisher : Wentworth Press
ISBN 13 : 9781361083581
Total Pages : 444 pages
Book Rating : 4.81/5 ( download)

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Download or read book CHURCH PUBLICITY THE MODERN WA written by Christian Fichthorne 1872-1940 Reisner and published by Wentworth Press. This book was released on 2016-08-25 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.