Download Chinese Perceptions Of Western Branded Denim Jeans full books in PDF, epub, and Kindle. Read online Chinese Perceptions Of Western Branded Denim Jeans ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Juanjuan Wu
Publisher :
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.1N/5 ( download)
Download or read book Chinese Perceptions of Western-branded Denim Jeans written by Juanjuan Wu and published by . This book was released on 2005 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John M. T. Balmer
Publisher : Springer
ISBN 13 : 1352000113
Total Pages : 354 pages
Book Rating : 4.15/5 ( download)
Download or read book Advances in Chinese Brand Management written by John M. T. Balmer and published by Springer. This book was released on 2016-11-14 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
Author : Emerald Group Publishing Limited
Publisher : Emerald Group Publishing
ISBN 13 : 1785608622
Total Pages : 224 pages
Book Rating : 4.29/5 ( download)
Download or read book New Perspectives in Luxury Branding written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-10-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands
Author : Daniel Miller
Publisher : Berg
ISBN 13 : 1847886310
Total Pages : 212 pages
Book Rating : 4.16/5 ( download)
Download or read book Global Denim written by Daniel Miller and published by Berg. This book was released on 2011-01-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: On any given day nearly half of the world's population is wearing blue jeans: this is a fascinating study of the causes, nature and consequences of the rise of global denim.
Author : Subramanian Senthilkannan Muthu
Publisher : Springer
ISBN 13 : 9811021465
Total Pages : 125 pages
Book Rating : 4.66/5 ( download)
Download or read book Textiles and Clothing Sustainability written by Subramanian Senthilkannan Muthu and published by Springer. This book was released on 2016-08-06 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses in detail the concepts of recycling and upcycling and their implications for the textiles and fashion sector. In addition to the theoretical concepts, the book also presents various options for recycling and upcycling in textiles and fashion. Although recycling is a much-developed and widely used concept, upcycling is also gaining popularity in the sector.
Author : Norsaadah Zakaria
Publisher : Woodhead Publishing
ISBN 13 : 0081026056
Total Pages : 444 pages
Book Rating : 4.52/5 ( download)
Download or read book Anthropometry, Apparel Sizing and Design written by Norsaadah Zakaria and published by Woodhead Publishing. This book was released on 2019-10-05 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropometry, Apparel Sizing and Design, Second Edition, reviews techniques in anthropometry, sizing system developments, and their applications to clothing design. The book addresses the need for the improved characterization of population size, weights and the shapes of consumers. This new edition presents the very latest advances, and is expanded to include in-depth coverage of sizing and fit for specific groups and applications. Sections cover the development of sizing systems, classification and body types, the use of anthropometric data, body measurement devices and techniques, including 3D scanners for the full body and for particular body parts, 4D scanning technology and motion analysis. Additional sections cover testing and the evaluation of fit and anthropometric sizing systems for particular functions, thus reflecting the increasing need for apparel to meet specific needs, such as in swimwear, protective clothing, mobility, intimate apparel, footwear and compression garments. This book will be an essential reference source for apparel designers, manufacturers, retailers and merchandisers. Its detailed information and data will also be of great interest to researchers and postgraduate students across clothing technology, product design, fashion and textiles. Reviews methods and techniques in anthropometry, sizing system development, and applications in clothing design Enables users to understand and utilize detailed anthropometric data Covers sizing and fit for particular uses, including protective clothing, compression garments, intimate apparel and footwear
Author : Norzuwana Sumarjan
Publisher : CRC Press
ISBN 13 : 1138001511
Total Pages : 638 pages
Book Rating : 4.10/5 ( download)
Download or read book Hospitality and Tourism written by Norzuwana Sumarjan and published by CRC Press. This book was released on 2013-11-18 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2–3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below: - Hospitality and tourism management - Hospitality and tourism marketing - Current trends in hospitality & tourism - Technology, advancement and innovation in hospitality and tourism - Green hospitality and tourism - Food service and food safety - Relevant areas in hospitality and tourism Hospitality and Tourism - Synergizing creativity and innovation in research will be useful to postgraduate students, academia and professionals involved in the area of hospitality and tourism.
Author : Tatiana Antipova
Publisher : Springer Nature
ISBN 13 : 3030857999
Total Pages : 496 pages
Book Rating : 4.98/5 ( download)
Download or read book Comprehensible Science written by Tatiana Antipova and published by Springer Nature. This book was released on 2021-08-27 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers selected papers that were submitted to the 2021 International Conference on Comprehensible Science (ICCS 2021) that aims to make available the discussion and the publication of papers on all aspects of single and multi-disciplinary research on conference topics. ICCS 2021 held on June 18–19, 2021. An important characteristic feature of conference is the short publication time and worldwide distribution. Written by respected researchers, the book covers a range of innovative topics related to: artificial intelligence research; big data and data mining; blockchain and cryptocurrency; business, finance and accounting and statistics; cyber security systems; ecology systems; educational technologies; engineering and technology; innovative economics; media technologies; medicine, public health and rehabilitation; nutrition and diet researches; physical and material sciences; and smart cities and contracts. This book may be used for private and professional non-commercial research and classroom use (e.g., sharing the contribution by mail or in hard copy form with research colleagues for their professional non-commercial research and classroom use); for use in presentations or handouts for any level students, researchers, etc.; and for the further development of authors’ scientific career (e.g., by citing and attaching contributions to job or grant application).
Author :
Publisher :
ISBN 13 :
Total Pages : 794 pages
Book Rating : 4.69/5 ( download)
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2005 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kelly Tian
Publisher : Routledge
ISBN 13 : 1136889353
Total Pages : 176 pages
Book Rating : 4.56/5 ( download)
Download or read book Consumer-Citizens of China written by Kelly Tian and published by Routledge. This book was released on 2010-11-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot’s paradox" and answers scholars’ questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks.
