Chinese Local New Luxury Brands In A Digitally Empowered Era

Author : Hongbo Lai
Publisher :
ISBN 13 : 9789811621468
Total Pages : 0 pages
Book Rating : 4.62/5 ( download)

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Download or read book Chinese Local New Luxury Brands in a Digitally Empowered Era written by Hongbo Lai and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.

Author : Hongbo Lai
Publisher : Springer Nature
ISBN 13 : 9811621454
Total Pages : 153 pages
Book Rating : 4.51/5 ( download)

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Download or read book Chinese Local New Luxury Brands in a Digitally Empowered Era written by Hongbo Lai and published by Springer Nature. This book was released on 2021-05-20 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.

Author : Pierre Xiao Lu
Publisher : John Wiley & Sons
ISBN 13 : 1118179218
Total Pages : 203 pages
Book Rating : 4.15/5 ( download)

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Download or read book Elite China written by Pierre Xiao Lu and published by John Wiley & Sons. This book was released on 2011-12-27 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

Author : Glyn Atwal
Publisher : Springer
ISBN 13 : 1137547154
Total Pages : 256 pages
Book Rating : 4.56/5 ( download)

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Download or read book Luxury Brands in China and India written by Glyn Atwal and published by Springer. This book was released on 2017-06-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.

Author : Michel Chevalier
Publisher : John Wiley & Sons
ISBN 13 : 1118181549
Total Pages : 273 pages
Book Rating : 4.46/5 ( download)

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Download or read book Luxury China written by Michel Chevalier and published by John Wiley & Sons. This book was released on 2011-09-02 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.

Author : Michel Chevalier
Publisher : John Wiley & Sons
ISBN 13 : 1119542332
Total Pages : 390 pages
Book Rating : 4.39/5 ( download)

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Download or read book Luxury Retail and Digital Management written by Michel Chevalier and published by John Wiley & Sons. This book was released on 2020-03-24 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop a winning customer experience in the digital world Luxury consumers are changing – they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA? Luxury Retail and Digital Management, 2nd Edition sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalisation and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing. • Defines all the tools that are necessary to manage luxury stores including analysis of location and design concept • Explores the selection, training and motivation of the staff • Covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retail Written by luxury retail experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail and Digital Management, 2nd Edition provides deep insight into the main challenges that luxury brands are facing in this digital age.

Author : Elise Ran Wang
Publisher : CreateSpace
ISBN 13 : 9781497312586
Total Pages : 180 pages
Book Rating : 4.82/5 ( download)

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Download or read book China One, the Love of Luxe written by Elise Ran Wang and published by CreateSpace. This book was released on 2014-05-15 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: China One, the Love of LuxeBy Elise Ran WangAs luxury brand executives, marketers, analysts or strategists, it is very important to understand the Chinese luxury market and the Chinese luxury consumers who are driving the demand for luxury goods and leading the future direction of the luxury market. This book will provide a unique perspective through an in-depth examination of the Chinese luxury market, especially a specific group of young luxury consumers who are called the “China One,” as they are the first generation born under China's “One-Child Policy” at the beginning of China's new open-economic-environment. In "China One, the Love of Luxe" , you will learn:• The overview of global luxury market, Chinese luxury market and the consumers• The historical background of the China Ones• China Ones' value system and preference toward luxury shopping• Primary research insights towards China Ones' luxury shopping behaviors • Frameworks and strategies targeting in on the China Ones• Original segmentation development towards China One luxury consumers• Practical recommendations and future directionsCombining with an increasing usage of social media, high involvement of technology as well as a maturing value system and related behaviors toward luxury shopping, China Ones will be the most important consumer group of all the luxury brands to study in the short and the long-term future. The battlefield of luxury goods is no longer defined with geographic locations. Internet e-commerce, the trend of luxury shopping while traveling, dependent connections between areas, brands, and groups of people have taken the war into a new dimension. The competition among luxury brands has become the war of winning the heart of their consumers. In the war of leading the Chinese luxury market, winning the China Ones' hearts will ensure the victory on the battlefield at present as well as in the immediate future.

Author : Young Won Park
Publisher : Springer Nature
ISBN 13 : 9811926271
Total Pages : 264 pages
Book Rating : 4.73/5 ( download)

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Download or read book Ambidextrous Global Strategy in the Era of Digital Transformation written by Young Won Park and published by Springer Nature. This book was released on 2022-11-22 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with the importance of ambidexterity in innovation activities and global strategies. Ambidextrous global strategy (AGS) is crucial for global firms in the turbulent twenty-first century. Here, AGS is defined as simultaneous achievements of global integration and local adaptation, or responsiveness, through utilization of a firm’s core facilities and organizational capabilities. To illustrate the specific implementation mechanism, a framework of AGS with global market strategy and organizational capability is shown for the purpose of analysis. There is also a focus on effective ambidextrous business strategies for the digital transformation era. Distinctive features of the book include, first, a framework of ambidextrous innovation and AGS. Second, there are analyses of examples of many industries to implement ambidexterity strategies, including Korean shipbuilding firms, Korean and Japanese steel firms, LCD panel flat-glass manufacturers, Japan’s trucking industry, agricultural corporations, and other Japanese manufacturing firms. Finally, the book focuses on effective ambidextrous business strategies for the digital transformation era with the integration of open and closed innovation. The book presents specific business strategies for survival in the digital transformation era and then suggests an architectural analysis using artificial intelligence (AI) for the realization of AGS. The target readership is made up of academics, students, and practitioners in the areas of global management, organizational theory, and strategic management. Especially for those readers, the book clarifies the critical practices and business strategies of innovative global firms in the era of digital transformation.

Author : Anna Cabigiosu
Publisher : Springer Nature
ISBN 13 : 3030488101
Total Pages : 252 pages
Book Rating : 4.09/5 ( download)

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Download or read book Digitalization in the Luxury Fashion Industry written by Anna Cabigiosu and published by Springer Nature. This book was released on 2020-07-13 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry.

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.46/5 ( download)

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Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.