Chinese Innovation And Branding Leaps

Author : Serdar S Durmusoglu
Publisher : World Scientific
ISBN 13 : 9811249644
Total Pages : 208 pages
Book Rating : 4.48/5 ( download)

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Download or read book Chinese Innovation And Branding Leaps written by Serdar S Durmusoglu and published by World Scientific. This book was released on 2022-03-24 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.

Author : Michael Keane
Publisher : Routledge
ISBN 13 : 1134117841
Total Pages : 359 pages
Book Rating : 4.40/5 ( download)

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Download or read book Created in China written by Michael Keane and published by Routledge. This book was released on 2007-10-30 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines China’s creative economy—and how television, animation, advertising, design, publishing and digital games are reshaping traditional understanding of culture. Since the 1950s China has endeavoured to catch-up with advanced Western economies. ‘Made in China’ is one approach to global competitiveness. But a focus on manufacturing and productivity is impeding innovation. China imports creativity and worries about its ‘cultural exports deficit’. In the cultural sector Chinese audiences are attracted to Korean, Taiwanese, and Japanese culture, as well as Hollywood cinema. This book provides a fresh look looks at China’s move up the global value chain. It argues that while government and (most) citizens would prefer to associate with the nationalistic, but unrealized ‘created in China’ brand, widespread structural reforms are necessary to release creative potential. Innovation policy in China has recently acknowledged these problems. It considers how new ways of managing cultural assets can renovate largely non-competitive Chinese cultural industries. Together with a history of cultural commerce in China, the book details developments in new creative industries and provides the international context for creative cluster policy in Beijing and Shanghai.

Author : Howard Pong-yuen Lam
Publisher : World Scientific
ISBN 13 : 9811277567
Total Pages : 297 pages
Book Rating : 4.66/5 ( download)

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Download or read book Marketing Research With R And Python written by Howard Pong-yuen Lam and published by World Scientific. This book was released on 2023-09-28 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal computer for free. Instructors and students do not have to go to a computer room in a university to use SPSS or SAS anymore. Instead, students can run R or Python on their personal computers.For any company, growth comes either from organic growth of existing products, or from launching successful new products. Due to competition in the marketplace, each company's marketer must determine whether or not it is time to develop and launch a new product:This book covers important frameworks and concepts of marketing research for developing a new product.

Author : Y. Zhang
Publisher : Springer
ISBN 13 : 1137335068
Total Pages : 253 pages
Book Rating : 4.67/5 ( download)

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Download or read book The Source of Innovation in China written by Y. Zhang and published by Springer. This book was released on 2015-05-14 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the most popular understanding of Chinese comparative advantage is their low labour cost, The Source of Innovation in China argues the fundamental source for Chinese economic growth is its innovation. Based on case studies and surveys collected from 600 firms, this book describes competitive advantages of successful Chinese enterprises.

Author : Taco C.R. van Someren
Publisher : Springer Science & Business Media
ISBN 13 : 3642362370
Total Pages : 266 pages
Book Rating : 4.78/5 ( download)

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Download or read book Innovative China written by Taco C.R. van Someren and published by Springer Science & Business Media. This book was released on 2014-07-08 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is trying to turn its labor, capital and resources intensive, lower added-value and export dependent growth into a sustainable innovative economy. This is changing the world’s power balance and has sparked a race between East and West in knowledge-based, high added-value economic innovation. Inspired by their extensive experience in doing business with China, the authors show how the US, the EU and China have reached a crossroad where ten battle fields decide about their future earning capacity and prosperity. Whether China will be a threat or an opportunity depends on the main players in government, public and private organizations rethinking their innovation policies and paths of business development. This books offers a new view on innovation which can be applied by corporate leaders and policy makers to get ready for the future. ​

Author : George S. Yip
Publisher : MIT Press
ISBN 13 : 0262534754
Total Pages : 303 pages
Book Rating : 4.58/5 ( download)

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Download or read book China's Next Strategic Advantage written by George S. Yip and published by MIT Press. This book was released on 2017-09-15 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book for everyone who does business with China or in China. The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future. Experts George Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets. And all Western businesses should prepare for disruption from their new competitors. Yip and McKern provide case studies of successful firms, outline ten ways in which the managerial and innovative capabilities of these firms differ from those of Western firms, and describe how multinationals doing business in China can become part of the Chinese ecosystem of new knowledge and technology. Yip and McKern argue that these innovation capabilities will be the basis for creating world-class products and services to meet the challenges of a new era of global competition.

Author : Martin J. Liu
Publisher : Springer Nature
ISBN 13 : 9811393184
Total Pages : 154 pages
Book Rating : 4.81/5 ( download)

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Download or read book China Branding written by Martin J. Liu and published by Springer Nature. This book was released on 2019-09-14 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in Zhejiang. The first chapter focuses on the place branding strategy employed by the Zhejiang Provincial Government in launching the “ZhejiangMade” brand to improve the perception of products made by Zhejiang manufacturing firms and promote them in the domestic and international markets. In the following nine chapters, the editors bring together case studies from nine leading enterprises in Zhejiang, including Baoxiniao, Shuanghuan, Feida, ROBAM, Xinhai, Yinlun, Weixing, Deli and Fotile, providing an analysis of their branding process.

Author : Zuohao Hu
Publisher : Routledge
ISBN 13 : 1317205928
Total Pages : 336 pages
Book Rating : 4.20/5 ( download)

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Download or read book Research Frontiers on the International Marketing Strategies of Chinese Brands written by Zuohao Hu and published by Routledge. This book was released on 2016-08-05 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.

Author : Georges Haour
Publisher : Bloomsbury Publishing
ISBN 13 : 1472925149
Total Pages : 256 pages
Book Rating : 4.45/5 ( download)

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Download or read book Created in China written by Georges Haour and published by Bloomsbury Publishing. This book was released on 2016-01-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Undisputedly, China has become the world's manufacturing powerhouse, accounting for around half of all personal computers, digital cameras and kitchen appliances. However, the country is fast transitioning from low-cost manufacturing to a higher-value, innovation-led economy, a critical transformation that is at the heart of this new title. Companies are the essential engines of the wealth-creation process, particularly in the areas of internet and mobile telecommunications, and firms such as Tencent and Xiaomi are showing clear potential to become major players. Demonstrating strong commitment to the country's relentless progress in the realm of innovation, the Chinese government has encouraged the development of a business environment in which firms can experiment, operate and thrive. Created in China provides an examination of the critical human factors at play, as well as re-assessing some of the metrics traditionally used to describe and measure China's capacity for innovation. As Chinese firms begin to transform the country into a truly global innovator, the emerging patterns of future innovation are identified and reviewed. New and dynamic practices are arising that are recognisably Chinese, yet at the same time capable of competing on the world stage. Following the successes of firms such as Huawei, Haier and Lenovo, a growing number of technology-focused firms are now turning their attention towards markets outside of China – a development that will not only benefit the country but will provide exciting opportunities for businesses throughout the world.

Author : Maureen McKelvey
Publisher : Edward Elgar Publishing
ISBN 13 : 1786434482
Total Pages : 256 pages
Book Rating : 4.87/5 ( download)

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Download or read book Innovative Capabilities and the Globalization of Chinese Firms written by Maureen McKelvey and published by Edward Elgar Publishing. This book was released on 2020-12-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains how Chinese firms are increasingly developing innovative capabilities and engaging in globalization. It focuses on knowledge-intensive and innovative entrepreneurial firms and multinationals, which already are – or are striving to become – world-leaders in their technologies and markets, and which do so by their use of advanced knowledge for innovation as well as their ability to act globally. The book advances related debates in entrepreneurship, innovation management, economic geography and international business.