Childrens Television Advertising

Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 1135626308
Total Pages : 346 pages
Book Rating : 4.03/5 ( download)

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Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

Author : Brian M. Young
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.35/5 ( download)

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Download or read book Television Advertising and Children written by Brian M. Young and published by Oxford University Press, USA. This book was released on 1990 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study which examines the question of whether children understand television advertising and the effects of advertising on children. Young has jointly published with R. Calam "Children, Television Viewing and Family Beliefs: An Empirical Study".

Author : Thomas E. Barry
Publisher :
ISBN 13 :
Total Pages : 102 pages
Book Rating : 4.30/5 ( download)

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Download or read book Children's Television Advertising written by Thomas E. Barry and published by . This book was released on 1977 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : M. Carole Macklin
Publisher : SAGE Publications
ISBN 13 : 1452262179
Total Pages : 337 pages
Book Rating : 4.78/5 ( download)

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Download or read book Advertising to Children written by M. Carole Macklin and published by SAGE Publications. This book was released on 1999-07-16 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist about both the effectiveness of marketing to children as well as the impact this advertising has on the children themselves. Current debates over smoking and alcohol consumption highlight this issue from all perspectives: marketers, parents, and policymakers. Advertising to Children presents cutting-edge research designed to stimulate and inform this debate. Well-known authors contribute their perspectives, with chapters organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront of societal and public-policy thinking. Editors M. Carole Macklin and Les Carlson have lead research in this field and lend their expertise. More than just a litany of hot topics, this book provides a wide-angle lens on the field, with insights from advertising, marketing, communication, and psychology.

Author :
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.19/5 ( download)

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Download or read book Research on the Effects of Television Advertising on Children written by and published by . This book was released on 1977 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.7M/5 ( download)

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Download or read book Research on the effects of television advertising on children written by and published by . This book was released on 1977 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Richard Adler
Publisher : Great Source Education Group
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.98/5 ( download)

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Download or read book The Effects of Television Advertising on Children written by Richard Adler and published by Great Source Education Group. This book was released on 1980 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Francis Earle Barcus
Publisher : Greenwood
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.57/5 ( download)

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Download or read book Children's Television written by Francis Earle Barcus and published by Greenwood. This book was released on 1977 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Richard P. Adler
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.14/5 ( download)

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Download or read book The Effects of Television Advertising on Children written by Richard P. Adler and published by . This book was released on 1980 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : United States. Federal Trade Commission
Publisher :
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.5E/5 ( download)

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Download or read book FTC Staff Report on Television Advertising to Children written by United States. Federal Trade Commission and published by . This book was released on 1978 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: