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Author : Emily Therneau
Publisher :
ISBN 13 : 9780615555195
Total Pages : pages
Book Rating : 4.95/5 ( download)
Download or read book Chief Revenue Officer! written by Emily Therneau and published by . This book was released on 2011-10-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Executive management (C-level) description of the Chief Revenue Office role in business to business market models.
Author : Mike Geller
Publisher :
ISBN 13 : 9781544517810
Total Pages : 262 pages
Book Rating : 4.15/5 ( download)
Download or read book CMO to CRO written by Mike Geller and published by . This book was released on 2021-05-04 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: As your company's chief marketing officer, you're responsible for your organization's growth and reputation-but you don't have enough control. Your organization works in departmental silos, functional leaders pushing their own solutions and feeling satisfied with functional KPIs. But the kind of exponential growth that creates unstoppable momentum requires your customer-facing departments to fight for the customer instead of their own departmental wins. You're not the only one who notices-but you are the only one in the perfect position to do something about it. Discover how to reach your potential and stand out as more than a marketing professional. In CMO to CRO, industry experts Brandi Starr, Mike Geller, and Rolly Keenan show you how to bring revenue to the forefront and make every team's number one objective a seamless customer experience. You'll learn how to create consistency by reorganizing your business, following the customer, prioritizing revenue, and using CX technology to succeed where your competition fails.This book presents a revolutionary approach to not only unite the silos but position you as an innovative leader and finally uncover what CX is really about: revenue growth.
Author : Robert G. Cross
Publisher : Crown Currency
ISBN 13 : 0307788989
Total Pages : 289 pages
Book Rating : 4.86/5 ( download)
Download or read book Revenue Management written by Robert G. Cross and published by Crown Currency. This book was released on 2011-04-27 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth. Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.
Author : United States. Internal Revenue Service
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.0C/5 ( download)
Download or read book The Revenue Officer written by United States. Internal Revenue Service and published by . This book was released on 1969 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Roberge
Publisher : John Wiley & Sons
ISBN 13 : 1119047072
Total Pages : 227 pages
Book Rating : 4.70/5 ( download)
Download or read book The Sales Acceleration Formula written by Mark Roberge and published by John Wiley & Sons. This book was released on 2015-02-24 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements: Hire the same successful salesperson every time — The Sales Hiring Formula Train every salesperson in the same manner — The Sales Training Formula Hold salespeople accountable to the same sales process — The Sales Management Formula Provide salespeople with the same quality and quantity of leads every month — The Demand Generation Formula Leverage technology to enable better buying for customers and faster selling for salespeople Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can't major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless. The Sales Acceleration Formula completely alters this paradigm. In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable. A formula does exist.
Author : Ron Karr
Publisher : Amplify Publishing
ISBN 13 : 9781645436287
Total Pages : 216 pages
Book Rating : 4.84/5 ( download)
Download or read book The Velocity Mindset® written by Ron Karr and published by Amplify Publishing. This book was released on 2021-05-11 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Lead, Sell, or Get Out of the Way comes a game-changing guide to help aspiring leaders transform their mindsets, increase performance, and become irreplaceable. Everyone knows what qualities define a good leader, but how many of us know what steps to take to become that great leader? The secret formula is what sales and leadership coach Ron Karr calls the Velocity Mindset(R) a perfect balance of speed and direction, both of which must remain in alignment for personal and professional success. Utilizing anecdotes and Karr's thirty-plus years of experience, The Velocity Mindset (R) demonstrates how taking time to PAUSE and visualize a desired outcome can propel you forward with purpose and beyond personal obstacles, positively influencing those around you. Whether you are in the entry-level stage of a career, a seasoned manager, or just looking to make a personal change, The Velocity Mindset (R) provides you with the tools you need to: - Leverage the psychology of influence, - Successfully engage the skills and passion of employees, teams, and customers, - Remove barriers, - Position products and services more powerfully, and - Achieve bigger results. Compelling and full of cross-industry wisdom, The Velocity Mindset (R) offers innovative and practical strategies to differentiate yourself from the competition, increase your profits, and get to the next level of success, faster.
Author : Jeanne Bliss
Publisher : John Wiley & Sons
ISBN 13 : 1119047609
Total Pages : 295 pages
Book Rating : 4.05/5 ( download)
Download or read book Chief Customer Officer 2.0 written by Jeanne Bliss and published by John Wiley & Sons. This book was released on 2015-06-15 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve. Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the Customer Leadership Executive (such as Chief Customer Officer, Vice President of Customer Experience, etc.) this book follows the five-competency model she uses to coach the C-Suite and Chief Customer Officers. 1. Manage and Honor Customers as Assets 2. Align Around Experience 3. Build a Customer Listening Path 4. Proactive Experience Reliability and Innovation 5. One Company Accountability, Leadership & Decision Making Chief Customer Officer 2.0 will get you into action quickly with a united leadership team, and will shift your business intent to earning the right to growth by improving customers’ lives. Jeanne Bliss fearlessly shares her tools and leadership ‘recipe cards’ for leading and enabling your business transformation. And she provides practical guidance on how embed the five competencies into how your company develops products, goes to market, enables and rewards people, and conducts annual planning. Including over forty accounts of actions by Customer Leadership Executives around the world, this is the book you have been waiting for that tells it like it is and gives you the framework to build your customer-driven growth engine. Jeanne Bliss pioneered the Customer Leadership Executive position, holding the role for twenty years at Lands’ End, Allstate, Coldwell Banker, Mazda and Microsoft Corporations. Since 2002 she has led CustomerBliss, a preeminent customer experience transformation company where she helps companies achieve customer-driven growth. She is a worldwide keynote speaker, and sought frequently by major media for her point of view. Jeanne is the co-founder of the Customer Experience Professionals Association, established to advance the worldwide discipline of customer experience and customer experience practitioners. She is also the best-selling author of Chief Customer Officer: Getting Past Lip Service to Passionate Action (2006), and I Love You More than My Dog: Five Decisions to Drive Extreme Customer Loyalty in Good Times and Bad (2011).
Author : Stewart Friedman
Publisher : Harvard Business Review Press
ISBN 13 : 1625274424
Total Pages : 272 pages
Book Rating : 4.27/5 ( download)
Download or read book Total Leadership written by Stewart Friedman and published by Harvard Business Review Press. This book was released on 2014-08-19 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: National Bestseller “Students talk about Stewart D. Friedman, a management professor at the Wharton School, with a mixture of earnest admiration, gratitude and rock star adoration.” —New York Times In this national bestseller, Stew Friedman gives you the tools you need to achieve “four-way wins”—improved performance in all domains of life: work, home, community, and self. Friedman, celebrated professor and founding director of the Wharton School’s Leadership Program and its Work/Life Integration Project, explains how three simple yet potent principles—be real, be whole, and be innovative—can help you, no matter what your age or what you do for work, become a better leader and have a richer life. In this engaging adaptation of his hands-on Wharton course, he offers step-by-step instruction to help you create positive, sustainable change in your world. This proven, programmatic method teaches you how to produce stronger results at work, find clearer purpose, feel less stressed, strengthen connections with the people who matter most to you, contribute further to important causes, and gain greater support for your vision of your future. If you’re ready to learn to lead in all parts of your life—this is the book for you. For a full array of Total Leadership tips and tools, visit totalleadership.org. Also look for Stew Friedman’s book, Leading the Life You Want, which builds on Total Leadership by profiling well-known leaders—from Bruce Springsteen to Michelle Obama—who exemplify its principles and demonstrate how success in your work is accomplished not at the expense of the rest of your life, but as the result of meaningful attachments to all its parts.
Author : Matt Blumberg
Publisher : John Wiley & Sons
ISBN 13 : 1119772575
Total Pages : 649 pages
Book Rating : 4.76/5 ( download)
Download or read book Startup CXO written by Matt Blumberg and published by John Wiley & Sons. This book was released on 2021-06-09 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the greatest challenges for startup teams is scaling because usually there's not a blueprint to follow, people are learning their function as they go, and everyone is wearing multiple hats. There can be lots of trial and error, lots of missteps, and lots of valuable time and money squandered as companies scale. Matt Blumberg and his team understand the scaling challenges—they've been there, and it took them nearly 20 years to scale and achieve a successful exit. Along the way they learned what worked and what didn’t work, and they share their lessons learned in Startup CXO. Unlike other business books, Startup CXO is designed to help each functional leader understand how their function scales, what to anticipate as they scale, and what things to avoid. Beyond providing function-specific advice, tools, and tactics, Startup CXO is a resource for each team member to learn about the other functions, understand other functional challenges, and get greater clarity on how to collaborate effectively with the other functional leads. CEOs, Board members, and investors have a book they can consult to pinpoint areas of weakness and learn how to turn those into strengths. Startup CXO has in-depth chapters covering the nine most common functions in startups: finance, people, marketing, sales, customers, business development, product, operations, and privacy. Each functional section has a "CEO to CEO Advice" summary from Blumberg on what great looks like for that CXO, signs your CXO isn't scaling, and how to engage with your CXO. Startup CXO also has a section on the future of executive work, fractional and interim roles. Written by leading practitioners in the newly emergent fractional executive world, each function is covered with useful tips on how to be a successful fractional executive as well as what to look for and how to manage fractional executives. Startup CXO is an amazing resource for CEOs but also for functional leaders and professionals at any stage of their career." —Scott Dorsey, Managing Partner, High Alpha
Author : Andrew Binns
Publisher : John Wiley & Sons
ISBN 13 : 1119838339
Total Pages : 256 pages
Book Rating : 4.33/5 ( download)
Download or read book Corporate Explorer written by Andrew Binns and published by John Wiley & Sons. This book was released on 2022-01-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Explorers Transform Disruption Into Opportunity With This Proven Framework Innovation used to be seen as a game best left to entrepreneurs, but now a new breed of corporate managers is flipping this logic on its head. These Corporate Explorers have the insight, resilience, and discipline to overcome the obstacles and build new ventures from inside even the largest organizations. Corporate Explorers are part entrepreneurs, using innovation disciplines to jump start cutting-edge ideas, and part change leaders, capable of creating support for investment. They see that corporations already own the ideas, resources, and—critically—the talent to build new ventures. Companies like Amazon, Microsoft, Bosch, LexisNexis, and Analog Devices enable managers to put these assets to use and gain an upper hand over startups that threaten to disrupt them. Corporate Explorer is a guidebook to the practices that enable these managers to go from idea into action. It demonstrates how success is not only possible but may offer entrenched companies better odds than venture-capital backed startups. This actionable and proven framework explains how managers can become successful corporate innovators; it includes tools to: Learn how to apply innovation practices with greater discipline Turn great ideas into a full-time job as an innovation leader Experiment with and scale original business models Transform innovation programs into a thriving source of new business Attract, retain, and motivate entrepreneurial talent Energize employees by creating a realistic way to innovate These lessons come from the trailblazers of corporate innovation—Andrew Binns (Change Logic), Charles O'Reilly (Stanford Graduate School of Business), and Michael Tushman (Harvard Business School)—who have decades of experience helping entrepreneurial-minded executives activate employees to become Corporate Explorers. Entrepreneurs take notice—it's time for Corporate Explorers to set the pace and chart the course for disruption.
