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Author : Ehsan Zarei
Publisher : Lulu.com
ISBN 13 : 1291727140
Total Pages : 174 pages
Book Rating : 4.42/5 ( download)
Download or read book Charity Marketing Ideas written by Ehsan Zarei and published by Lulu.com. This book was released on with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fran Hyde
Publisher : Routledge
ISBN 13 : 1000514196
Total Pages : 191 pages
Book Rating : 4.93/5 ( download)
Download or read book Charity Marketing written by Fran Hyde and published by Routledge. This book was released on 2021-12-19 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector. The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research. Charity Marketing provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, marketing practitioners and researchers studying and working in charities, public and nonprofit management, and marketing.
Author : Peter Maple
Publisher :
ISBN 13 : 9781903991381
Total Pages : 168 pages
Book Rating : 4.82/5 ( download)
Download or read book Marketing Strategy for Effective Fundraising written by Peter Maple and published by . This book was released on 2003 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at practitioners and students in the area of charity management and public relations, this title explores various topics including the relationship between charities and marketing, marketing strategy, the charity as a brand, marketing communications, and reaching the right audience.
Author : Joe Waters
Publisher : John Wiley & Sons
ISBN 13 : 1118011309
Total Pages : 336 pages
Book Rating : 4.00/5 ( download)
Download or read book Cause Marketing For Dummies written by Joe Waters and published by John Wiley & Sons. This book was released on 2011-08-09 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.
Author : Ian Bruce
Publisher : Icsa Publishing
ISBN 13 : 9781860722967
Total Pages : 340 pages
Book Rating : 4.62/5 ( download)
Download or read book Charity Marketing written by Ian Bruce and published by Icsa Publishing. This book was released on 2005 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last ten years, the need to use and understand a marketing approach has become ever more crucial to every organisation in the not-for-profit sector - and is an aspect of charity management which is still increasing in importance. This book, written by Ian Bruce, examines this topic.
Author : Jocelyne Daw
Publisher : John Wiley & Sons
ISBN 13 : 0471927805
Total Pages : 314 pages
Book Rating : 4.08/5 ( download)
Download or read book Cause Marketing for Nonprofits written by Jocelyne Daw and published by John Wiley & Sons. This book was released on 2006-06-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.
Author : Dan Pallotta
Publisher : UPNE
ISBN 13 : 1584659556
Total Pages : 338 pages
Book Rating : 4.56/5 ( download)
Download or read book Uncharitable written by Dan Pallotta and published by UPNE. This book was released on 2010 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A courageous call to free charity from its ideological and economic constraints
Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
ISBN 13 : 0470539658
Total Pages : 260 pages
Book Rating : 4.51/5 ( download)
Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2010-06-08 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
Author : Ian Bruce
Publisher : Icsa Publishing
ISBN 13 : 9781860724596
Total Pages : 276 pages
Book Rating : 4.90/5 ( download)
Download or read book Charity Marketing written by Ian Bruce and published by Icsa Publishing. This book was released on 2011 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last ten years, the need to use and understand a marketing approach has become ever more crucial to every organisation in the not-for-profit sector - and is an aspect of charity management which is still increasing in importance. This book, written by Ian Bruce, examines this topic.
Author : Gideon Burrows
Publisher : Gideon Burrows
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4./5 ( download)
Download or read book Write for Charity written by Gideon Burrows and published by Gideon Burrows. This book was released on with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Write for Charity is your easy-to-use guide to creating compelling copy for your charity’s publications and online presence. Divided into simple-to-follow tips and advice, the emphasis is on small changes you can make to your writing that will generate more interest, more impact and more income for your charity. It covers how to write for your organisation’s newsletters and magazines, your marketing materials, your annual review and reports, your website and social media. Write for Charity can be read from cover to cover, or simple dipped into for expert advice on a subject of interest or weakness. Whether you work with a small community organisation or a national charity brand, you’ll quickly find your charity’s material is easier to put together, more powerful and more engaging. Vitally, you’ll find your words become more effective at getting readers to do what you want them to do.
