Changing Marketing Strategies In A New Economy

Author : New York University. College of Business and Public Administration
Publisher : Indianapolis : Bobbs-Merrill
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.21/5 ( download)

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Download or read book Changing Marketing Strategies in a New Economy written by New York University. College of Business and Public Administration and published by Indianapolis : Bobbs-Merrill. This book was released on 1977 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Lars Tvede
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.76/5 ( download)

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Download or read book Marketing Strategies for the New Economy written by Lars Tvede and published by John Wiley & Sons. This book was released on 2001-03-05 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "It's no use. You cannot outrun a bear anyway". The first one answers: "I don't have to outrun the bear. I just have to outrun you." Speed against competitors is just one of the key lessons outlined in this book from Lars Tvede and Peter Ohnemus. E-business is here for good and people are waking up to the fact that traditional marketing techniques may not stand up to new requirements set out by the "new economy". The question is, "which of the traditional techniques still work, and which techniques need to be revamped?" The authors outline marketing strategies that use traditional methods where appropriate but, where required, introduce new techniques. These techniques are part of a new, distinctive school of thought in marketing - the 'Digital School of Marketing'. Traditional marketing schools, for example, have observed the importance of moving fast - in the Digital School fast is not just important, it is crucial: it took Microsoft ten years to reach 100 million dollars in revenue, AOL spent nine years, Yahoo! spent five years, Onsale four, Amazon three, and Priceline spent just one and a half years reaching 100 million dollars in revenue. Speed is just one of the key lessons to learn from this book. Whether you are an entrepreneur out there on your own or a marketer in a large company, read on to discover how you can temper your marketing strategies to bring them in line with what is required today. Synopsis The high tech industry is expanding and will continue to expand rapidly. Every year it attracts new professionals, some of whom come from other industries that are very different in nature, especially where marketing is concerned. Also, these individuals, whilst technically very able, have limited understanding of marketing. This book will be the definitive guide to anyone involved in the marketing of high tech products and, as such will fill a gap for a book that describes all aspects of marketing management as practised by the most successful executives in the high tech industry. Although there is a plethora of books on the subject of the digital economy, e-commerce and high tech marketing this is the first book to actually provide a comprehensive understanding of the dynamics of the high tech markets. It also contains information on how companies in this sector need to position themselves correctly so that they can capture value; and to provide the information for the creation of a strategy to leverage their resources through co-operation with other companies. While some aspects of marketing strategy apply across many sectors, there are a number of factors that are distinctive to high-tech businesses. It is therefore of value to any manager in the high-tech industry to understand the specific challenges and opportunities that a marketing strategist will confront when operating within the high-tech industry. Marketing Strategies for the New Economy provides clear explanations of how and where value and profits typically are generated in the high-tech business and how management can develop and execute strategies to position their high-tech companies for lasting success. To give the book a practical edge beyond these concepts, the authors present a "critical path" which is a coherent framework that pulls together these concepts, enabling the reader to implement a winning strategy in this highly competitive field. This work is designed to provide a comprehensive understanding of the dynamics of the high tech markets. It presents examples of marketing plan structures, a high-tech marketing audit, and a chronology of major marketing breakthroughs.

Author : Art Weinstein
Publisher : Routledge
ISBN 13 : 1351214322
Total Pages : 230 pages
Book Rating : 4.22/5 ( download)

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Download or read book Superior Customer Value written by Art Weinstein and published by Routledge. This book was released on 2018-12-07 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.

Author : Popescu, Cristina Raluca Gh.
Publisher : IGI Global
ISBN 13 : 1668433761
Total Pages : 425 pages
Book Rating : 4.68/5 ( download)

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Download or read book COVID-19 Pandemic Impact on New Economy Development and Societal Change written by Popescu, Cristina Raluca Gh. and published by IGI Global. This book was released on 2021-12-17 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization and technological advances have the immense power to create a new economy, address sustainability concerns, and facilitate societal changes. In addition, the COVID-19 pandemic has led to notable modifications in the world economy and society that require adjustments to business models, as well as our way of life. It is critical to understand these new models in our changing society for businesses to not only survive, but to thrive. COVID-19 Pandemic Impact on New Economy Development and Societal Change provides an updated view of the newest trends, novel practices, and latest tendencies concerning the manner of shaping the new economy and accelerating societal change, demonstrating the crucial importance of rethinking the world’s models, priorities, and strategies while seeking a more responsible path for humanity. Covering topics such as tourism and salesmanship skills, this publication is ideal for academicians, researchers, scientists, scholars, practitioners, industry professionals, consultants, instructors, and students.

Author : Ray, Nilanjan
Publisher : IGI Global
ISBN 13 : 1466674717
Total Pages : 434 pages
Book Rating : 4.14/5 ( download)

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Download or read book Strategic Infrastructure Development for Economic Growth and Social Change written by Ray, Nilanjan and published by IGI Global. This book was released on 2015-01-31 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Obtaining the ultimate objective of economic growth depends largely on the availability of infrastructure in the economy. New developments in finance also play an important role in enhancing economic prosperity in a country. Strategic Infrastructure Development for Economic Growth and Social Change explores different avenues of research in the areas of corporate governance, socioeconomic conditions, modern business infrastructure, business automation, strategic financial management, and financial aspects of modern businesses. This reference work discusses practical applications, skills, practices, and strategies involved in economic and business growth, and overall economic development. Academicians, practitioners, professionals, and researchers will benefit from the topics discussed in this book.

Author : Ilan Alon
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313053731
Total Pages : 350 pages
Book Rating : 4.33/5 ( download)

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Download or read book Chinese Economic Transition and International Marketing Strategy written by Ilan Alon and published by Bloomsbury Publishing USA. This book was released on 2003-03-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses. Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.

Author : Stephen Sweet
Publisher : SAGE
ISBN 13 : 1412990866
Total Pages : 305 pages
Book Rating : 4.68/5 ( download)

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Download or read book Changing Contours of Work: Jobs and Opportunities in the New Economy written by Stephen Sweet and published by SAGE. This book was released on 2013 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the highly-anticipated second edition of Changing Contours of Work: Jobs and Opportunities in the New Economy, authors Sweet and Meiskins once again provide a rich analysis of the American workplace in the larger context of an integrated global economy. Through engaging vignettes and rich data, this text frames the development of jobs and employment opportunities in an international comparative perspective, revealing the historical transformations of work and identifying the profound effects that these changes have had on lives, jobs, and life chances. This text brings into focus the many complexities of class, race, and gender inequalities in the modern-day workplace, as well as details the consequences of job insecurity and work schedules mismatched to family needs. Throughout, strategic recommendations are offered that could help make the new economy work for us all.

Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1599183692
Total Pages : 277 pages
Book Rating : 4.95/5 ( download)

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Download or read book No B.S. Wealth Attraction in the New Economy written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2010-05-04 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides new tactics and strategies to help business owners attract opportunity, increase personal value, and change their lives.

Author : Harlan E. Spotts
Publisher : Springer
ISBN 13 : 3319117793
Total Pages : 340 pages
Book Rating : 4.99/5 ( download)

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Download or read book Marketing, Technology and Customer Commitment in the New Economy written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-03 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Author :
Publisher : Pearson South Africa
ISBN 13 : 9781868912902
Total Pages : 520 pages
Book Rating : 4.06/5 ( download)

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Download or read book Fresh Perspectives: Marketing written by and published by Pearson South Africa. This book was released on 2006 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: