Changing By Design

Author : Tim Brown
Publisher : Harper Collins
ISBN 13 : 0061937746
Total Pages : 278 pages
Book Rating : 4.43/5 ( download)

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Download or read book Change by Design written by Tim Brown and published by Harper Collins. This book was released on 2009-09-29 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

Author : Deone Zell
Publisher : Cornell University Press
ISBN 13 : 9780801474217
Total Pages : 196 pages
Book Rating : 4.13/5 ( download)

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Download or read book Changing by Design written by Deone Zell and published by Cornell University Press. This book was released on 2007 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do corporations achieve change? In the first analytic book about Hewlett-Packard, Deone Zell also offers an ethnography of corporate redesign, documenting Hewlett-Packard's radical reorganization of both a manufacturing and a research division. Because she writes from within the process as it unfolds, Zell is able to demonstrate how the inclusion of employees in every step of redesign can inspire the knowledge and commitment to transform an organization. Hewlett-Packard is among a growing number of companies in the United States exploring what is called sociotechnical systems (STS) redesign. As competitive pressures have grown, interest in STS has increased because it has the potential to catalyze comprehensive organizational change and avoid the pitfalls of a piecemeal or small-scale approach. STS works from the ground up, involving front-line employees in analysis and redesign of the entire organization and in explicit examination of an organization's culture. In Hewlett-Packard's California Personal Computer Division, production operators worked alongside managers to redesign their printed circuit assembly line into self-managing teams of employees. In the Santa Clara Division, a very different workforce of engineers, initially unwilling to standardize their creativity, had to develop commercial applications and become more responsive to customers in order to survive. On the basis of Hewlett-Packard's success, Zell concludes that, with top-level support and a high investment of resources at the outset, redesign can inspire relatively rapid change, especially suitable for organizations in fast-paced environments. As one H-P manager commented, "Empowerment is no longer a nice thing to do. It is now a business imperative."

Author : Doctor Gjoko Muratovski
Publisher : Intellect Books
ISBN 13 : 1789385466
Total Pages : 224 pages
Book Rating : 4.65/5 ( download)

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Download or read book Design in the Age of Change written by Doctor Gjoko Muratovski and published by Intellect Books. This book was released on 2022-03-30 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change is inevitable. This is the only constant in our lives. Yet, change is also something that we fear. We seek comfort in the familiar, in routines and in conventions. We are afraid of things that we don't know or we don’t understand. We fear change because we don’t know how change will affect us. Change, however, is necessary for progress. Sometimes, change happens naturally due to circumstances beyond our control, and sometimes we initiate change because we can or because we must. In 2020, we experienced the biggest change of our lifetimes. For a brief moment in history, the world came to a halt. Then, everything changed. Many things that we used to take for granted no longer applied. We experienced major disruptions to our daily lives. As if in some kind of perfect storm, so many things happened all at once – global pandemic, social inequalities, climate change, racial injustices, riots and unrests, gender struggles and rapid advances of new technologies. This book started to take shape in the midst of it all, and in a way, it is a time capsule of how we experienced the birth of what became known as the 'new normal'. Designers are the kind of people who thrive in times of change. In fact, it is their job to create change. The nature of their job is such that they have to take an existing situation and change it into a better, or a more preferred situation. Some do this by relying on their imagination and personal experiences, and some use evidence-based research to inform their work. Regardless of this, many share the belief that they can somehow make the world a better place – on a micro or a macro level. During this period of massive change, Gjoko Muratovski invited ten highly influential design figures – including iconic design leaders such as Carole Bilson, Karim Rashid, Bruce Mau, Steven Heller and Don Norman – to reflect on the state of things today. In return, each one of them shares a highly personal account on why change is good. The book also features a foreword written by the president of the World Design Organisation (WDO), Srini Srinisavan, and a conclusion by one of the greatest design philosophers of our time, Ken Friedman. By looking to the past and reflecting on the present, these designers project very personal images of the future that they would like to see. The conversations are very broad, and they cover highly diverse topics. From the effects of the pandemic, to issues of race and gender, notions of beauty, technology and industry, to global and local economies, politics, power, privilege and the importance of community. A 'must-read' for anyone interested in how designers and design can change the world. Gjoko Muratovski is a university executive, award-winning designer and innovation consultant working with leading organisations, Fortune 500 companies and governments from around the world, and a fellow of the Design Research Society.

Author : Jeffrey T. Grabill
Publisher : JHU Press
ISBN 13 : 1421443228
Total Pages : 125 pages
Book Rating : 4.25/5 ( download)

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Download or read book Design for Change in Higher Education written by Jeffrey T. Grabill and published by JHU Press. This book was released on 2022-03-01 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's time to design the next iteration of higher education. There is no question that higher education faces significant challenges. Most of today's universities aren't prepared to tackle issues like demographic change, the continued defunding of public education, cost pressures, and the opportunities and challenges of educational technologies. Then, of course, there is the shock of the COVID-19 pandemic, which will reverberate for years and may very well usher higher education into an era of significant structural change. Some critics argue that a premium should be placed on change functions—that is to say, on creativity, innovation, organizational learning, and change management. Yet few institutions of higher education have functions focused on thoughtful, iterative problem-solving and opportunity identification. The authors of Design for Change in Higher Education argue that we must imagine and actively make our way to new institutional forms. They assert that design—a practical art that is conceptually rich and visible in its concreteness—must become a core internal competency of the university. They propose one grounded in the practical experiences of a specific educational design organization: Michigan State University's Hub for Innovation in Learning and Technology, which all three authors have helped to run. The Hub was created to address issues of participation, impact, and scale in moving learning innovations from the individual to the collective and from the classroom to the institution. Framing each chapter around a case study of design practice in higher education, the book uses that case study as the foundation on which to build design theory for higher education. It is complemented by an online playbook featuring tactics that can be used and adapted by others interested in facilitating their own design work. Touching on learning experience design (LXD) as an increasingly critical practice, the authors also develop a constructivist view of designing conversations. A playbook that grounds theory in practice, Design for Change in Higher Education is aimed at faculty, staff, and students engaged in the important work of imagining new forms of education.

Author : Joyce Yee
Publisher : BIS Publishers
ISBN 13 : 9789063693213
Total Pages : 0 pages
Book Rating : 4.14/5 ( download)

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Download or read book Design Transitions written by Joyce Yee and published by BIS Publishers. This book was released on 2013-11-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores transitions in design practice and features 'untold stories of innovative design practices from around the world

Author : Hardi Meybaum
Publisher : John Wiley & Sons
ISBN 13 : 1118763343
Total Pages : 240 pages
Book Rating : 4.46/5 ( download)

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Download or read book The Art of Product Design written by Hardi Meybaum and published by John Wiley & Sons. This book was released on 2014-02-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embrace Open Engineering and accelerate the design and manufacturing processes Product development is a team sport, but most companies don't practice it that way. Organizations should be drawing on the creativity of engaged customers and outsiders, but instead they rely on the same small group of internal "experts" for new ideas. Designers and engineers should be connecting with marketing, sales, customer support, suppliers, and most importantly, customers. The Art of Product Design explains the rise of "Open Engineering," a way of breaking down barriers and taking advantage of web-based communities, knowledge, and tools to accelerate the design and manufacturing processes. Explains how to establish open flows of information inside and outside an organization, increasing the quality and frequency of input from different groups and stakeholders Hardi Meybaum is the founder and CEO of GrabCad, the largest community of mechanical engineers and designers in the world Open Engineering is crowdsourcing, it's collaborating, it's sharing and connecting. And it's helping a growing number of companies create better products faster than they ever imagined. The Art of Product Design shows you how to harness its power for your company.

Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 1633698815
Total Pages : 177 pages
Book Rating : 4.19/5 ( download)

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Download or read book HBR's 10 Must Reads on Design Thinking (with featured article "Design Thinking" By Tim Brown) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2020-04-28 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use design thinking for competitive advantage. If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: Identify customers' "jobs to be done" and build products people love Fail small, learn quickly, and win big Provide the support design-thinking teams need to flourish Foster a culture of experimentation Sharpen your own skills as a design thinker Counteract the biases that perpetuate the status quo and thwart innovation Adopt best practices from design-driven powerhouses This collection of articles includes "Design Thinking," by Tim Brown; "Why Design Thinking Works," by Jeanne M. Liedtka; "The Right Way to Lead Design Thinking," by Christian Bason and Robert D. Austin; "Design for Action," by Tim Brown and Roger L. Martin; "The Innovation Catalysts," by Roger L. Martin; “Know Your Customers' 'Jobs to Be Done,'" by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan; "Engineering Reverse Innovations," by Amos Winter and Vijay Govindarajan; "Strategies for Learning from Failure," by Amy C. Edmondson; "How Indra Nooyi Turned Design Thinking into Strategy," by Indra Nooyi and Adi Ignatius, and "Reclaim Your Creative Confidence," by Tom Kelley and David Kelley. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

Author : Stephen Wendel
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449367984
Total Pages : 393 pages
Book Rating : 4.85/5 ( download)

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Download or read book Designing for Behavior Change written by Stephen Wendel and published by "O'Reilly Media, Inc.". This book was released on 2013-11-05 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower

Author : Roberto Verganti
Publisher : Harvard Business Press
ISBN 13 : 1422136574
Total Pages : 289 pages
Book Rating : 4.77/5 ( download)

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Download or read book Design Driven Innovation written by Roberto Verganti and published by Harvard Business Press. This book was released on 2009-08-12 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls "interpreters" - the experts who deeply understand and shape the markets they work in. Design-Driven Innovation offers a provocative new view of innovation thinking and practice.

Author : Harold G. Nelson
Publisher : MIT Press
ISBN 13 : 0262526700
Total Pages : 297 pages
Book Rating : 4.08/5 ( download)

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Download or read book The Design Way, second edition written by Harold G. Nelson and published by MIT Press. This book was released on 2014-08-29 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book that lays out the fundamental concepts of design culture and outlines a design-driven way to approach the world. Humans did not discover fire—they designed it. Design is not defined by software programs, blueprints, or font choice. When we create new things—technologies, organizations, processes, systems, environments, ways of thinking—we engage in design. With this expansive view of design as their premise, in The Design Way Harold Nelson and Erik Stolterman make the case for design as its own culture of inquiry and action. They offer not a recipe for design practice or theorizing but a formulation of design culture's fundamental core of ideas. These ideas—which form “the design way”—are applicable to an infinite variety of design domains, from such traditional fields as architecture and graphic design to such nontraditional design areas as organizational, educational, interaction, and healthcare design. The text of this second edition is accompanied by new detailed images, “schemas” that visualize, conceptualize, and structure the authors' understanding of design inquiry. The text itself has been revised and expanded throughout, in part in response to reader feedback.