Celebrity Branding You

Author : J. W. Dicks
Publisher : D & N Pub
ISBN 13 : 9780615186993
Total Pages : 200 pages
Book Rating : 4.98/5 ( download)

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Download or read book Celebrity Branding You written by J. W. Dicks and published by D & N Pub. This book was released on 2008-02-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrity Branding You: A Revolutionary System for Entrepreneurs and Professionals to Become the Go-To Expert, Dominate Your Field, and Eliminate the Competition is a step by step practical guide for businesses and solo-preneurs to make their market Personality Driven. Personality Driven marketing allows you to leverage the one asset you have that no one else has - YOU! Follow Attorneys and Marketing Gurus JW Dicks, Esq. & Nick Nanton, Esq. through their proven formula for turning business people into Celebrities.

Author : Esq Jack Dicks
Publisher :
ISBN 13 : 9780988641846
Total Pages : 244 pages
Book Rating : 4.44/5 ( download)

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Download or read book Celebrity Branding You written by Esq Jack Dicks and published by . This book was released on 2013-03-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advice for creating a brand for you and your business.

Author : Tim O'Brien
Publisher : Mendham Publishing
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.49/5 ( download)

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Download or read book The Power of Personal Branding written by Tim O'Brien and published by Mendham Publishing. This book was released on 2007 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Why is personal branding so important today? At one time, superior skills, great resources and inside knowledge gave you a competitive advantage; now they are merely prerequisites if you even hope to compete in today's marketplace. Our personal brand--the word or phrase we want others to think of when they think of us--is all that is left to differentiate us from the pack. Because your personal brand is uniquely about you, it will never become a commodity. Statistics overwhelmingly show people buy personalities and ideas long before they buy products or services. The challenge for most professionals is that they lack the discipline necessary to define their personal brands. As a result, their peers select it for them. Unfortunately, the personal brand others select for you will not always be the personal brand you would have selected for yourself. This is where The Personal Branding Group comes in."--Descripción del editor.

Author : Alice E. Marwick
Publisher : Yale University Press
ISBN 13 : 0300176724
Total Pages : 369 pages
Book Rating : 4.28/5 ( download)

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Download or read book Status Update written by Alice E. Marwick and published by Yale University Press. This book was released on 2013-11-26 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.

Author : Amanda Scheiner McClain
Publisher : Lexington Books
ISBN 13 : 0739177168
Total Pages : 159 pages
Book Rating : 4.67/5 ( download)

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Download or read book Keeping Up the Kardashian Brand written by Amanda Scheiner McClain and published by Lexington Books. This book was released on 2013-10-29 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Kardashian family is a contemporary cultural touchstone, recognizable throughout the world connoting warrantless celebrity, voluptuous beauty, and social media savviness. Amanda Scheiner McClain explores the Kardashians’ brand and celebrity via narrative discourse analyses of their hit reality television series, Keeping Up with the Kardashians, social media utilization, and popular press coverage. This triangulated study allows insight into contemporaneous American culture: societal norms, values, and ideologies, as well as structural and cultural aspects of cross-platform brand creation. The television series examination finds intrinsic paradoxes of sexuality/conservatism, family/business, beauty/unhappiness, narcissism/celebrity, intimate/transgressiveness, and traditional/nontraditional gender roles, as well as materialism and public vs. private spheres themes. In addition, a study of the Kardashian blogs and Twitter use finds that their careful participation amplifies celebrity and unifies the overall brand into a single, sellable image across media. Through interactive media and just being themselves, the Kardashians renovate banal status updates and hackneyed reality television into character-constructing building blocks of brand, celebrity, and profits.

Author : Donna Rachelson
Publisher : Porcupine Press Trading Under Dgr Writing & Resear
ISBN 13 : 9780620577892
Total Pages : 142 pages
Book Rating : 4.94/5 ( download)

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Download or read book Branding & Marketing You Through Teams written by Donna Rachelson and published by Porcupine Press Trading Under Dgr Writing & Resear. This book was released on 2013-09 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Description of Book: Branding & Marketing YOU through Teams is the 2013 successor to author Donna Rachelson's best-selling Branding & Marketing YOU - first published in 2011 - which focused on personal brand development. This book, which has already garnered critical acclaim is based on interviews conducted with teams at Microsoft, Sanlam, the MTN-Qhubeka cycling team, Gift of the Givers, Demographica and the Protea Hotels Group. The fascinating 'conversations' that result, provide fresh and valuable insights into what makes teams effective and how they contribute to brand development. The book is written in a very conversational, accessible style and will be of interest to anyone in business or private life with an interest in marketing, communications, branding or reputation management. About the Author: Donna Rachelson, MBA, branding and marketing specialist, is the author of the best-selling Branding & Marketing YOU. In response to demand for how brands and teams can thrive together, she's now crafted Branding & Marketing YOU through TEAMS, to reveal the secrets of harnessing their combined power. She's held marketing director positions in blue chip organisations including Nando's, the South African Institute of Chartered Accountants (SAICA), marketing positions at Standard Bank and AECI, and is currently a guest lecturer at GIBS (Gordon Institute of Business Science). Donna is CEO of the company, Branding & Marketing YOU, which helps individuals, teams or businesses 1) develop branding and marketing strategies 2) execute those strategies, and 3) market themselves in an innovative and impactful manner. She's coached people across more than twenty blue chip clients, including Microsoft, Discovery, Deloitte, Standard Bank, Nedbank, Basil Read, Anglo American, McKinsey and SABMiller. In her spare time, Donna enjoys assisting NGOs to market themselves. She loves spending time with her family on adventures, running, skiing and chocolate. Strictly in that order. Her motto, which drives her commitment, is 'Making a marketing difference every day'. Endorsements: ..". should be read, not only by marketers, but by everyone who is in business and wants to know how to make teamwork work." Chris Moerdyk - Marketing Analyst "I recommend this book to my team and other teams. It not only contains amazing stories of great teams in South Africa that we can all learn from, but it inspired me to carry on raising the bar." Monica Singer - CEO, Strate ..". explores the concept of leading teams, exposes some of the local talent we should celebrate, and offers telling insights." Jeremy Sampson - Visiting Professor, University of Cape Town Graduate School of Business and Group Executive Chairman, InterbrandSampsonDevilliers ..". a timely and insightful experience-based book..." Thebe Ikalafeng - global African advisor, author on branding and reputation leadership and founder of Brand Africa. "This is a must-read for all leaders!" Allen Swiegers - Chief Operating Officer, Deloitte Southern and East Africa "Donna Rachelson has achieved that rare thing - a business book that is useful, interesting and accessible to anyone who wants to learn more about marketing..." Mandy Collins - business writing course co-ordinator, Allaboutwriting

Author : Ramon Ray
Publisher : Simon and Schuster
ISBN 13 : 194808094X
Total Pages : 146 pages
Book Rating : 4.41/5 ( download)

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Download or read book The Celebrity CEO written by Ramon Ray and published by Simon and Schuster. This book was released on 2019-04-02 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Celebrity CEO is the complete guide to creating a strong personal brand. By developing your personal brand, you will set your business apart from your competitors and become known as the expert in your industry. The Celebrity CEO is the complete guide to creating a strong personal brand. By developing your personal brand, you will set your business apart from your competitors and become known as the expert in your industry. Written for entrepreneurs and small business owners who want to make a massive impact and build a loyal fan base, The Celebrity CEO is the source for celebrity status in business. Learn from the founder of Smart Hustle Media, Ramon Ray, the mind-set of a celebrity CEO and the tools to cultivate your tribe.

Author : Dee Blick
Publisher : FilamentPublishing Ltd
ISBN 13 : 1905493770
Total Pages : 383 pages
Book Rating : 4.77/5 ( download)

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Download or read book The Ultimate Small Business Marketing Book written by Dee Blick and published by FilamentPublishing Ltd. This book was released on 2011 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.

Author : Sarah-Jayne Gratton
Publisher : John Wiley & Sons
ISBN 13 : 1118461894
Total Pages : 290 pages
Book Rating : 4.91/5 ( download)

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Download or read book Follow Me! Creating a Personal Brand with Twitter written by Sarah-Jayne Gratton and published by John Wiley & Sons. This book was released on 2012-07-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the most of Twitter as a tool for creating a personal brand Twitter boasts more than 100 million active users with 50 million of them actively tweeting every day, making Twitter an indisputably powerful marketing platform. With this insightful book, author and Twitter guru Sarah-Jayne Gratton offers real-world examples and proven techniques for capturing a Twitter audience and using that audience to spread the word about you to build a personal brand. Details ways in which you can use Twitter to build a personal brand Shows you how to maximize Twitter?s potential as a powerful marketing tool for your own benefit Encourages you to take advantage of Twitter?s vast audience Follow Me! Creating a Personal Brand with Twitter escorts you through using Twitter to create and execute a surefire personal marketing campaign that spans the globe.

Author : Jay Jessup
Publisher : Sutton Hart Press
ISBN 13 : 9780981988832
Total Pages : 0 pages
Book Rating : 4.30/5 ( download)

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Download or read book Fame 101 written by Jay Jessup and published by Sutton Hart Press. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Create, expand, and monetize your own compelling personal brand. Fame 101 is your roadmap to rise above the clutter, get very visible, and cash in on the results"--Cover, p. [4].