Cases In Rural Marketing

Author : C. S. G. Krishnamacharyulu
Publisher : Pearson Education India
ISBN 13 : 8131785157
Total Pages : 291 pages
Book Rating : 4.57/5 ( download)

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Download or read book Cases in Rural Marketing: An Integrated Approach written by C. S. G. Krishnamacharyulu and published by Pearson Education India. This book was released on 2003 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case studies and Cases in Rural Marketing: An Integrated Approach provides students an opportunity to develop an appreciation of the real-life problem situations. It will also help them solve challenges and sharpen their skills of analysis and decision making.

Author : Krishnamacharyulu C. S. G.
Publisher : Pearson Education India
ISBN 13 : 9788131732632
Total Pages : 612 pages
Book Rating : 4.30/5 ( download)

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Download or read book Rural Marketing: Text And Cases, 2/E written by Krishnamacharyulu C. S. G. and published by Pearson Education India. This book was released on 2011-09 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : C. S. G. Krishnamacharyulu
Publisher : Pearson Education India
ISBN 13 : 9788177589764
Total Pages : 420 pages
Book Rating : 4.68/5 ( download)

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Download or read book Rural Marketing written by C. S. G. Krishnamacharyulu and published by Pearson Education India. This book was released on 2011 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : C. S. G. Krishnamacharyulu
Publisher :
ISBN 13 : 9788178089683
Total Pages : 264 pages
Book Rating : 4.88/5 ( download)

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Download or read book Cases In Rural Marketing written by C. S. G. Krishnamacharyulu and published by . This book was released on 2003-02-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : C. S. G. Krishnamacharyulu
Publisher : Pearson Education India
ISBN 13 : 9788131701881
Total Pages : 278 pages
Book Rating : 4.83/5 ( download)

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Download or read book Cases In Rural Marketing: An Integrated Approach written by C. S. G. Krishnamacharyulu and published by Pearson Education India. This book was released on 2010 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing Has Emerged As An Exciting And Dynamic Discipline. One Way Of Learning This Discipline Is Through Case Method. Cases Provide The Students An Opportunity To Develop An Appreciation To The Real-Life Problem Situations, Help Unfold Challenges And Sharpen The Skills Of Analysis And Decision Making.

Author : U C Mathur
Publisher : Excel Books India
ISBN 13 : 9788174466402
Total Pages : 516 pages
Book Rating : 4.01/5 ( download)

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Download or read book Rural Marketing written by U C Mathur and published by Excel Books India. This book was released on 2008 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. The present book has endeavoured to cover the entire gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides valuable studies conducted by the major companies and the author's own experience in the area. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The book contains a number of live-wire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. The method of handling the case studies is also provided for the convenience of students. The book is written in simple, easy to understand and lu

Author : Dinesh Kumar
Publisher : SAGE Publications Pvt. Limited
ISBN 13 : 9789386062765
Total Pages : 0 pages
Book Rating : 4.63/5 ( download)

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Download or read book Rural Marketing written by Dinesh Kumar and published by SAGE Publications Pvt. Limited. This book was released on 2019-01-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of India rural market itself speaks of its huge This new textbook discusses how the application of traditional marketing theories transforms when the ‘fourth sector’, or the emergence of social business, comes into play. Drawing from latest research, Rural Marketing: Challenges and Opportunities closely analyses two crucial components of the rural market—marketing to rural areas and empowering the ‘bottom-of-pyramid’ (BoP) markets to create successful business ventures. Written as per the prescribed curriculum of rural management and rural marketing courses offered by the major universities in India, this book goes beyond discussing just the strategies to sell products to village economies. Infused with numerous real-life case studies of companies that have ventured into the field, this book will prove to be an extremely useful resource in understanding the uniqueness, dynamics and challenges of marketing in rural areas. Key Features: · Rich pedagogy including opening and closing case studies, mini case studies, engaging chapter-end exercises and project assignments · Inclusion of references to recent research data, important journal articles and videos for classroom teaching · Comprehensive overview of the future of rural marketing through BoP approach, social enterprises and use of big data

Author : S L Gupta
Publisher :
ISBN 13 : 9788189547042
Total Pages : 225 pages
Book Rating : 4.46/5 ( download)

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Download or read book Rural Marketing: Text And Cases written by S L Gupta and published by . This book was released on 2004 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Pradeep Kashyap
Publisher :
ISBN 13 : 9789332501300
Total Pages : 327 pages
Book Rating : 4.00/5 ( download)

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Download or read book Rural Marketing written by Pradeep Kashyap and published by . This book was released on 2011 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing covers fundamental aspects of marketing applicable to rural markets. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. This new edition has been expanded to reflect the changes in rural markets, and showcase successful rural initiatives and rural marketing strategies. Examples from real-world organizations, the author's own observations, cases and other pedagogical tools make this book the perfect resource for students and managers alike.

Author : Pradeep Kashyap
Publisher : Dreamtech Press
ISBN 13 : 9788177225587
Total Pages : 384 pages
Book Rating : 4.88/5 ( download)

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Download or read book The Rural Marketing Book (Text & Practice) (With Cd) written by Pradeep Kashyap and published by Dreamtech Press. This book was released on 2005-07-04 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rural Marketing Book by Pradeep Kashyap & Siddhartha Raut is India's most comprehensive book on rural marketing theory and the rural mindset, with practical examples of products and cases that actually succeeded in the rural market place. Major AttractionsInside Out' practical approach to application of market theory in the rural context. Evolving the framework of rural marketing in the rural environment. Actual experiences and learning from grassroots development programmes. 100 practical caselets, 50 latest data tables. Using haats, melas and mandis for planning and developing the communication strategy. Project Shakti, e-Choupal, stores large format retailand more. Information technology, consumer finance & non conventional media in rural India. The application of conventional theory in practice; adaptation and innovations based on learning's and experience from the field.