Capitalist Realism In Africa Realities And Myths In Advertising

Author : Emmanuel C. Alozie
Publisher : Bentham Science Publishers
ISBN 13 : 1608059766
Total Pages : 111 pages
Book Rating : 4.68/5 ( download)

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Download or read book Capitalist Realism in Africa: Realities and Myths in Advertising written by Emmanuel C. Alozie and published by Bentham Science Publishers. This book was released on 2015-01-06 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Capitalist Realism” in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African Nations. The book examines the unique political, cultural and religious systems that create the context for advertising in African countries and describes the unique historical, social, economic, communication and political context within which the practice of advertising takes place. Since the end of the Cold War, the several African nations (or "emerging countries") have undertaken concrete efforts to reform their political, social, and economic institutions as they strive to join the global economy and improve the socioeconomic conditions of their citizens. To achieve these goals, administrators have relied on various forms of mass media – including advertising – to promote these reforms and socioeconomic development. Despite some unique challenges and opportunities as well as controversies surrounding the role of advertising in developing economies, advertising literature relevant to African countries remains in a blind spot. “Capitalist Realism” in Africa: Realities and Myths in Advertising bridges this gap by offering an in-depth analysis of advertising in an area of the world that has been largely neglected and provides a ground for generating a discussion about the practice of advertising in an African context.

Author : Ozgen, Ozlen
Publisher : IGI Global
ISBN 13 : 1522584927
Total Pages : 454 pages
Book Rating : 4.26/5 ( download)

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Download or read book Handbook of Research on Consumption, Media, and Popular Culture in the Global Age written by Ozgen, Ozlen and published by IGI Global. This book was released on 2019-05-15 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media. The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.

Author : Robert Stam
Publisher : John Wiley & Sons
ISBN 13 : 1118288939
Total Pages : 324 pages
Book Rating : 4.31/5 ( download)

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Download or read book Keywords in Subversive Film / Media Aesthetics written by Robert Stam and published by John Wiley & Sons. This book was released on 2015-09-08 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keywords offers a conversational journey through the overlying terrains of politically engaged art and artistically engaged politics, combining a major statement on subversive aesthetics, a survey of radical film strategies, and a lexicon of over a thousand terms and concepts. No other book combines an ambitious essay on radical politics and aesthetics in film with a lexicon of terms and ideas, many of which are new and innovative Creates and illustrates over a thousand terms and concept, drawing its examples from a wide range of media Provides a broad timespan, covering the very ancient (Ramayana, Aristotle) to the most current (digital mashups, memes) Uniquely discusses the areas of film, television and the internet within one book No other book combines an ambitious essay on radical politics and aesthetics in film with a lexicon of terms and ideas, many of which are new and innovative

Author : Tony Kelso
Publisher : Rowman & Littlefield
ISBN 13 : 1538101157
Total Pages : 312 pages
Book Rating : 4.55/5 ( download)

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Download or read book The Social Impact of Advertising written by Tony Kelso and published by Rowman & Littlefield. This book was released on 2018-09-14 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.

Author : Hans W. Gottinger
Publisher : Bentham Science Publishers
ISBN 13 : 1681085461
Total Pages : 222 pages
Book Rating : 4.63/5 ( download)

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Download or read book Internet Economics: Models, Mechanisms and Management written by Hans W. Gottinger and published by Bentham Science Publishers. This book was released on 2017-08-28 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet represents a rapidly evolving set of technologies which is central to the development of a modern economy. Internet Economics: Models, Mechanisms and Management integrates knowledge about internet service design with economic modelling principles (pricing, cost and service models). Chapters highlight specific applications of the internet such as service provisioning, cloud computing, commerce, business security, network externalities, social media and more recent developments such as the Internet of Things (IoT), the industrial internet, data analytics and the use of big data to bring value to commercial ventures. Therefore, readers will have a conceptual and practical framework for understanding the economics of internet infrastructure and service delivery.

Author : Jeffrey H. Matsuura
Publisher : Bentham Science Publishers
ISBN 13 : 1681082233
Total Pages : 114 pages
Book Rating : 4.33/5 ( download)

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Download or read book Digital Currency: An International Legal and Regulatory Compliance Guide written by Jeffrey H. Matsuura and published by Bentham Science Publishers. This book was released on 2016-01-21 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital or ‘virtual’ currencies pose significant challenges for government, financial and legal institutions because of their non-physical nature and their relative anonymity to physical currency. These attributes make this form of exchange extremely volatile and, at the same time, attractive to criminals. Many countries around the world have, therefore issued warnings against the use of digital currencies and have enacted laws to regulate and in some cases, restrict their use among members under their respective jurisdictions. Digital Currency: An International Legal and Regulatory Compliance Guide serves as a primer for both general and specialized readers, as well as business law and e-commerce teachers and students, to recognize and understand the extensive network of laws and regulations already in place around the world which have a profound impact on the creation, distribution and use of digital currency and blockchain technology. The book is also a compliance guide assisting legal practitioners in the fields of business, law, and technology to develop, implement, manage, and maintain strategies, policies, practices, and procedures to ensure that their activities involving digital currency and blockchain technology comply with a complex set of legal requirements in several jurisdictions. The book addresses both the complex set of existing laws that have a profound impact on digital currencies and blockchain technology, and the emerging new legal requirements directed specifically towards digital currency. Readers will understand the broad implications of laws and regulations on digital currency and blockchain development and its use, and will also be equipped with the knowledge to incorporate these effectively into their professional and personal endeavors. This entails maximizing the value of digital currency and blockchain technology while also minimizing their risk of adverse legal consequences. Additionally, policymakers seeking to enforce current legislations or wishing to draft appropriate new regulations in the digital currency and blockchain economy will also benefit from the information provided in this book.

Author : Dave Elder-Vass
Publisher : Cambridge University Press
ISBN 13 : 1316790894
Total Pages : 271 pages
Book Rating : 4.92/5 ( download)

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Download or read book Profit and Gift in the Digital Economy written by Dave Elder-Vass and published by Cambridge University Press. This book was released on 2016-06-24 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our economy is neither overwhelmingly capitalist, as Marxist political economists argue, nor overwhelmingly a market economy, as mainstream economists assume. Both approaches ignore vast swathes of the economy, including the gift, collaborative and hybrid forms that coexist with more conventional capitalism in the new digital economy. Drawing on economic sociology, anthropology of the gift and heterodox economics, this book proposes a groundbreaking framework for analysing diverse economic systems: a political economy of practices. The framework is used to analyse Apple, Wikipedia, Google, YouTube and Facebook, showing how different complexes of appropriative practices bring about radically different economic outcomes. Innovative and topical, Profit and Gift in the Digital Economy focusses on an area of rapid social change while developing a theoretically and politically radical framework that will be of continuing long-term relevance. It will appeal to students, activists and academics in the social sciences.

Author : Leigh Claire La Berge
Publisher : University of Iowa Press
ISBN 13 : 1609382633
Total Pages : 272 pages
Book Rating : 4.36/5 ( download)

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Download or read book Reading Capitalist Realism written by Leigh Claire La Berge and published by University of Iowa Press. This book was released on 2014-04-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the world has been reshaped since the 1970s by economic globalization, neoliberalism, and financialization, writers and artists have addressed the problem of representing the economy with a new sense of political urgency. Anxieties over who controls capitalism have thus been translated into demands upon literature, art, and mass media to develop strategies of representation that can account for capitalism’s power. Reading Capitalist Realism presents some of the latest and most sophisticated approaches to the question of the relation between capitalism and narrative form, partly by questioning how the “realism” of austerity, privatization, and wealth protection relate to the realism of narrative and cultural production. Even as critics have sought to locate a new aesthetic mode that might consider and move beyond theorizations of the postmodern, this volume contends that narrative realism demands renewed scrutiny for its ability to represent capitalism’s latest scenes of enclosure and indebtedness. Ranging across fiction, nonfiction, television, and film, the essays collected here explore to what extent realism is equipped to comprehend and historicize our contemporary economic moment and what might be the influence or complicity of the literary in shaping the global politics of lowered expectations. Including essays on writers such as Mohsin Hamid, Lorrie Moore, Jess Walter, J. M. Coetzee, James Kelman, Ali Smith, Russell Banks, William Vollmann, and William Gibson, as well as examinations of Hollywood film productions and The Wire television series, Reading Capitalist Realism calls attention to a resurgence of realisms across narrative genres and questions realism’s ability to interrogate the crisis-driven logic of political and economic “common sense.”

Author : Ha-Joon Chang
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1608193586
Total Pages : 305 pages
Book Rating : 4.85/5 ( download)

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Download or read book 23 Things They Don't Tell You about Capitalism written by Ha-Joon Chang and published by Bloomsbury Publishing USA. This book was released on 2011-01-02 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTERNATIONAL BESTSELLER "For anyone who wants to understand capitalism not as economists or politicians have pictured it but as it actually operates, this book will be invaluable."-Observer (UK) If you've wondered how we did not see the economic collapse coming, Ha-Joon Chang knows the answer: We didn't ask what they didn't tell us about capitalism. This is a lighthearted book with a serious purpose: to question the assumptions behind the dogma and sheer hype that the dominant school of neoliberal economists-the apostles of the freemarket-have spun since the Age of Reagan. Chang, the author of the international bestseller Bad Samaritans, is one of the world's most respected economists, a voice of sanity-and wit-in the tradition of John Kenneth Galbraith and Joseph Stiglitz. 23 Things They Don't Tell You About Capitalism equips readers with an understanding of how global capitalism works-and doesn't. In his final chapter, "How to Rebuild the World," Chang offers a vision of how we can shape capitalism to humane ends, instead of becoming slaves of the market.

Author : Thomas Poell
Publisher : John Wiley & Sons
ISBN 13 : 1509540520
Total Pages : 260 pages
Book Rating : 4.25/5 ( download)

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Download or read book Platforms and Cultural Production written by Thomas Poell and published by John Wiley & Sons. This book was released on 2021-10-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The widespread uptake of digital platforms – from YouTube and Instagram to Twitch and TikTok – is reconfiguring cultural production in profound, complex, and highly uneven ways. Longstanding media industries are experiencing tremendous upheaval, while new industrial formations – live-streaming, social media influencing, and podcasting, among others – are evolving at breakneck speed. Poell, Nieborg, and Duffy explore both the processes and the implications of platformization across the cultural industries, identifying key changes in markets, infrastructures, and governance at play in this ongoing transformation, as well as pivotal shifts in the practices of labor, creativity, and democracy. The authors foreground three particular industries – news, gaming, and social media creation – and also draw upon examples from music, advertising, and more. Diverse in its geographic scope, Platforms and Cultural Production builds on the latest research and accounts from across North America, Western Europe, Southeast Asia, and China to reveal crucial differences and surprising parallels in the trajectories of platformization across the globe. Offering a novel conceptual framework grounded in illuminating case studies, this book is essential for students, scholars, policymakers, and practitioners seeking to understand how the institutions and practices of cultural production are transforming – and what the stakes are for understanding platform power.