Campaign Craft

Author : Daniel M. Shea
Publisher : Praeger
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.13/5 ( download)

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Download or read book Campaign Craft written by Daniel M. Shea and published by Praeger. This book was released on 2006 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign, to fundraising tips, to strategic thinking and scores of winning voter contact techniques. With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more valuable than this book. Bringing to bear both academic and professional experience, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover every aspect of present-day political campaigning, from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking and specific voter contact techniques that work. These techniques include tactical use of fundraising, paid media, free media--including the Internet--and get-out-the-vote drives. Throughout the text, the authors present up-to-date analysis, peppered with examples from national, state, and local campaigns. Campaign Craft is a comprehensive guide to modern electioneering--a must read for candidates and political activists, scholars, researchers, and all those interested in knowing how to run modern, high-tech campaigns.

Author : Michael J. Burton
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.74/5 ( download)

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Download or read book Campaign Craft written by Michael J. Burton and published by Bloomsbury Publishing USA. This book was released on 2015-06-23 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns. Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice. The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a "new style" campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections.

Author : Daniel M. Shea
Publisher : Greenwood
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.12/5 ( download)

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Download or read book Campaign Craft written by Daniel M. Shea and published by Greenwood. This book was released on 2001 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to and analysis of modern political campaign communication.

Author : Gary A. Copeland
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313370079
Total Pages : 294 pages
Book Rating : 4.76/5 ( download)

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Download or read book Inside Political Campaigns written by Gary A. Copeland and published by Bloomsbury Publishing USA. This book was released on 1997-04-22 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences. The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.

Author : Cram101 Textbook Reviews
Publisher : Cram101
ISBN 13 : 9781478411765
Total Pages : 126 pages
Book Rating : 4.67/5 ( download)

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Download or read book Studyguide for Campaign Craft written by Cram101 Textbook Reviews and published by Cram101. This book was released on 2012-07 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780313383434 .

Author : Edward Schwartzman
Publisher :
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.38/5 ( download)

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Download or read book Political Campaign Craftsmanship written by Edward Schwartzman and published by . This book was released on 1984 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Robert E. Denton, Jr.
Publisher : Rowman & Littlefield
ISBN 13 : 1498530036
Total Pages : 442 pages
Book Rating : 4.33/5 ( download)

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Download or read book Political Campaign Communication written by Robert E. Denton, Jr. and published by Rowman & Littlefield. This book was released on 2017-06-14 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines political campaign communication around the concepts of theory, method and practice. It contains studies of political campaign communication using a wide range of empirical, rhetorical, and social science methodologies and reflects the growth and maturity of the discipline of political communication.

Author : Wayne P. Steger
Publisher : Routledge
ISBN 13 : 0789032090
Total Pages : 222 pages
Book Rating : 4.96/5 ( download)

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Download or read book Campaigns and Political Marketing written by Wayne P. Steger and published by Routledge. This book was released on 2006 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings.

Author : Richard J. Semiatin
Publisher : CQ Press
ISBN 13 : 1506316476
Total Pages : 297 pages
Book Rating : 4.75/5 ( download)

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Download or read book Campaigns on the Cutting Edge written by Richard J. Semiatin and published by CQ Press. This book was released on 2016-01-29 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaigns on the Cutting Edge evaluates the current trends of today’s campaigns and assesses the innovative changes these well-tuned organizations are making on the presidential, congressional, and gubernatorial levels. As technology now allows candidates to announce their candidacies online, raise money through web fundraising, and mobilize supporters via smartphones, these increasingly mobile and integrated campaigns face the growing influence of outside interests. In the thoroughly updated Third Edition, author Richard J. Semiatin looks at the 2016 election and focuses on the growth of super PACs, the role of big data in campaigns, voter identification laws and their impact, and the ways in which technology increases the volume of information that campaigns use.

Author : Daniel M. Shea
Publisher : Praeger
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.10/5 ( download)

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Download or read book Campaign Craft written by Daniel M. Shea and published by Praeger. This book was released on 2006 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign, to fundraising tips, to strategic thinking and scores of winning voter contact techniques. With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more valuable than this book. Bringing to bear both academic and professional experience, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover every aspect of present-day political campaigning, from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking and specific voter contact techniques that work. These techniques include tactical use of fundraising, paid media, free media--including the Internet--and get-out-the-vote drives. Throughout the text, the authors present up-to-date analysis, peppered with examples from national, state, and local campaigns. Campaign Craft is a comprehensive guide to modern electioneering--a must read for candidates and political activists, scholars, researchers, and all those interested in knowing how to run modern, high-tech campaigns.