Business Strategy In The Online Industry

Author : Christian Göttsch
Publisher : Springer Science & Business Media
ISBN 13 : 3322852091
Total Pages : 328 pages
Book Rating : 4.90/5 ( download)

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Download or read book Business Strategy in the Online Industry written by Christian Göttsch and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christian Göttsch lays out the structural setting and the predominant mechanisms underlying the online industry and identifies its enduring economic principles for business strategies.

Author : Christian Polke
Publisher : Deutscher Universitätsverlag
ISBN 13 : 9783322852106
Total Pages : 323 pages
Book Rating : 4.05/5 ( download)

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Download or read book Business Strategy in the Online Industry written by Christian Polke and published by Deutscher Universitätsverlag. This book was released on 2012-02-16 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christian Göttsch lays out the structural setting and the predominant mechanisms underlying the online industry and identifies its enduring economic principles for business strategies.

Author : Bernd W. Wirtz
Publisher : Springer Nature
ISBN 13 : 3031502892
Total Pages : 1031 pages
Book Rating : 4.97/5 ( download)

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Download or read book Digital Business and Electronic Commerce written by Bernd W. Wirtz and published by Springer Nature. This book was released on with total page 1031 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Blair H. Sheppard
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523088761
Total Pages : 156 pages
Book Rating : 4.68/5 ( download)

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Download or read book Ten Years to Midnight written by Blair H. Sheppard and published by Berrett-Koehler Publishers. This book was released on 2020-08-04 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Shows how humans have brought us to the brink and how humanity can find solutions. I urge people to read with humility and the daring to act.” —Harpal Singh, former Chair, Save the Children, India, and former Vice Chair, Save the Children International In conversations with people all over the world, from government officials and business leaders to taxi drivers and schoolteachers, Blair Sheppard, global leader for strategy and leadership at PwC, discovered they all had surprisingly similar concerns. In this prescient and pragmatic book, he and his team sum up these concerns in what they call the ADAPT framework: Asymmetry of wealth; Disruption wrought by the unexpected and often problematic consequences of technology; Age disparities--stresses caused by very young or very old populations in developed and emerging countries; Polarization as a symptom of the breakdown in global and national consensus; and loss of Trust in the institutions that underpin and stabilize society. These concerns are in turn precipitating four crises: a crisis of prosperity, a crisis of technology, a crisis of institutional legitimacy, and a crisis of leadership. Sheppard and his team analyze the complex roots of these crises--but they also offer solutions, albeit often seemingly counterintuitive ones. For example, in an era of globalization, we need to place a much greater emphasis on developing self-sustaining local economies. And as technology permeates our lives, we need computer scientists and engineers conversant with sociology and psychology and poets who can code. The authors argue persuasively that we have only a decade to make headway on these problems. But if we tackle them now, thoughtfully, imaginatively, creatively, and energetically, in ten years we could be looking at a dawn instead of darkness.

Author : Simon Kingsnorth
Publisher : Kogan Page Publishers
ISBN 13 : 0749474718
Total Pages : 344 pages
Book Rating : 4.13/5 ( download)

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Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Author : David Taylor
Publisher : John Wiley & Sons
ISBN 13 : 0471436836
Total Pages : 305 pages
Book Rating : 4.36/5 ( download)

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Download or read book Doing E-Business written by David Taylor and published by John Wiley & Sons. This book was released on 2002-03-14 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for becoming a fully functional E-business This book provides executives, managers, and entrepreneurs with practical ideas and techniques that will help them improve the way they implement and manage E-commerce and E-business. The authors have been E-business strategy consultants for over a decade, and this book is based on their experiences working with hundreds of Fortune 500 companies and dot com startups. The book is filled with examples of how companies across industries have used the Internet to sell in business-to-business E-marketplaces, as well as direct to consumers, and the problems they have encountered in the process. The book also covers many topics that other E-business books miss, including the impact of the Net's underground economy and how to involve customers emotionally with a Web-based business. David Taylor and Alyse Terhune (Stamford, CT) founded eMarket Holdings, LLC, an E-business strategy consulting firm in 1999. They have been e-commerce and e-business consultants for over a decade, primarily at Gartner Group, Inc.

Author : Sunil Gupta
Publisher : Harvard Business Press
ISBN 13 : 1633692698
Total Pages : 327 pages
Book Rating : 4.95/5 ( download)

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Download or read book Driving Digital Strategy written by Sunil Gupta and published by Harvard Business Press. This book was released on 2018-07-24 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

Author : Eduardo Da Costa
Publisher : MIT Press
ISBN 13 : 9780262262392
Total Pages : 228 pages
Book Rating : 4.98/5 ( download)

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Download or read book Global E-Commerce Strategies for Small Businesses written by Eduardo Da Costa and published by MIT Press. This book was released on 2003-02-28 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: How small businesses can use the Internet and e-commerce to succeed in the global marketplace. Small companies account for a surprising one-third of U.S. exports, and their market share is growing. The Internet has played a major role in helping these companies develop an increasingly powerful international presence. Global E-Commerce Strategies for Small Businesses describes the export opportunities e-commerce holds for small-to-medium size enterprises (SMEs) all over the world. The book is organized in two parts. The first uses examples and case studies of small exporting companies from six countries to show how SMEs and new entrepreneurs are not only successful but also often responsible for job creation, innovation, and economic growth in their regions. It also examines common obstacles to exports such as local and international laws, cultural differences, trade barriers, taxation, and transport infrastructure. The second part covers the steps in setting up a global business: researching business opportunities, identifying and reaching out to customers, building and keeping an online image, closing the deal, and maintaining customer support. Written in a casual, accessible style, the book offers an overview of the tools and services available to help smaller companies flourish in the global marketplace.

Author : David S. Evans
Publisher : MIT Press
ISBN 13 : 0262262649
Total Pages : 410 pages
Book Rating : 4.44/5 ( download)

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Download or read book Invisible Engines written by David S. Evans and published by MIT Press. This book was released on 2008-02-15 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harnessing the power of software platforms: what executives and entrepreneurs must know about how to use this technology to transform industries and how to develop the strategies that will create value and drive profits. Software platforms are the invisible engines that have created, touched, or transformed nearly every major industry for the past quarter century. They power everything from mobile phones and automobile navigation systems to search engines and web portals. They have been the source of enormous value to consumers and helped some entrepreneurs build great fortunes. And they are likely to drive change that will dwarf the business and technology revolution we have seen to this point. Invisible Engines examines the business dynamics and strategies used by firms that recognize the transformative power unleashed by this new revolution—a revolution that will change both new and old industries. The authors argue that in order to understand the successes of software platforms, we must first understand their role as a technological meeting ground where application developers and end users converge. Apple, Microsoft, and Google, for example, charge developers little or nothing for using their platforms and make most of their money from end users; Sony PlayStation and other game consoles, by contrast, subsidize users and make more money from developers, who pay royalties for access to the code they need to write games. More applications attract more users, and more users attract more applications. And more applications and more users lead to more profits. Invisible Engines explores this story through the lens of the companies that have mastered this platform-balancing act. It offers detailed studies of the personal computer, video game console, personal digital assistant, smart mobile phone, and digital media software platform industries, focusing on the business decisions made by industry players to drive profits and stay a step ahead of the competition. Shorter discussions of Internet-based software platforms provide an important glimpse into a future in which the way we buy, pay, watch, listen, learn, and communicate will change forever. An electronic version of this book is available under a Creative Commons license.

Author : Michel Robert
Publisher : McGraw Hill Professional
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.60/5 ( download)

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Download or read book E-strategy Pure & Simple written by Michel Robert and published by McGraw Hill Professional. This book was released on 2001 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two leading strategy experts show companies how to leverage the Internet as a strategic weapon. Based on two decades worth of research and consulting, the e-strategy model described comprises 10 key business strategies.