Business Strategy In A Semiglobal Economy

Author : Panos Mourdoukoutas
Publisher : Routledge
ISBN 13 : 1317475496
Total Pages : 232 pages
Book Rating : 4.91/5 ( download)

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Download or read book Business Strategy in a Semiglobal Economy written by Panos Mourdoukoutas and published by Routledge. This book was released on 2015-03-26 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.

Author : Firend Alan Rasch
Publisher : IJBMR
ISBN 13 : 172106060X
Total Pages : 128 pages
Book Rating : 4.03/5 ( download)

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Download or read book BUSINESS MODEL SIMPLIFIED written by Firend Alan Rasch and published by IJBMR. This book was released on 2018-11-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Business Model? Different people define the concept of business model differently. For the average person, business model merely describes the way in which a firm makes money. Some see it as the company plan for generating revenues, some see it as the structure of operations and how to organize various activities to provide services, others define it as the architecture of the organization and division of resources to generate profits. Companies and society has always been the rubrics that holds the very make up of business activities. Combined, these two forces form the essence of contribution to what makes economy, shaping our daily activities, and the formation of business cycles. Given the ever-increasing complexity of the global marketplace, business (exchange of good and services, manufacturing, farming, production, distribution, sales and consumption) is rooted in the way we live and how our societies and ultimately nations, progress. A viable, efficient and effective business model is vital to organizational success of failure.

Author : Panos Mourdoukoutas
Publisher : Springer Science & Business Media
ISBN 13 : 3642021107
Total Pages : 110 pages
Book Rating : 4.07/5 ( download)

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Download or read book The Seven Principles of WOM and Buzz Marketing written by Panos Mourdoukoutas and published by Springer Science & Business Media. This book was released on 2010-05-03 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market: Begin with the consumers Be innovative Target the right group Create the right message Find the right environment

Author : P. Mourdoukoutas
Publisher : Springer
ISBN 13 : 1137342897
Total Pages : 169 pages
Book Rating : 4.98/5 ( download)

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Download or read book Intelligent Investing in Irrational Markets written by P. Mourdoukoutas and published by Springer. This book was released on 2013-05-23 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a game of economics, investing involves the basic principles of economics that help investors identify financial goals and constraints, and come up with the right asset and portfolio allocation. Mourdoukoutas outlines the rules for investing in irrational markets successfully.

Author :
Publisher :
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.26/5 ( download)

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Download or read book Journal of Economic Literature written by and published by . This book was released on 2006 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : M. A. Soupios
Publisher : Hampton Roads Publishing
ISBN 13 : 1612830943
Total Pages : 75 pages
Book Rating : 4.40/5 ( download)

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Download or read book The Ten Golden Rules written by M. A. Soupios and published by Hampton Roads Publishing. This book was released on 2009-03-31 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Stoic Guide to the Art of Living a Richer, More Meaningful Life Plato, Aristotle, Socrates, Epictetus, Epicurus, Pythagorus, Aesop—such wisdom, now at your fingertips. Timeless wisdom from these ancient Greek philosophers plus others has been condensed by the authors into ten memorable and easy-to-understand rules that, if lived by, can enable modern readers to have rich, meaningful lives. The ten rules . . . represent enduring features of the Greek wisdom. In a very real sense, they defy time and place and represent insights that remain profoundly relevant for contemporary culture. They can serve as anti-dotes for an age in which much that is true and valuable has been obscured by falsity and misconception. Accordingly, these ancient aphorisms are offered to all those interested in rubbing the dust from their eyes. With each chapter examining a rule, all chapters begin with a quote from one of the great Greek philosophers who inspired the rule, followed by a story or explanation of the rule and its importance in life, and end with teaching points on which to meditate and reflect. From this simple starting point, each rule allows the reader to unfurl and explore the richness and depth that can be found in life by embracing the lesson offered. Any reader searching for meaning will return to this simple, slim volume again and again to find tried-and-true wisdom that spans the ages to speak to us today.

Author : Ümit Hacioğlu
Publisher : Springer
ISBN 13 : 331944591X
Total Pages : 428 pages
Book Rating : 4.15/5 ( download)

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Download or read book Global Business Strategies in Crisis written by Ümit Hacioğlu and published by Springer. This book was released on 2016-12-07 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the world is currently in the midst of financial and economic crises, this collection of expert contributions focuses on strategy formation and implementation at various organizational levels to address the challenges ahead. The latest economic turmoil and its ongoing impact on business performance are compelling top managers to develop effective business strategies and redefine the boundaries of their operational and strategic activities. On one hand, tremendous challenges in the competitive business environment have become a source of global threats for many small entrepreneurs. On the other, investors faced with today’s volatile economic conditions demand more gains on their capital investments to counter-balance the growing risk of global threats. This book explores the question as to whether it is possible to efficiently and effectively address these threats and obstacles. Are managers capable of planning and implementing strategic actions? What should the major managerial strategy be in order to overcome fluctuations in a market-oriented society? The strategies and practices recommended here are aimed to design continuous development competencies and contribute to the stability, recovery and sustainability of global business operations under volatile economic conditions. This refreshingly novel book seeks to establish managerial strategies and practices for effectively responding to challenges in the competitive business environment, as global volatility and fluctuations continue to worsen.

Author : Svenja Martina Gnosa
Publisher : GRIN Verlag
ISBN 13 : 3640962508
Total Pages : 29 pages
Book Rating : 4.01/5 ( download)

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Download or read book Global Business Strategy written by Svenja Martina Gnosa and published by GRIN Verlag. This book was released on 2011-07 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Business economics - General, grade: 1,0, course: Global Business Strategy, language: English, abstract: This paper will first outline what the more attractive industries for the base of the pyramid, in order to alleviate their poverty, are. In the next section aspects, which might determine the performance of a corporation in the emerging economies will be examined from a resource‐based point of view. Moreover crucial differences in formal and informal rules between developed and emerging economies from an institutionbased point of view will be illustrated. Finally the argument that aggressively investing in emerging economies is not only economically beneficial but also highly ethical in contradiction to rushing in emerging markets is reckless, will be discussed in depth.

Author :
Publisher :
ISBN 13 :
Total Pages : 614 pages
Book Rating : 4.76/5 ( download)

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Download or read book Choice written by and published by . This book was released on 2006 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Pankaj Ghemawat
Publisher : Harvard Business Press
ISBN 13 : 1633696073
Total Pages : 288 pages
Book Rating : 4.75/5 ( download)

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Download or read book Redefining Global Strategy, with a New Preface written by Pankaj Ghemawat and published by Harvard Business Press. This book was released on 2018-04-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Tools for Succeeding Globally Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance. When firms believe in the illusions of a "flat" world and the death of distance, they charge across borders as if the globe were one seamless marketplace. But cross-border differences are larger than we assume. Most economic activity--including trade, real and financial investment, tourism, and communication--happens locally, not internationally. In this "semiglobalized" approach, companies can cross borders more profitably by basing their strategies on the geopolitical differences that matter; they must identify the barriers their strategies will have to overcome, and they must build bridges to cross those barriers. Based on rigorous research, Pankaj Ghemawat shows how to create successful strategies and provides practical management tools so you can: Assess the cultural, administrative, geographic, and economic differences between regions at the industry level--and decide which ones require attention Track the implications of the specific border-crossing actions that will impact your company's ability to create value the most Generate superior performance through strategies that are optimized for the three A's: adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences) Using in-depth examples, Ghemawat reveals how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare are adroitly managing cross-border differences. He also shares examples of other well-known companies that have failed at this challenge. Crucial for any business competing across borders, Redefining Global Strategy will help you make the most of our semiglobalized world.