Business Anthropology The Basics

Author : Timothy de Waal Malefyt
Publisher : Taylor & Francis
ISBN 13 : 1003812635
Total Pages : 151 pages
Book Rating : 4.30/5 ( download)

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Download or read book Business Anthropology: The Basics written by Timothy de Waal Malefyt and published by Taylor & Francis. This book was released on 2023-12-15 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world. Topics covered include: Defining applied, design and digital anthropology Explaining key research methods and approaches used in industry, government, and non-profit sectors Investigating issues internal to an organization that assist in managing change Covering topics like marketing communications, user experience, product development and entrepreneurship Explaining ways for organizations to partner and interact with communities, economics and politics to implement change Discussing approaches to encourage public conversation about social issues Business Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time.

Author : Peter Metcalf
Publisher : Routledge
ISBN 13 : 1134329040
Total Pages : 224 pages
Book Rating : 4.45/5 ( download)

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Download or read book Anthropology: The Basics written by Peter Metcalf and published by Routledge. This book was released on 2006-05-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peter Metcalf explains and explores anthropological ideas, key anthropologist thinkers, concepts and themes, and the history of anthropological ideas.

Author : Ann T. Jordan
Publisher : Waveland Press
ISBN 13 : 147860915X
Total Pages : 159 pages
Book Rating : 4.55/5 ( download)

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Download or read book Business Anthropology written by Ann T. Jordan and published by Waveland Press. This book was released on 2012-10-02 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viewed as a breakthrough in applied anthropology, Business Anthropology was the first concise work to juxtapose, compare, and integrate anthropological methods and theories with those of contemporary business practices and theories. In this latest edition, Jordan retains enduring, illustrative examples and adds fresh insights to familiarize readers with anthropological techniques and show their ever-growing utility in a variety of organizational and consumer settings. Business Anthropology explains how anthropologists distinctive training and skills equip them to address issues ranging from work processes, diversity, and globalization to product design and consumer behavior, in both for-profit and nonprofit organizations. Anthropologists use a holistic approach to gather and analyze data. They get to know people both inside and outside the organization, understand diverse perspectives from an objective viewpoint, gain in-depth knowledge about local wants and needs, and see old realities in new ways.

Author : Clifford Geertz
Publisher : Basic Books
ISBN 13 : 0786723750
Total Pages : 464 pages
Book Rating : 4.51/5 ( download)

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Download or read book Local Knowledge written by Clifford Geertz and published by Basic Books. This book was released on 2008-08-04 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: In essays covering everything from art and common sense to charisma and constructions of the self, the eminent cultural anthropologist and author of The Interpretation of Cultures deepens our understanding of human societies through the intimacies of "local knowledge." A companion volume to The Interpretation of Cultures, this book continues Geertz’s exploration of the meaning of culture and the importance of shared cultural symbolism. With a new introduction by the author.

Author : Gillian Tett
Publisher : Simon and Schuster
ISBN 13 : 1982140984
Total Pages : 304 pages
Book Rating : 4.84/5 ( download)

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Download or read book Anthro-Vision written by Gillian Tett and published by Simon and Schuster. This book was released on 2021-06-08 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges. Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, Big Data, or artificial intelligence platforms. Gillian Tett points to anthropology—the study of human culture. Anthropologists learn to get inside the minds of other people, helping them not only to understand other cultures but also to appraise their own environment with fresh perspective as an insider-outsider, gaining lateral vision. Today, anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as General Motors, Nestlé, Intel, and more, shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa, giving us badly needed three-dimensional perspective in a world where many executives are plagued by tunnel vision, especially in fields like finance and technology. “Fascinating and surprising” (Fareed Zararia, CNN), Anthro-Vision offers a revolutionary new way for understanding the behavior of organizations, individuals, and markets in today’s ever-evolving world.

Author : James S Bielo
Publisher : Routledge
ISBN 13 : 1317542827
Total Pages : 192 pages
Book Rating : 4.27/5 ( download)

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Download or read book Anthropology of Religion: The Basics written by James S Bielo and published by Routledge. This book was released on 2015-04-10 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropology of Religion: The Basics is an accessible and engaging introductory text organized around key issues that all anthropologists of religion face. This book uses a wide range of historical and ethnographic examples to address not only what is studied by anthropologists of religion, but how such studies are approached. It addresses questions such as: How do human agents interact with gods and spirits? What is the nature of doing religious ethnography? Can the immaterial be embodied in the body, language and material objects? What is the role of ritual, time, and place in religion? Why is charisma important for religious movements? How do global processes interact with religions? With international case studies from a range of religious traditions, suggestions for further reading, and inventive reflection boxes, Anthropology of Religion: The Basics is an essential read for students approaching the subject for the first time.

Author : Alf H. Walle
Publisher : Routledge
ISBN 13 : 135127726X
Total Pages : 235 pages
Book Rating : 4.66/5 ( download)

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Download or read book Rethinking Business Anthropology written by Alf H. Walle and published by Routledge. This book was released on 2017-09-08 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative methods of business research are emerging as vital tools. Business anthropology is at the heart of this movement. Although many recent books provide nuts-and-bolts advice regarding the field, Rethinking Business Anthropology: Cultural Strategies in Marketing and Management discusses the intellectual traditions from which the discipline has emerged and how this heritage opens up new vistas for business research. Gaining these broader perspectives is essential as business anthropologists transcend being mere research technicians and seek to influence organizational policies and strategies. Opening chapters deal with the current status of the field and its relationship to ecological and cultural sustainability. This is followed by discussions of the intellectual foundations of anthropology and their continued importance to business anthropology. An array of chapters provides illustrative applications of business anthropology in order to demonstrate the field's unique and powerful potentials within both scholarly and practitioner research. The book concludes with a discussion of the role of business anthropologists in dealing with indigenous people, rural populations, and cultural enclaves. Increasingly, businesses seek to connect with such communities even though mainstream leaders and negotiators often lack the skills necessary to effectively do so. Business anthropologists, with their dual background in business and cultural diversity are poised to excel in this capacity. An appendix by Robert Tian, editor of the International Journal of Business Anthropology, provides a useful overview of the field as it now exists. As business anthropology comes of age, this timely monograph provides the perspectives needed for the growth and further development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.

Author : Laura Pountney
Publisher : John Wiley & Sons
ISBN 13 : 1509544151
Total Pages : 587 pages
Book Rating : 4.58/5 ( download)

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Download or read book Introducing Anthropology written by Laura Pountney and published by John Wiley & Sons. This book was released on 2021-04-28 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: The perfect starting point for any student new to this fascinating subject, offering a serious yet accessible introduction to anthropology. Across a series of fourteen chapters, Introducing Anthropology addresses the different fields and approaches within anthropology, covers an extensive range of themes and emphasizes the active role and promise of anthropology in the world today. The new edition foregrounds in particular the need for anthropology in understanding and addressing today's environmental crisis, as well as the exciting developments of digital anthropology. This book has been designed by two authors with a passion for teaching and a commitment to communicating the excitement of anthropology to newcomers. Each chapter includes clear explanations of classic and contemporary anthropological research and connects anthropological theories to real-life issues at the local and global levels. The vibrancy and importance of anthropology is a core focus of the book, with numerous interviews with key anthropologists about their work and the discipline as a whole, and plenty of ethnographic studies to consider and use as inspiration for readers' own personal investigations. A clear glossary, a range of activities and discussion points, and carefully selected further reading and suggested ethnographic films further support and extend students' learning. Introducing Anthropology aims to inspire and enthuse a new generation of anthropologists. It is suitable for a range of different readers, from students studying the subject at school-level to university students looking for a clear and engaging entry point into anthropology.

Author : Timothy de Waal Malefyt
Publisher : Routledge
ISBN 13 : 100018949X
Total Pages : 193 pages
Book Rating : 4.90/5 ( download)

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Download or read book Advertising and Anthropology written by Timothy de Waal Malefyt and published by Routledge. This book was released on 2020-05-14 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

Author : Leslie A. White
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.63/5 ( download)

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Download or read book The Concept of Culture written by Leslie A. White and published by . This book was released on 1973 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: