Business And Social Media In The Middle East

Author : Nehme Azoury
Publisher : Palgrave Macmillan
ISBN 13 : 9783030459598
Total Pages : 184 pages
Book Rating : 4.94/5 ( download)

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Download or read book Business and Social Media in the Middle East written by Nehme Azoury and published by Palgrave Macmillan. This book was released on 2020-06-26 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.

Author : Nele Lenze
Publisher : Springer
ISBN 13 : 3319657712
Total Pages : 265 pages
Book Rating : 4.14/5 ( download)

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Download or read book Media in the Middle East written by Nele Lenze and published by Springer. This book was released on 2017-11-16 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume offers the first extended, cross-disciplinary exploration of the cumulative problems and increasing importance of various forms of media in the Middle East. Leading scholars with expertise in Middle Eastern studies discuss their views and perceptions of the media’s influence on regional and global change. Focusing on aspects of economy, digital news, online businesses, gender-related issues, social media, and film, the contributors of this volume detail media’s role in political movements throughout the Middle East. The volume illustrates how the increase in Internet connections and mobile applications have resulted in an emergence of indispensable tools for information acquisition, dissemination, and activism.

Author : Nehme Azoury
Publisher : Springer Nature
ISBN 13 : 3030459608
Total Pages : 199 pages
Book Rating : 4.04/5 ( download)

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Download or read book Business and Social Media in the Middle East written by Nehme Azoury and published by Springer Nature. This book was released on 2020-06-25 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.

Author : Steffen Hertog
Publisher : Hurst Publishers
ISBN 13 : 1849042357
Total Pages : 386 pages
Book Rating : 4.52/5 ( download)

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Download or read book Business Politics in the Middle East written by Steffen Hertog and published by Hurst Publishers. This book was released on 2013-04-25 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although most Arab countries remain authoritarian, many have undergone a restructuring of state-society relations in which lower- and middle-class interest groups have lost ground while big business has benefited in terms of its integration into policy-making and the opening of economic sectors that used to be state-dominated. Arab businesses have also started taking on aspects of public service provision in health, media and education that used to be the domain of the state; they have also become increasingly active in philanthropy. The ‘Arab Spring,’ which is likely to lead to a more pluralistic political order, makes it all the more important to understand business interests in the Middle East, a segment of society that on the one hand has often been close to the ancien regime, but on the other will play a pivotal role in a future social contract. Among the topics addressed by the authors are the role of business in recent regime change; the political outlook of businessmen; the consequences of economic liberalisation on the composition of business elites in the Middle East; the role of the private sector in orienting government policies; lobbying of government by business interests and the mechanisms by which governments seek to keep businesses dependent on them.

Author : Marc Owen Jones
Publisher : Oxford University Press
ISBN 13 : 0197676502
Total Pages : 320 pages
Book Rating : 4.09/5 ( download)

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Download or read book Digital Authoritarianism in the Middle East written by Marc Owen Jones and published by Oxford University Press. This book was released on 2022-07-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: You are being lied to by people who don't even exist. Digital deception is the new face of information warfare. Social media has been weaponised by states and commercial entities alike, as bots and trolls proliferate and users are left to navigate an infodemic of fake news and disinformation. In the Persian Gulf and the wider Middle East, where authoritarian regimes continue to innovate and adapt in the face of changing technology, online deception has reached new levels of audacity. From pro-Saudi entities that manipulate the tweets of the US president, to the activities of fake journalists and Western PR companies that whitewash human rights abuses, Marc Owen Jones' meticulous investigative research uncovers the full gamut of tactics used by Gulf regimes and their allies to deceive domestic and international audiences. In an age of global deception, this book charts the lengths bad actors will go to when seeking to impose their ideology and views on citizens around the world.

Author : N. Azoury
Publisher : Springer
ISBN 13 : 1137396962
Total Pages : 160 pages
Book Rating : 4.69/5 ( download)

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Download or read book Business and Education in the Middle East written by N. Azoury and published by Springer. This book was released on 2014-07-29 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business and Education in the Middle East brings together academic and business expertise in order to come up with long-term strategies that will have a great effect on the university performance and governance. The book shares experiences and knowledge to explore innovative strategies and plans with a new perspective for the future.

Author : Donna Marsh
Publisher : Robinson
ISBN 13 : 1472135679
Total Pages : 292 pages
Book Rating : 4.74/5 ( download)

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Download or read book Doing Business in the Middle East written by Donna Marsh and published by Robinson. This book was released on 2015-05-11 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new and updated book is necessary reading for all professionals working in the Middle East and North Africa, it includes: - The practical impact of Islam on business - Safety and security in the region - Business etiquette - Political and social do's and don'ts The practicalities of doing business in the MEA region are covered in detail, from the initial visit to establishing productive working relationships, including opening an office in the region. It also focuses on issues of particular importance to all businesswomen, and for men who might be working with Arab and Muslim women.

Author : Reza Jamali
Publisher : Chandos Publishing
ISBN 13 : 1780634382
Total Pages : 108 pages
Book Rating : 4.88/5 ( download)

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Download or read book Online Arab Spring written by Reza Jamali and published by Chandos Publishing. This book was released on 2014-12-03 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the role of social media on fundamental change in Arab countries in the Middle East and North Africa? Online Arab Spring responds to this question, considering five countries: Egypt, Libya, Jordan, Yemen, and Tunisia, along with additional examples. The book asks why the penetration rate for social media differs in different countries: are psychological and social factors at play? Each chapter considers national identity, the legitimacy crisis, social capital, information and media literacy, and socialization. Religious attitudes are introduced as a key factor in social media, with Arabic countries in the Middle East and North Africa being characterized by Islamic trends. The insight gained will be helpful for analysing online social media effects internationally, and predicting future movements in a social context. provides innovative interdisciplinary research, incorporating media studies, cultural aspects, identity and psychology presents a detailed study of factors such as national heritage, cultural homogeneity, belief system and consumer ethnocentrism focuses on religious attitudes in the context of online media

Author : Nehme Azoury
Publisher : Springer Nature
ISBN 13 : 3030884473
Total Pages : 326 pages
Book Rating : 4.75/5 ( download)

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Download or read book Entrepreneurship and Social Entrepreneurship in the MENA Region written by Nehme Azoury and published by Springer Nature. This book was released on 2022-01-22 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection presents state of the art research on entrepreneurship and social entrepreneurship in the MENA region. Combining practical and academic insights, it sheds light on future directions for the sector and addresses the many challenges that entrepreneurs face, for instance, the lack of special laws and regulations, lack of financial assistance and government recognition as well as the lack of social awareness. It covers topics such as entrepreneurship and sustainability, female entrepreneurship, entrepreneurship education, and future research directions. Ultimately this book aims to advance research in the field and highlights the importance of social entrepreneurs in the Middle East

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264213945
Total Pages : 163 pages
Book Rating : 4.44/5 ( download)

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Download or read book Women in Business 2014 Accelerating Entrepreneurship in the Middle East and North Africa Region written by OECD and published by OECD Publishing. This book was released on 2014-10-20 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women in Business 2014 summarises the progress made by the OECD-MENA Women Business Forum (WBF) since the publication of its first Women in Business report in 2012.