Building Research Tools With Google For Dummies

Author : Harold Davis
Publisher : John Wiley & Sons
ISBN 13 : 0764597566
Total Pages : 387 pages
Book Rating : 4.65/5 ( download)

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Download or read book Building Research Tools with Google For Dummies written by Harold Davis and published by John Wiley & Sons. This book was released on 2005-03-11 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google—a funny name for a fabulous tool. You’ve already used it to look up all sorts of information on the Web almost instantly. Now what if you could use its amazing abilities to turbo-charge your research on a grand scale? Building Research Tools With Google For Dummies can help you do just that. In plain English, it shows you easy ways to: Ask Google exactly what you want to know Determine whether what you need can actually be found through Google, and where to look if the answer is “no” Improve your research results Present your findings in a way that makes sense Write your own specialized search applications—if you want to To get the most from Google, you need to understand Google. Building Research Tools With Google For Dummies explains how Google works and how you can build more effective queries (hint: it’s a lot more than just using the “Advanced Search” techniques!) It even shows you how to think like a researcher and how to package the results of your research so it means something to your audience. You’ll be able to: Understand Google research techniques and use the custom search-related syntax Recognize Google’s strengths—and limitations Target your search by using Google operators Use Google to research photos, or even an entire industry Improve the effectiveness of your results by understanding Google’s comparative methodology Build custom tools using WDSL and Web Services You don’t have to become a programmer to use Google, but if you know a little about software development and want to explore new, more focused search techniques, Building Research Tools With Google For Dummies has a section just for you. It introduces you to the Google API, shows you how to download a developer key, and leads you through building a C# .Net Google application. On the companion Web site, you’ll find the source code and software discussed in the book as well as links to lots of other resources for researchers. Before you know it, you’ll be Googling your way to research success!

Author : Harold Davis
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491909838
Total Pages : 368 pages
Book Rating : 4.36/5 ( download)

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Download or read book Google Advertising Tools written by Harold Davis and published by "O'Reilly Media, Inc.". This book was released on 2006-01-19 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises. Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results. This book has specific and detailed sections on: Turning your web site into a profit center with AdSense Making sense of AdSense metrics Driving traffic to your site Optimizing sites for search engine placement Working with AdWords campaigns, auctions, and reports Managing campaigns dynamically using the AdWords APIs Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.

Author : Vivek Bhaskaran
Publisher : John Wiley & Sons
ISBN 13 : 0470610557
Total Pages : 485 pages
Book Rating : 4.58/5 ( download)

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Download or read book Online Surveys For Dummies written by Vivek Bhaskaran and published by John Wiley & Sons. This book was released on 2010-05-20 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: The easy way to build effective online surveys for your business, with three months of free service! By targeting select response groups, online surveys are a great way to help your business, group, or organization get valuable feedback quickly. But with over 40 vendors and hundreds of options available, where do you start? This friendly book walks you step by step through the process of creating, launching, and getting results from an online survey. You'll learn about the tools involved, what results to expect, how to build a compelling survey, tips for identifying the right audience, and how to analyze the results. Discover What a survey is and how to put one together Survey lingo and a sample survey to study How to develop questions and assemble them into an attractive, easy-to-use interface that encourages response Tips for identifying and contacting the respondents you want to hear from The steps involved in making a usable analysis of the results Pitfalls to avoid, things to check out before launching a survey, and best practices With the book, you'll also receive three months of free service from a top survey vendor to get you started.

Author : Joseph Schmuller
Publisher : John Wiley & Sons
ISBN 13 : 1119337267
Total Pages : 456 pages
Book Rating : 4.63/5 ( download)

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Download or read book Statistical Analysis with R For Dummies written by Joseph Schmuller and published by John Wiley & Sons. This book was released on 2017-03-03 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the world of R programming and analysis has never been easier Most guides to R, whether books or online, focus on R functions and procedures. But now, thanks to Statistical Analysis with R For Dummies, you have access to a trusted, easy-to-follow guide that focuses on the foundational statistical concepts that R addresses—as well as step-by-step guidance that shows you exactly how to implement them using R programming. People are becoming more aware of R every day as major institutions are adopting it as a standard. Part of its appeal is that it's a free tool that's taking the place of costly statistical software packages that sometimes take an inordinate amount of time to learn. Plus, R enables a user to carry out complex statistical analyses by simply entering a few commands, making sophisticated analyses available and understandable to a wide audience. Statistical Analysis with R For Dummies enables you to perform these analyses and to fully understand their implications and results. Gets you up to speed on the #1 analytics/data science software tool Demonstrates how to easily find, download, and use cutting-edge community-reviewed methods in statistics and predictive modeling Shows you how R offers intel from leading researchers in data science, free of charge Provides information on using R Studio to work with R Get ready to use R to crunch and analyze your data—the fast and easy way!

Author : Mwakanyamale, Devis
Publisher : Intl Food Policy Res Inst
ISBN 13 :
Total Pages : 63 pages
Book Rating : 4./5 ( download)

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Download or read book A process guide for the development of a mixed-methods research tool for measuring and understanding intra-household decision making written by Mwakanyamale, Devis and published by Intl Food Policy Res Inst. This book was released on 2023-02-13 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: Numerous approaches have been developed by researchers for measuring intra-household decisionmaking. Most use quantitative surveys that often rely on a standard set of questions that inquire about who contributes to key household decisions or women’s abilities to participate in these decisions. Such questions have been criticized for focusing too much on the identity of the decision maker and less on understanding why and how decisions get made within the household and on the multiple facets of women’s roles in decision-making processes1. To address the shortcomings of current approaches, we (an interdisciplinary group of applied gender and agriculture researchers) developed a transdisciplinary and mixed-methods approach that can be adapted across livelihoods and geographies to measure intra-household decision making and shed light on the “who,” “why,” and “how” of important household decisions. This guide describes the transdisciplinary process that was used to develop the mixed-methods research tool for understanding and measuring intra-household decision making. In our approach, we focus on measuring who makes which decisions, how, and why and how this influences food, nutrition, and economic security outcomes. This guide, therefore, provides a base for other researchers and development practitioners to develop a context-specific mixed-methods tool for understanding and measuring intra-household decision making.

Author : Nigel Bradley
Publisher : Oxford University Press
ISBN 13 : 019965509X
Total Pages : 548 pages
Book Rating : 4.90/5 ( download)

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Download or read book Marketing Research: Tools and Techniques written by Nigel Bradley and published by Oxford University Press. This book was released on 2013-03-07 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.

Author : Grant Kemp
Publisher : Apress
ISBN 13 : 9781484251553
Total Pages : 94 pages
Book Rating : 4.55/5 ( download)

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Download or read book Google Data Studio for Beginners written by Grant Kemp and published by Apress. This book was released on 2020-12-13 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google Data Studio is becoming a go-to tool in the analytics community. All business roles across the industry benefit from foundational knowledge of this now-essential technology, and Google Data Studio for Beginners is here to provide it. Release your locked-up data and turn it into beautiful, actionable, and shareable reports that can be consumed by experts and novices alike. Authors Grant Kemp and Gerry White begin by walking you through the basics, such how to create simple dashboards and interactive visualizations. As you progress through Google Data Studio for Beginners, you will build up the knowledge necessary to blend multiple data sources and create comprehensive marketing dashboards. Some intermediate features such as calculated fields, cleaning up data, and data blending to build powerhouse reports are featured as well. Presenting your data in client-ready, digestible forms is a key factor that many find to be a roadblock, and this book will help strengthen this essential skill in your organization. Centralizing the power from sources such as Google Analytics, online surveys, and a multitude of other popular data management tools puts you as a business leader and analyzer ahead of the rest. Your team as a whole will benefit from Google Data Studio for Beginners, because by using these tools, teams can collaboratively work on data to build their understanding and turn their data into action. Data Studio is quickly solidifying itself as the industry standard, and you don’t want to miss this essential guide for excelling in it. What You Will Learn Combine various data sources to create great looking and actionable visualizations Reuse and modify other dashboards that have been created by industry pros Use intermediate features such as calculated fields and data blending to build powerhouse reports Who This Book Is For Users looking to learn Google Analytics, SEO professionals, digital marketers, and other business professionals who want to mine their data into an actionable dashboard.

Author : Pedro Sostre
Publisher : John Wiley & Sons
ISBN 13 : 047016977X
Total Pages : 386 pages
Book Rating : 4.73/5 ( download)

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Download or read book Web Analytics For Dummies written by Pedro Sostre and published by John Wiley & Sons. This book was released on 2007-04-10 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data and apply it to site design or marketing Techniques for distinguishing human users from bots Tips on using Google and other free analytics tools Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.

Author : Jose Julio Alferes
Publisher : Springer
ISBN 13 : 3319420194
Total Pages : 351 pages
Book Rating : 4.96/5 ( download)

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Download or read book Rule Technologies. Research, Tools, and Applications written by Jose Julio Alferes and published by Springer. This book was released on 2016-06-27 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 10th International RuleML Symposium, RuleML 2016, held in New York, NY, USA during July 2016. The 19 full papers, 1 short paper, 2 keynote abstracts, 2 invited tutorial papers, 1 invited standard paper, presented were carefully reviewed and selected from 36 submissions. RuleML is a leading conference aiming to build bridges between academia and industry in the field of rules and its applications, especially as part of the semantic technology stack. It is devoted to rule-based programming and rule-based systems including production rule systems, logic programming rule engines, and business rule engines and business rule management systems, Semantic Web rule languages and rule standards and technologies, and research on inference rules, transformation rules, decision rules, and ECA rules.

Author : Judith DeFour-Howard
Publisher : Outskirts Press
ISBN 13 : 1478742976
Total Pages : 227 pages
Book Rating : 4.75/5 ( download)

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Download or read book Research Methods: A Handbook for Beginners... written by Judith DeFour-Howard and published by Outskirts Press. This book was released on 2015-02-25 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text has been written for adult learners, research students and teachers who are beginners in research methods and for the experienced who will like to keep in touch with the fundamentals of research methods. The uniqueness of the text is the holistic approach to the understanding of research methods and its role not only in a scholastic setting but very much so in a social setting. Academics and community organizer can easily grasp the concerns and possible solutions for everyday issues that affect the effectiveness and happiness of their lives.