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Author : Alyse Lynn Booth
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.64/5 ( download)
Download or read book Building Market Presence in Latin America written by Alyse Lynn Booth and published by . This book was released on 1993 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Marinov
Publisher : Springer
ISBN 13 : 0230511856
Total Pages : 191 pages
Book Rating : 4.59/5 ( download)
Download or read book Marketing in the Emerging Markets of Latin America written by M. Marinov and published by Springer. This book was released on 2005-10-31 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.
Author : Zonia Fehling
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.63/5 ( download)
Download or read book Nearshore Marketing Guide written by Zonia Fehling and published by . This book was released on 2021-07-30 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearshore outsourcing - the term used to describe outsourcing to Latin America from the U.S. - has been around for about twenty years. Unfortunately, we still have not seen companies from The Americas become major players on the world stage. To achieve market dominance, I believe you, as a software development, IT management, or business process outsourcing company from Latin America, must take a completely different approach. In the pages of the book, we provide a roadmap that Latin American outsourcing providers can use to enter the U.S. market - on their own terms. We lay out seven steps you can take to establish yourself in the world's largest market the right way. -In chapter one we describe how to properly position your product. -Chapter two describes how to turn your service into your number one marketing tool. -In chapter three we talk about the power and importance of creating "authority content." -Chapter four describes the right way to build your U.S.-facing website. -In chapter five we lay out four ways you can drive traffic to your website. -In chapter six we introduce the concept of Selling 2.0, and show you how to leverage some old-school tactics are making a powerful come-back . -Finally, in chapter seven we describe the escalation method for selling your services, a powerful methodology that some of the world's largest corporations have successfully used to sell their products and services.
Author : Kevin Gallagher
Publisher : Stanford University Press
ISBN 13 : 0804775982
Total Pages : 219 pages
Book Rating : 4.84/5 ( download)
Download or read book The Dragon in the Room written by Kevin Gallagher and published by Stanford University Press. This book was released on 2010-09-24 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the eyes of many, China's unprecedented economic rise has brought nothing but good news to the countries of Latin America and the Caribbean. Indeed, China's growing appetite for primary products, and the ability of Latin America to supply that demand, has played a role in restoring growth in Latin America, both in the run-up to the global financial crisis and in its aftermath. The dragon in the room that few are talking about is the fact that China is simultaneously out-competing Latin American manufacturers in world markets—so much so that it may threaten the ability of the region to generate long-term economic growth. One of the authors' key claims is that China is rapidly building the technological capabilities necessary for industrial development, whereas Latin American tech innovation and sophistication lags considerably. At a deeper level, the findings in this volume imply that China's road to globalization, one that emphasizes gradualism and coordinated macro-economic and industrial policies, is far superior to the "Washington Consensus" route taken by most Latin American nations, particularly Mexico.
Author : Joseann Knight
Publisher : Routledge
ISBN 13 : 1000555194
Total Pages : 239 pages
Book Rating : 4.96/5 ( download)
Download or read book Marketing in Latin America and the Caribbean written by Joseann Knight and published by Routledge. This book was released on 2022-03-17 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean. The book is divided into three core sections: Marketing Tactics, including product development, pricing and digital marketing; Marketing Strategy, which considers brand development, targeting and positioning, and competitive advantage; and, Global and Regional Marketing, considering strategic alliances, global expansion and supply chain management. The work also captures the competitive strategies used by indigenous firms to drive regional and global expansion in the face of sometimes turbulent marketing environments: several of the cases in the book encourage student readers to assess the impact of the COVID-19 pandemic on the strategies and futures of Latin American and Caribbean firms. Filling a gap in the literature by focusing on this understudied region and its indigenous firms, this text is essential and recommended reading for advanced undergraduate and postgraduate students studying International Marketing, Marketing Management and Strategy. It will also be of use to academic faculty seeking classroom material that captures authentic Latin American and Caribbean marketing realities. The work is supplemented by detailed Teaching Notes for each chapter, available online for instructors.
Author : Guillermo D'Andrea
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.33/5 ( download)
Download or read book Cases in Strategic Marketing Management written by Guillermo D'Andrea and published by Prentice Hall. This book was released on 2001 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Marketing Strategy. This new book fosters an understanding of marketing in Latin America in two ways: extensive cases that give readers information that is not readily available outside of Latin America, and extensive notes that help put the cases in context. The cases are written by two highly-respected authors who are specialists in the field.
Author : Urs P. Jäger
Publisher : Edward Elgar Publishing
ISBN 13 : 178471142X
Total Pages : 353 pages
Book Rating : 4.29/5 ( download)
Download or read book Strategy and Competitiveness in Latin American Markets written by Urs P. Jäger and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a combination of thorough research and practical examples, Strategy and Competitiveness in Latin American Markets explains how the concept of the sustainability frontier that the book develops resolves the long-running debate on whether sustainability requires trade-offs or not.
Author : Luciano Ciravegna
Publisher : Routledge
ISBN 13 : 0415685745
Total Pages : 178 pages
Book Rating : 4.40/5 ( download)
Download or read book Promoting Silicon Valleys in Latin America written by Luciano Ciravegna and published by Routledge. This book was released on 2012 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The spectacular economic performance of China, East Asia and India during the last ten years has ignited some profound changes in the world economy. The share of global demand, investments, trade and production of the traditional industrialized powers, the US, Europe and Japan, has gradually yet continuously declined. This rise of China also has implications for Latin America. On the one hand, booming Chinese demand for raw materials and food has sustained the economic performance of Latin America during the last decade. On the other hand, the competitiveness of China and as a hub for advanced manufacturing is threatening Latin America's attempt to diversify its economy from its dependence on the export of natural resource-based goods. Most Latin American countries are not however waiting passively for their economies to become ever more reliant on high prices for food, minerals and oil. Leveraging the economic and political stability that they achieved during the last decades, many countries in the region, such as Brazil, Chile, Colombia, Costa Rica and Uruguay, are attempting to capture the growing market for knowledge intensive products and services by breeding their own Silicon Valleys. This book discusses the promotion of ICT clusters in Latin America by analyzing the development of the Costa Rican cluster in particular, an often celebrated case of successful policy in the region. Costa Rica, a small country traditionally known for its coffee and wildlife, managed to build an information technology cluster within ten years, becoming the leading producer of ICT per capita in Latin America. Studying the Costa Rican case provides a solid starting point for understanding the challenges of building ICT clusters in Latin America.
Author : Ximena Rueda Fajardo
Publisher : Routledge
ISBN 13 : 0429754175
Total Pages : 96 pages
Book Rating : 4.73/5 ( download)
Download or read book Base of the Pyramid Markets in Latin America written by Ximena Rueda Fajardo and published by Routledge. This book was released on 2021-08-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors, and entrepreneurs. Deep inequalities, violence, and urbanisation characterise the region. Despite the reduction of poverty observed during the first two decades of the 21st century, Latin America is the most unequal region in the world. Outside active war zones, the region has the highest homicide rate in the world and violence and inequality are both deeply intertwined. Markets have a crucial role to play in closing this gap and offering job and income opportunities, especially to unemployed youth, paving the way for safer, more peaceful, and sustainable development. The book also offers a theoretical reflection on the role that community enterprises who manage common-pool resources can play in serving markets and creating income opportunities for the rural poor. The book is recommended for managers, policy makers, students, and scholars interested in Base of the Pyramid markets and their potential to lift people out of poverty and to promote a more equal society.
Author :
Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.74/5 ( download)
Download or read book Latin Americaʹs Competitive Position in the Enlarged European Market written by and published by . This book was released on 1993 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
